Webbiquity

NOVEMBER 29, 2010

It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. For example, if Wikipedia had a page about flabberglumping software, I’d expect the page to include a list of vendors like XYZ Company, with links to their sites. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Tweet This! Share this on Facebook. Share this on Linkedin.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). It’s a component (an increasingly essential one) of an overall marketing and PR plan.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Webbiquity

APRIL 26, 2010

How effective is demand generation software? Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. What strategies and tactics should you employ to maximize business results online? How do you select the right market research to support your goals?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

FEBRUARY 9, 2010

In computer hardware and software, 55% of firms plan budget increases while 5% say they will cut budgets. Such plans are most nearly universal in retail and ecommerce, where 79% of survey respondents plan to increase budgets, with only 1% planning budget reductions for social media. Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

JUNE 23, 2010

From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Though blogs may also have calls to action, these tend to be more subtle. Blog: not for everyone.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Biznology

DECEMBER 4, 2012

Well, Drupal is Open Source Software and, as a such, there’s not only a lot of useful functionality built-in but also thousands of modules and plug-ins that easily and readily extend the functionality of my site out the wazoo. What do I mean by this? and add them as they’re introduced (hello Google+, for now).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

DECEMBER 21, 2010

Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Traditionally, customer case studies, PR and analyst relations have filled this role. Answer prospect questions. Develop relationships with influencers.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Online brand reputation or social media listening software – a review of 26 tools by SMART Insights Digital Marketing Blog. Marc Meyer. Dave Chaffey. Gretel Going. Matt McGee. Nikki Pilkington.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. facilities management software) and branded searches (e.g. Acme Software Inc.). These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. Marketing Manager - Marketing Director - B2B Marketing -Software Job Description:Marketing Manager - Marketing Director - B2B Marketing -Software. Social Medi.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

APRIL 10, 2017

Digg Reader is a tool for keeping up with sites and blogs. Sample review: “Digg is my go-to RSS reader and social bookmarking tool.” ” — PR Daily. Showcase reviews: PR Daily. RazorSocial (Software). Google Review Count: 183. Pricing: free. 3) Feedspot. Google Review Count: 124. Lilach Bullock.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Tell us about what you do and how you got into B2B marketing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Tools such as Evernote , TheBrain , Backpack and similar software definitely have an important role to play. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Six Facets of the Future of PR. For example, del.icio.us, used with judicious tagging, is a very powerful tool. d love to hear how other people do it.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. A few examples.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

WebMarketCentral

JUNE 26, 2007

5) Digg 6.5% Focused on software developers specifically, and the technology community more generally, DZone is the best place to tag software-related news and thought leadership content. He tells everyone it was the former since it's a better story that way." 7) Ma.gnolia 5.3% 6) StumbleUpon 6.2% Still, impressively effective.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Get yourself off mailing lists, use assistants to filter your messages, and use e-mail filtering software. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. Six Facets of the Future of PR. Filter aggressively. You have to be ruthless in getting rid of surplus information. View blog reactions | Comments (5).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

WebMarketCentral

APRIL 27, 2009

7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg).

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

NOVEMBER 13, 2007

This pattern held for every B2B website I tracked (except one—a software application targeted at government buyers, which may have a different pattern from the private sector market). This pattern was similar over several B2B websites tested. tags: B2B website traffic building, web 2.0

Tagging 20

Tagging Web 2.0 Traffic B2B Thought Leadership 20

WebMarketCentral

MARCH 3, 2008

Zamzar offers a free online service to convert files with no need to download software. A free trial of the software is available here. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MAY 18, 2007

enterprise software suites, hosted software services, outsourced business services and commercial insurance), more sophisticated tactics are called for. social tagging site, sort of company-sponsored version of Digg. One intriguing concept is to build your own industry-specific Web 2.0 tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

Online Marketing Institute

JANUARY 4, 2011

Take screen shots to place in your post using Software like Snagit to highlight points. Take each post and post it on the New Digg (20 million visitors a month), it is quick and easy to do and will take you only a minute or two (it involves copying the URL and pasting it to Digg, add the headline and choose the section then hit 62.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. Thanks for the great article.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 19, 2010

The site covers a broad array of products and services from accounting software to web conferencing services, and was among the first b2b sites to introduce social review elements similar to Angie’s List or Yelp on the consumer side. This works well for commodity-type procurement (e.g. Despite the challenges of online b2b commerce (e.g.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Hubspot

JANUARY 13, 2013

is improving its search feature, and even Digg is playing along. Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Digg Says It’s Growing, Starting to Monetize, From Marketing Land. Looks like Digg is finding more opportunities for marketers to advertise on its platform! That’s right.

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Webbiquity

AUGUST 2, 2010

Companies cited as role models include web conferencing provider Dimdim , HR software provider Taleo and telecom firm Unified360. social media, PR, advertising) that support that activity. Take advantage of the medium using pictures and other media. Don’t create a business Facebook page without checking out this report.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Online Marketing Institute

NOVEMBER 4, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

MARCH 24, 2011

(or rather, to the masses who are “in&# the industry but work in a different area) For example fashion: I have a pretty extensive background in styling & design, but none whatsoever in PR or marketing, yet the “squeaky wheel&# fashion PR girl is undoubtedly seen as more of an expert (therefore gets the cool collab & styling opportunities) (..)

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? Top 10 Responses To Use When Dealing With Social Media Naysayers by PR at Sunrise. How can you “train&# your CEO to use social media productively? by iMedia Connection. Related Post.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 24, 2011

Anonymous Many thanks for these useful tips, we just launched our own company blog and truly appreciate this type of invaluable information [link] Deep Tech Dive | Technology Marketing, PR, Advertising, Lead Generation and Nurturing » Blog Archive » Tech B2B Marketers: Avoid These Top Five Blogging Mistakes [.]

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40