KoMarketing Associates
OCTOBER 20, 2020
Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).
KoMarketing Associates
FEBRUARY 11, 2021
The Importance of Social Media Marketing. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) At the top of the list (5.3)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
OCTOBER 13, 2021
“Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.”
Marketing Insider Group
DECEMBER 20, 2022
Some examples include: Content marketing. In-person events. Direct marketing. For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. You can generate leads through a number of different ways. Email campaigns.
Vision Edge Marketing
JUNE 21, 2018
When you invest in an event, is it to acquire new customers, retain existing customers, or grow the share of wallet? Will you be calculating the ROI of the event based on “number of qualified opportunities” for a sales cycle that may take months to complete? If you’re not doing so, your ROI figure will be inflated. In what time frame?
B2B Marketing Directions
NOVEMBER 15, 2020
Fifteen percent of the companies lost more than one-third of their marketing program budgets in that period. Events - Spending on events fell by 46% in the second quarter of this year. However, Allocadia's customers were forecasting a 24% increase in spending on events in the third quarter.
Martech
SEPTEMBER 25, 2023
Although most companies consider marketing an essential component of overall success, it is often overlooked or not given the credit it deserves for various reasons. Here are possible explanations for this slight and what can be done to elevate marketing’s position. Was it the last email, event or offer that contributed to that sale?
Expert insights. Personalized for you.
256 
Let's personalize your content