B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business. Scripps Company.

Work Management 52

Work Management Marketing Management Product Service 52

Sana Commerce

JULY 12, 2023

With the advent of AI tools and technology, more e-commerce managers are looking to streamline their workflows with OpenAI product descriptions. In fact, according to Gartner , the number of businesses adopting artificial intelligence has grown by 270%. Why are product descriptions important in B2B e-commerce?

Marketing AI 52

Marketing AI Product Allocation Customer Satisfaction 52

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. Gartner goes so far as to state 83% of the buyer journey is done disengaged with any representative. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households.

Gartner 107

Gartner Digital Transformation Pricing Price 107

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). We’ve compiled more than 65 statistics about artificial intelligence.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers.

Conference 87

Conference Digital Transformation Marketing Analytics Tools Gartner 87

Heinz Marketing

FEBRUARY 16, 2021

A digital transformation sped, in large part, by the pandemic. Digital products and services are now business imperatives. To not recognize the need for digital, self-service channels or that customers have grown more independent year after year. A Digital Imperative. What does this mean for B2B sales?

Top of Funnel 126

Top of Funnel Conversion Digital Transformation Work Management 126

Biznology

MAY 25, 2021

A production of the Content Marketing Institute. Invitation only, for ecommerce and digital marketing execs in manufacturing and distribution. August 31-September 2, virtual, Gartner Marketing Symposium/Xpo. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. And a Perpetual Growth Engine does not merely operate in the digital domain. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources.

Work Management 102

Work Management Marketing Management Research Organization 102

Sana Commerce

DECEMBER 6, 2023

This partnership enables web store customers to scan products with ease. Using the Bluetooth barcode scanner content element, you can scan the product barcodes and quickly add them to the shopping cart. When a customer scans the barcode of a product, the Bluetooth barcode scanner inserts it into the search box.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). We’ve compiled more than 65 mind-blowing artificial intelligence statistics.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Image: Gartner and Tealium. One obvious catalyst for this was the COVID-19 pandemic.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said. They help consumers discover things.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The State of AI in Business Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

chiefmartech

AUGUST 16, 2023

The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand. When companies are replacing martech products, they’re mostly (66%) keeping their existing staff.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Heinz Marketing

NOVEMBER 20, 2020

Now, in the throes of digital transformation and workforce innovation, B2B companies are faced with a future-defining decision: sink or swim. Buyer enablement, customer success, revenue acceleration – in the digital age, this all relies on so much more than random acts of marketing and unsolicited sales calls.

B2B Sales 91

B2B Sales Top of Funnel B2B Digital Marketing Funnels 91

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. As word of DiscoverOrg’s product began spreading, we started getting an increasing number of inquiries for organizational profiles on other departments like Marketing, Engineering and Development, Finance, and Human Resources.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Marketers are not product managers. the failure rate of digital transformation projects is between 70% and 95%. Break free from the need to buy.

Work Management 111

Work Management Marketing Management Marketing Budget Budget Programs 111

The ROI Guy

JUNE 20, 2016

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. This has led digital transformation to become a core business strategy , with more and more CEOs leading digital transformation efforts personally.

Digital Transformation 45

Digital Transformation Gartner Lead Ranking Budget Programs 45

Champion Communications

FEBRUARY 8, 2022

The pandemic threw the global supply chain into a whirlwind as demand for certain products skyrocketed and labour shortages hit every industry. Gartner research suggests that investment in AI from Communication Services Providers (CSP’s) will grow from 30% in 2020 to 70% in 2025 to handle ever-developing networks. Ivanti Wavelink .

Gartner 62

Gartner Digital Transformation Fulfillment Amazon 62

ClickZ

JUNE 22, 2020

According to a report from Gartner , by 2021, it’s the businesses that enhance their ecommerce sites with visual search that will ultimately increase their digital commerce revenue upwards of 30%. But the truth is, most consumers don’t have the necessary vocabulary to adequately describe your product or its benefits.

Marketing AI 121

Marketing AI eCommerce Lead Ranking Gartner 121

Martech

FEBRUARY 18, 2022

Read next: The B2B customer journey is set on a digital track. Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced.

Digital Asset Management 96

Digital Asset Management Enterprise Management Work Management Marketing AI 96

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. 77% of B2B buyers say their latest purchase was very difficult— Gartner .

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. Becoming a truly customer-centric company is a huge endeavor that isn’t solved by simply undergoing ‘digital transformation’ with the newest solution on the market.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Martech

MARCH 14, 2022

Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without disappointments. But the sky is not falling just yet, my friends.

Work Management 127

Work Management Marketing Management Paid Search Agency Planning 127

Hubspot

DECEMBER 13, 2022

Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post).

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Martech

MAY 24, 2022

This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. One surprise is that Tech Products, as a category, dropped all the way down to 5% of revenue in 2021, and came back to 10.1% Consumer products were at 8.3% In 2021, marketing budgets claimed 6.4% of the average company’s total revenue.

Marketing Budget 114

Marketing Budget Paid Search Agency Lock-In CMO 114

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. COVID-19 served as a forcing function for digital transformation in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

ClickZ

JUNE 12, 2020

For a better idea, these quick facts perfectly display the AI-related challenges faced: According to Gartner , only one in 25 CIOs reported applying AI in their business verticals. His work focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

chiefmartech

JANUARY 10, 2022

Together, these forces are converging into The Digital Firm. What exactly is “The Digital Firm” you ask? It’s life after digital transformation. Taken together, about 2/3 of B2B buyers now opt for remote interactions or digital self-serve. Martech Big Theme #1: Commerce. Think bigger with Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136