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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S.,

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. That’s what this book is all about.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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Oracle announces Guided Campaigns and boosts customer service with genAI

Martech

Building on the existing capabilities of Oracle Fusion Marketing and Oracle Fusion Sales , Guided Campaigns directs marketers through a step-by-step process to generate automatically qualified leads and deliver them to sales as conversation-ready opportunities. Guided Campaigns. ” GenAI for custom service. .

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. First, you’ll need to develop a social media marketing strategy that details what channels you’ll use, how often you’ll post, and what you’ll post. Image: DMA.

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Social Selling: What Does it Actually Mean?

PureB2B

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. Another mistake people make is thinking that social selling is usually associated with LinkedIn. That is not true.

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

Are you currently using all the available tools to optimize and communicate your personal brand? Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. Stay on top of your website and keep the pages current and fresh.