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The cookieless mobile world: how advertisers can stay competitive

illumin

The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. What’s the deal with going “cookieless”?

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How B2B Brands Can Drive More Leads This Year

Webbiquity

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI.

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B2B Lead Generation Blog: Personal lead generation tools

markempa

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

eMarketing Association Network – 525,073 members. This group is devoted to everything related to internet marketing. Topics such as social, email, search, and mobile are discussed on a daily basis with regular updates from several internet marketing industry thought leaders. Google Analytics – 21,200 members.

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What are CMOs’ Most Important Media Channels?

Porch Group Media

Emarketer estimated that the ad spending on social video in the US increased by 38.1% Email Marketing Statistics. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. >59% of marketers say email is their biggest source of ROI.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective. B2B messaging gets personal. eMarketer ). B2B product marketing budgets are expected to increase on average 3.1% Direct Marketing ).

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. That compares to $7 billion spent on direct mail and $4.5

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