Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.

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Digital Transformation Work Management Marketing Management Gartner 194

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. Appetite for digitization of citizen services accelerated during the pandemic as agencies recognized a more intense need to transform communications and engage with citizens.

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Digital Transformation PR Marketing AI Thought Leadership 26

Biznology

MAY 14, 2015

This is my second blog post covering the topic of Digital Transformation. The fundamental point here is that there is no reason to fear this Digital Transformation revolution. The post Digital Transformation: Digital Darwinism or survival of the nimblest? You can read the first one here.

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Digital Transformation Wikipedia Gartner Correlation 80

ANNUITAS

NOVEMBER 29, 2023

– CMOs are not a trusted digital transformation leader: Given where CMOs tend to focus and given their lack of inclusion in the growth equation, CMOs have a fundamental disadvantage in the C-suite already. All of this leads to a fundamental problem when it comes to digital transformation.

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CMO Positioning Marketing Analytics Tools Peer-to-peer 147

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. Gartner goes so far as to state 83% of the buyer journey is done disengaged with any representative. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

AUGUST 15, 2023

followers) Ben Bloom With almost six years under his belt at Gartner, Ben has recently focused on innovative approaches to customer data collection and management based on the firm’s so-called “Maverick” research. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K

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Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Webbiquity

APRIL 11, 2019

Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey. per Gartner. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. How does it work?

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Marketing AI Enterprise Management Conversion Ideal Customer Profiles 258

Martech

MARCH 29, 2022

In his theme-setting comments, recorded at the Manhattan offices of public relations agency Channel V Media, Davis remarked on the way our lives have changed over the last two years, and how the relationships between marketers and buyers have been digitally transformed. Journeys have changed for digital consumers.

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Conference Digital Transformation Marketing Analytics Tools Gartner 98

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households.

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Gartner Digital Transformation Pricing Price 110

LeanData

OCTOBER 19, 2022

Ten years ago, B2B sellers went through a digital transformation en masse, automating processes and empowering a more virtual, more digital experience. Over the past decade, B2B buying journeys trended more and more digital. The next stage in B2B’s ongoing digital transformation is to free the frozen RevTech stack.

Ideal Customer Profiles 91

Ideal Customer Profiles Buy Marketing Analytics Tools Marketing Management 91

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

Zoominfo

OCTOBER 23, 2019

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Global spending on cognitive and AI systems will reach $57.6

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Marketing AI Statistics Enterprise Management Work Management 247

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Grab a copy of The State of Marketing Budgets 2021 and the accompanying deep-dive into The Role of Marketing in Digital Transformation & Innovation to puruse for yourself.

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ANNUITAS

NOVEMBER 15, 2021

Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). Most say changing buyer preferences are directly impacting sales—whether that’s more conservative decision making, new preferences as a result of remote work or increased digital expectations.

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Work Management Marketing Management Ad Building Sales Qualified Leads 246

Contently

JUNE 5, 2018

The idea of digital transformation isn’t new, but as marketing needs have evolved, so, too, have the people in charge of them. According to Gartner, 62 percent of brands report that all digital commerce now rolls up to the CMO. Sound familiar? Ad Age, Fast Company.

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CMO Digital Transformation Gartner Stats 136

Biznology

MAY 25, 2021

August 31-September 2, virtual, Gartner Marketing Symposium/Xpo. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect. August 19-21, virtual, B2B Marketing Leaders Forum ASIA. Still in the planning stages at this point. For marketing leaders and CMOs in mostly tech companies.

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Conference B2B Marketing Peer-to-peer Planning 104

Heinz Marketing

FEBRUARY 16, 2021

Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A digital transformation sped, in large part, by the pandemic. The Digital Transformation of B2B Sales.

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Top of Funnel Conversion Digital Transformation Work Management 126

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. And a Perpetual Growth Engine does not merely operate in the digital domain. This has made for a challenging 2023.

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Well, now we finally have some groovy new footwear.

