Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before. Tweet This!

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Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support.

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Buzz Marketing for Technology

OCTOBER 20, 2010

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). My favorite is Levis use of the Like button to create a social shopping experience. In fact if Google’s mission is to “index the worlds information” perhaps Facebook’s mission is to “Socialize the worlds information!” (but

Digg 100

Digg Buzz Content Lead Nurturing 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media. Tweet This!

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CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Tags: Social Media. Tweet This!

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CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. This is actually good news for the B2B Marketer. Share this on Linkedin. Share this on Reddit.

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Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. I say – don’t do it! Tweet This!

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Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MARCH 30, 2010

Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

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User-Generated Content Digg Generation Brand Identity 100

Buzz Marketing for Technology

MARCH 4, 2010

Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing. Tweet This!

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

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Social Media Contacts Media Digg 100

Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Moving up the chart from monitoring into analytics is where you see higher value from all that monitoring of your social data.

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Social Media Lead Ranking Lead Scoring Media 100

Buzz Marketing for Technology

JULY 28, 2010

This is something I am working on for FY11 and will be more than just a social network for our best customers. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

The podcast network for Listeners. Fords social media initiative in Canada; two social media surveys; Lee Hopkins reports; listeners comments discussion; and more. Add to Digg. Welcome Guest. contact | about | create account | sign in. Find: Programs Episodes Friends News. For Immediate Release. Shel Holtz. " Visit.

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Digg RSS PR Validation 100

Buzz Marketing for Technology

APRIL 6, 2010

Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. Share this on del.icio.us.

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Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Social also acts in the same way – the more your engage the more people engage back.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! Challenges in Everyone in Your Company being Social In the last post called Just 4 People doing Social. Share this on del.icio.us.

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iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

People who are “bored at work” are a network bigger than any major network: CBS NBC etc If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. Duncan Watts said there are not some special people who do all the viral work – it's the network that makes it popular.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JANUARY 7, 2010

People in their network are most likely interested in their new projects and professional achievements – why not keep them abreast of what’s happening so they can refer them to a friend. For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This! Share this on Facebook.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

JULY 2, 2008

Social networks. • Digg this. --> --> Trackback Pings. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Storytelling. « Immediate feedback in the moment | Main. 2/07/08 | Matt Moore facilitates a discussion on story work with Madelyn Blair and me.

Work Management 100

Work Management Skype Digg Storytelling 100

Buzz Marketing for Technology

JULY 24, 2008

Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. We aim to make the next generation Web natural to use while responsive to a growing variety of policy and social needs.

Webcast 100

Webcast Lead Ranking Privacy Policies Lead Scoring 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

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BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JULY 14, 2008

Social networks. Actively build your social networks so you can tap into them when needed. • Digg this. --> --> Trackback Pings. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Storytelling. « Avoiding reinventing the wheel | Main.

Work Management 100

Work Management Peer-to-peer Skype Digg 100

Buzz Marketing for Technology

JUNE 30, 2008

Tony Wright worries that "the increasingly personalized infoporn delivered to us through a broadening array of channels (like RSS, alerts, Twitter, Digg, Email, IM, Social Networks and more) is a looming disaster." " and shares a number of tips and links to numerous articles and resources on information overload.

Research 100

Research Digg RSS Startups 100

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. Contributors |. Contact us.

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

Social Media 100

Social Media Campaigns Digg Media 100

Buzz Marketing for Technology

JULY 2, 2008

Social networks. • Digg this. --> --> Trackback Pings. Facilitation. Intervention design. Knowledge circulation. Most Significant Change. Newsletter. Open space. Sensemaking. Storytelling. « Employee engagement interest in storytelling | Main. apprenticeship , basketball , learning , referees. Email this.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 11, 2010

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. What’s your Social Media diet?

Social Media 100

Social Media Media Digg Linkedin 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Social Media is not a campaign it’s a commitment! Building a solid content creation engine is critical to B2B marketers today. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. About Ross Dawson. Books and Reports.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 2, 2008

Networking. What is LinkedIn? Rate: 1 ratings Sign in to rate. Views: 288. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video! A practical example of how LinkedIn works. Added: June 30, 2008. Less info ). CommonCraft.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

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Social Media Communities Wiki Work Management 100