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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Share this on Bebo.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Marketing Automation Software Guide (MASG) posted an article on this topic. Guest Post by Lauren Carlson, SoftwareAdvice.com. Alternatives.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales. Share this on del.icio.us.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

In a nutshell, social media analytics tools are generally part of a larger social media management software platform. To aid with monitoring engagement, HubSpot's software allows users to publish on the go directly through the CRM. Additionally, the software offers tools to look into smart targeting and mobile integrations.

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The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. The software may be real time but the sales people aren’t. But do we really have an all in one Closed Loop market system that does it all? How about your partner community and the leads you have given over to them. Tweet This!

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on del.icio.us. Post this on Diigo. Tweet This!

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