Oktopost

JUNE 29, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Digital transformation has fundamentally changed the way both people and organizations operate. Keith Messick, CMO of LaunchDarkly, on the Radically Transparent podcast. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Marketing 75

B2B Marketing Transparency CMO B2B 75

Top Rank Marketing

SEPTEMBER 20, 2023

Ross School of Business Amber Naslund @AmberCadabra Enterprise Sales Leader, Marketing Solutions, LinkedIn* Derek Thompson @DKThomp Writer & Editor, The Atlantic Avinash Kaushik @avinash Chief Strategy Officer, Croud Melanie Deziel @mdeziel Speaker & Consultant, StoryFuel Dennis Shiao @dshiao Founder and Head of Retention, Attention Retention (..)

B2B Marketing 137

B2B Marketing Enterprise Management Content Marketing VALS 137

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. Navigating this space can be challenging for the following reasons.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

Oktopost

MAY 12, 2021

Or Catch us on YouTube: Episode Summary. She even outlines an immense amount of perspective on what defines a true modern-day marketing rockstar and how her team of rockstars are leading the way in digital transformation. Catherine proves on this episode that the role of the marketing team has never been more important.

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. YouTube Live, Slack, and Facebook Groups became oases of human contact as the pandemic marched across the nation, as Monina Wagner pointed out in a Content Marketing Institute article quoted earlier.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Stevens & Tate

JANUARY 6, 2023

Digital marketing can get expensive as well. One advantage that digital marketing does have is that it allows you to target more specific audiences, which means that if you’re targeting a specific niche, it could potentially be more cost-effective. Reaching your audience.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Mobile Advertising 111

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Exo B2B

AUGUST 11, 2021

Unsurprisingly, LinkedIn takes the lion’s share but beware of surprises: Still according to CMI (left), LinkedIn dominates usage with 96% but surprise, Twitter and Facebook rank second at 82% ahead of YouTube at 62% and Instagram at 49%. Rather Facebook at 72% and then YouTube at 58% and Twitter at 53%. But no Twitter second.

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

Martech Advisor

DECEMBER 23, 2019

Learn More: How to Make Digital Transformation a Reality. As far as what to post, a 2017 study of YouTube users found that 65% of respondents said they turn to YouTube to 'help me fix something,' 56% said to 'learn something new' and 57% said 'to be entertained.' Shoppable landing pages.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Vidyard

JULY 9, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Marketing Insider Group

SEPTEMBER 28, 2020

Business (discussion and guides on management, digital transformation, and leadership). As well as written content, Business Class recently started a live video series, “Office Hours”, hosted on Instagram and YouTube. Industry (trends and stories of how real companies are using cloud technology).

Thought Leadership 307

Thought Leadership Enterprise Management Work Management Marketing Management 307

Martech

APRIL 10, 2024

She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner.

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Martech

DECEMBER 29, 2022

With video-social platforms like Twitch, YouTube and TikTok in the mix, different formats will also need to work together to complement one another.”. The out-of-home (OOH) space has seen a rapid change, both in the digital transformation of digital out-of-home (DOOH) and the expansion of programmatic DOOH.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

ClearVoice

OCTOBER 14, 2022

The height of the COVID-19 pandemic accelerated digital transformation across all industries. Companies are still reeling from the effects, resulting in some of the top challenges we’ve seen this year: Breaking through the clutter of digital marketing ( Forbes ). 60% of searches came from mobile devices ( Rellify ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Zoominfo

JANUARY 31, 2019

As it turns out, this digital transformation presents a significant opportunity for marketers. In fact, “How-to” searches are growing by a rate of 70% year-over-year on YouTube, and 91% of smartphone users turn to their phones for ideas or advice while doing a task ( source ). So, what does all of this mean for marketers?

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Salesforce Marketing Cloud

JUNE 15, 2022

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. People can buy or earn NFTs to hold in a digital wallet or to sell or trade. NFTs also further your digital transformation and can create new revenue streams.

Ad Building 98

Ad Building Wiki Communities Loyalty 98

Martech

MARCH 14, 2022

YouTube remains as a social channel still operating in Russia, although it has paused all monetization programs for Russian users. Read next: Let’s take a look at RU YouTube. Threats against Russian civilians remain banned. Why we care.

Youtube 91

Youtube Facebook Social Marketing Advertising Channels 91

Content4Demand

JULY 31, 2020

If your series is focused on digital transformation, maybe you can do a weekly segment on a cool new app. Recording your conversations as video and then cross-posting them on LinkedIn, YouTube and on your audio podcast helps maximize reach and promote your series to new audiences.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Vidyard’s enterprise video platform lets you take video content beyond YouTube to achieve your sales and marketing goals.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Sprout Social

OCTOBER 21, 2020

As a result, brands have accelerated their digital transformation and realized the impact of social media on customer experience. Rather than canceling, New York Comic-Con decided the show must go on via livestream on YouTube. Museum visits are mostly on-hold, live entertainment (e.g.

