MLT Creative
MAY 27, 2011
Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees.
Zoominfo
FEBRUARY 25, 2021
Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Trade Shows: Investing sponsorship of industry events or even producing an event using internal resources. Outbound Prospecting.
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Zoominfo
FEBRUARY 25, 2021
Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Trade Shows : Investing sponsorship of industry events or even producing an event using internal resources.
The Point
MAY 30, 2013
If you’re about to hire an agency from across the country, or if you already work with one, here are some tips for getting the most from the partnership: 1. Or save travel expense by scheduling the planning meeting for when you and your team will be at a trade show near the agency’s office.). Comments welcome.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?
markempa
MARCH 6, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.
markempa
AUGUST 1, 2007
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.
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