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Digital Experience Platform RSS CMO Gartner 131

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. This was the message from Michael McCune, Senior Director at Gartner, at our recent MarTech conference. It’s up to marketers to make the case for the technology they want to use.

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Organization Enterprise Management Paid Search Agency Work Management 107

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. McKinsey ).

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Statistics B2B Marketing Planning Digital Transformation 52

Biznology

APRIL 4, 2022

Data is one of the most valuable assets that a business can have right now — and without it, digital transformation may be difficult or impossible. Big data in digital transformation helps to accelerate digitization and migration of key systems. Data and Digital Transformation Go Hand-in-hand.

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Digital Transformation Enterprise Management Business Gartner 196

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible.

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Enterprise Management Work Management Spending Marketing Management 120

Sana Commerce

DECEMBER 6, 2023

They have also been powering digital transformations and driving cost savings for global financial, logistics, retail and healthcare companies for the past 20 years.

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Advertising Agencies Customer Satisfaction B2B Gartner 52

Blue Flame Thinking

NOVEMBER 5, 2020

In fact, in a recent survey of CMOs by Gartner , 44% reported facing midyear budget cuts due to the effects of the pandemic. For companies that haven’t fully embraced the possibilities of digital transformation , now may be the time to start thinking about how to invest in digital efforts. Plan in increments.

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Planning Marketing Budget Creation Marketing Budget Trends 98

ClickDimensions

SEPTEMBER 30, 2021

With digital transformation evolving into the digital imperative, marketers face a sink-or-swim situation. Those that choose to ignore the importance of digital to their businesses and customers simply cannot contend with more digitally mature competitors.

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Planning Gartner Digital Transformation B2B Sales 98

Content Standard

MARCH 25, 2021

I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. The post What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant appeared first on Skyword. Because you’re not truly leading if you’re not evolving.

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Enterprise Management Work Management Marketing Management Gartner 85

LeanData

NOVEMBER 9, 2022

It’s getting darn close to digital-only. Gartner goes so far as to state that 83 percent of the buying journey is conducted without any direct customer engagement with a representative. . The Winds of Change are Blowing.

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Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Zoominfo

AUGUST 12, 2018

IDC predicts 40% of digital transformation initiatives will use AI services by 2019 ( source ). Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Global spending on cognitive and AI systems will reach $57.6

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Marketing AI Statistics Enterprise Management Work Management 150

Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Image: Gartner and Tealium. One obvious catalyst for this was the COVID-19 pandemic.

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Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 134

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. According to Gartner, organizations that actively invest in data quality can expect a 25% improvement in their data quality metrics within a year.

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Efficiency Marketing AI Automation Data Hygiene 62

Biznology

OCTOBER 20, 2014

Here are 26 reasons digital marketing matters so much to the C-Suite. 79% of CEO’s plan to build digital ecosystems capable of supporting complex customer interactions (source: IBM Global C-Suite Study). 69% want a digitally enabled supply chain (source: IBM Global C-Suite Study).

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Enterprise Management Digital Transformation Planning Gartner 80

chiefmartech

AUGUST 16, 2023

The mad rush to all-digital transformation in the first year of the pandemic coincided with the zeinth of massive martech investments from VCs, a perfect storm of surging supply and demand. As you can see from the chart above, the good news is that replacement of major martech systems has been steadily declining year over year.

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Budget Programs Work Management Marketing Management Paid Search Agency 84

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. In late 2016, Gartner confirmed a widely held belief that CMOs are expected to spend more on technology than CIOs in 2017. TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. Why so high?

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Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. Although they’re the focus of the Gartner survey, we think these trends will also be found, one way or another, among B2B buyers. Why we care. Not just consumers.

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Gartner Customer Surveys Planning Work Management 106

The ROI Guy

JUNE 20, 2016

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. This has led digital transformation to become a core business strategy , with more and more CEOs leading digital transformation efforts personally.

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Digital Transformation Gartner Lead Ranking Budget Programs 45