Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. I just love this service. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. It’s not designed to show your personality, really.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

FEBRUARY 10, 2011

You get found on the Web by the people who need your services. So they call me and outsource their blogging with my services. I’m happy, they’re happy, but my own blogging and marketing suffers. When your online marketing is working like it should, you have to cut back on things that take up too much time.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Forrester Wave Report Cites Email Marketing Service Provider Leaders by Demand Gen Report.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 11, 2010

Your biases are reflected in everything you do, including your content marketing. If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Content Marketing to a Caveman’s Brain. People differ in levels of bias.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Blog this on Blogger. Share this on del.icio.us.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. I want to feel some sort of connection on a personal level. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. Sharing personal stories works well here. Online Persuasion: Seeing Through the Eyes of Your Customers.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

MAY 9, 2011

As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers. Part of the problems coach websites have is that they are selling services that aren’t clearly defined. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JULY 26, 2010

ScribeSEOCopywriting: a for-fee service of which I am an affiliate. This service will blow your mind, teach you to apply good SEO tactics to each blog post. Let me know what you think about all this, and about how your readers find you online. Related posts: 4 Time-Saving Tips for Social Media Marketing.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Hire an SEO person to do some optimization for your web content (expensive). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable).

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

AUGUST 5, 2010

When successful web writers create online content , they appeal to the senses and the emotions. Tell a story of one person. The most effective content marketing occurs with a mixture of both rational and emotional tactics. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

FEBRUARY 7, 2011

Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength. To learn more about his web writing services, please visit www.virtuosocontent.com. Click here: WritingontheWeb.com blogging services.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? They don’t think they have a personal story to tell that’s worthy of people’s attention. I avoided getting personal.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Related posts: Content Marketing Matters: What’s Your Brand Personality? 3 Defining Content Marketing Goals Before You Write.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

APRIL 19, 2011

Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 20, 2010

Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. Blog Content: Are you personal… or all business?

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. The first is by using conventional marketing rhetoric, which is what most professionals use. Related posts: Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

JUNE 25, 2010

The seller is often the service provider. They believe that to be successful at selling, consultants must leave their values and everyday personalities at the door and adopt a sleazy persona and voice, one that would naturally say something like, “What’s it gonna take to get you into this shiny, red, pre-owned sports car today, ma’am?”.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. How personal to get. There’s a reason it’s organized this way.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. But a few basic marketing tips apply if you want yours to be effective.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Content : Too broad and general, need to hone it down to specifics, need to personalize it. Related posts: 4 Time-Saving Tips for Social Media Marketing. Can you take a look?&#.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JULY 15, 2010

I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. Without doubt, people who use the Internet to market their services must find ways to solve these three issues, or they won’t stay in business long. Stay tuned… What are your thoughts?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 2, 2011

It helps the consumer solve a problem or improve their life in some way, and it helps the producer sell goods or services that accomplish that task. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. Share this on Bebo.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

JANUARY 24, 2011

A free service for setting up, promoting and hosting Twitter chats. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Highlight the best comments, selectively hide comments (e.g. twebevent. Social and Alternative Search Engines. Related Post.

Social Media 100

Social Media Tools Buzz Media 100

Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Here are some psychological secrets to keep in mind. This can be done several ways. Be authentic. Blog this on Blogger.

Tips 100

Tips Digg Opinions Opt-out 100

Webbiquity

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr. Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad.

Linkedin 100

Linkedin Tactics Tips Work Management 100

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? Personalized Share Content. We viral marketers must always ask ourselves why someone would want to share our content.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

APRIL 11, 2011

At the same time, one-third of these companies say that lack of time and resources is their top online marketing challenge. But while investing in social media might make sense for an online merchant or local restaurant, a small tax preparation service or local plumber may have more difficulty justifying the time and effort.

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service. www.anonymize.it.tc

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JULY 13, 2011

With Facebook now amassing over 750 million active users, it's hard to deny that your prospects and current customers are using Facebook to connect with others and gather information to influence their purchasing decisions -- probably about the very products and services you offer! Be Human and Personable. Offer Variety. "Mix

Facebook 28

Facebook Tips Planning Work Management 28

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. You need to think about the type of person, on average, who you want to attract to your blog. If so then include Reddit and Digg. View more documents from HubSpot Internet Marketing. Free Download: 2010 Online Marketing Blueprint.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Look through your latest news releases for ideas 11.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Writing on the Web

JANUARY 17, 2011

In your opinion, what’s the single biggest factor that builds credibility and trust in content marketing ? To me, it’s personality. They need personal stories about people and about you. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Online Marketing Institute

DECEMBER 23, 2010

Now, you can use Facebook to engage directly with your customers and make them part of your marketing efforts. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. link] 4 Tips for B2B Marketing on Facebook | Next Level Consulting & Virtual Assistance [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40