Social Media 109

Social Media Media Analytics Custom Publishing 109

Exo B2B

OCTOBER 16, 2020

Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. she is also a YouTuber, entrepreneur, speaker and author of the best-selling book ” «T he Whuffie Factor». In fact, are we still talking about influencers? no false accounts). To wrap it up.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Valasys

MAY 24, 2021

Social Media Marketing is a sub-domain of Digital Marketing and happens on social media apps like Instagram, Snapchat, YouTube, Facebook, etc. Today, it is said that “Being Digital is Being Global” and this is the reality. It happens through channels and various other platforms.

Paid Search Agency 52

Paid Search Agency Lock-In Digital Transformation Marketing & Strategy 52

Aberdeen

NOVEMBER 30, 2018

Bell Integrator is a global consulting & technology services provider driving innovation and enabling digital transformation in the finance, telecom, retail and automotive industries. Listen now on Spotify , iTunes and YouTube, or have the latest episode delivered directly to your inbox by subscribing here.

Digital Transformation 40

Digital Transformation Business Youtube Consulting 40

Digital Marketing World Forum

MAY 22, 2019

Our relationship to knowledge has changed with the democratisation of learning and younger generations especially are eager to learn new digital skills. Tools and methods for learning have emerged and everything is so easily accessible online (YouTube tutorials, podcasts, Google etc.). Digital is fast-paced and ever-evolving.

Digital Transformation 51

Digital Transformation Mobile Advertising Touchpoints Storytelling 51

Contently

SEPTEMBER 19, 2023

The Perspectives filter provides a combination of YouTube videos and a Reddit conversation. Scrolling down the page, I found more YouTube videos, a Quora Q&A, and even a TikTok video. The type of content being served up here has a completely different feel to it.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

Martech

APRIL 15, 2022

A year ago, Lotame estimated the impact would cost the likes of Twitter, Snap and YouTube close to $10 billion, with Facebook/Meta shouldering most of the burden. Identity company Lotame updated its estimates on the changes’ impact on the rest of the mobile industry. Now the estimated revenue hit is approaching $16B.

Mobile Advertising 106

Mobile Advertising Paid Search Agency Youtube Search Marketing 106

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . Others aren’t far behind, with both Youtube and TikTok exploring “shop now” buttons. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. The best social commerce platforms to use in 2021.

Work Management 134

Work Management Top of Funnel eCommerce Social Media 134

Hubspot

OCTOBER 29, 2021

NAR Real Estate in a Digital Age Report ). It appears that the real estate industry is keeping pace with the rising tide of digital transformation. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). What does this tell us?

Stats 82

Stats Statistics Social Media Customer Surveys 82

Martech

AUGUST 24, 2022

YouTube (48%). This is understandable because 79% say they have a clear understanding of digital-first selling. The social media they’re referring to isn’t one dedicated to business. Here’s the ones they are already using the most frequently to make business purchases: Facebook (69%). Instagram (57%). LinkedIn (26%).

B2B 109

B2B B2B Sales Training B2B Marketing 109

Biznology

MARCH 24, 2016

On the other side, there’s this silly urge to assess everything around us with the digital lenses, and treat anything that does not fit it as old or not deserving our full attention. If you can’t find it in Google, Facebook, Twitter, YouTube, or SnapChat, it didn’t happen.

Web 2.0 80

Web 2.0 Digital Transformation Youtube Education 80

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Tamara is also ranked in the Top 25 AI/Machine Language influencers , a Top 50 Blockchain Influencer , and Top 50 Digital Transformation Influencer. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before.

Planning 138

Planning Paid Search Agency Digital Marketing Funnels Work Management 138

Exo B2B

MARCH 8, 2018

Tamara is also ranked in the Top 25 AI/Machine Language influencers , a Top 50 Blockchain Influencer , and Top 50 Digital Transformation Influencer. Digital identity – structured and extensive presence on search engines. Vlogging daily on YouTube under the name « DailyVee ». Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Terminus

OCTOBER 18, 2021

The digital transformation has enabled buyers to do a lot more research for themselves before ever reaching out to a seller. The digital transformation. Looking at social media Watching YouTube Scrolling on their phone. They took it as a courtesy or because they wanted to learn something new.” — Chris Walker.

Top of Funnel 26

Top of Funnel Marketing Funnels Digital Marketing Funnels Digital Transformation 26