Webbiquity

MARCH 9, 2010

I’ve heard countless people, within the b2b community , express the sentiment that “LinkedIn is for business, Facebook is for friends and family.&# And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. They buy from people.&# Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Buzz Marketing for Technology

MAY 4, 2010

The numbers coming in about the iPad is already staggering (The iPad already has sold over 500000 units since it went on sale April 3) without what some would consider being key features (no camera, no phone, no flash, no multi-tasking etc). Share this on Linkedin. Answer – Yes I think it could! Tweet This! Share this on Facebook.

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups. Build links to your blog from every possible source. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Share this on LinkedIn. So what’s next? “Social is much bigger than marketing and PR.

Social Media 100

Social Media Trends Social Marketing Media 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on LinkedIn.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Share this on LinkedIn. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Then associate the digital download with an autoresponder and write a series of messages that are appropriate, giving further tips and links to sales pages. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

Share this on Linkedin. If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Share this on Linkedin. But Facebook?

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Tweet This!

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Buzz Marketing for Technology

JUNE 30, 2010

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Share this on Linkedin. Tags: Customer Customer Experience Customer Support Lead Generation Support. Tweet This! Share this on Facebook.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. See the reputation management question below.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. See the reputation management question below.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Buzz Marketing for Technology

JANUARY 21, 2010

I think this strategy is exceptionally good for B2B marketers with long lead cycles. Share this on Linkedin. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. LinkedIn – 78%. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Few businesses can thrive without at least a basic website, and web-generated sales or leads are critical for many firms. Share this on LinkedIn. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share this on Linkedin. Tweet This!

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

MARCH 11, 2010

In the last post we discussed the Social Media Budget Ratio in B2B Marketing and a healthy portion of my budget is focused in this area of listening for mentions of our brand name that are an indication that a conversation that could lead to a sales opportunity or a support opportunity are at hand. Share this on Linkedin.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Share this on LinkedIn. How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Did you go to ITI?

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

AUGUST 18, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. People are reluctant to add anything more to their frenetic schedules, least of all spending time listening to a sales pitch. Share this on LinkedIn. Share this on del.icio.us. Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

AUGUST 25, 2010

And you already know how important it is to get in the shoes of readers when you’re composing a sales or landing page. Do you think this is important to do if you’re creating content that leads people to make decisions ? Share this on LinkedIn. Go try it and have fun. What did you learn? Blog this on Blogger.

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

JUNE 25, 2010

They are also the first words that come to mind for many consultants (along with images of the overly aggressive, overly slick, walking sales cliché) when they are told they need to sell. While being salesy is ill-advised for almost any sales rep, it is particularly bad for consultants. There is Nothing Wrong with Selling.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. lead generation. Share this on LinkedIn. Sales & Landing Pages Using Wordpress: Learn How. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

APRIL 19, 2010

Just as social media has changed the sales practice , here are five shifts that savvy marketers recognize and capitalizing on to increase sales in an age of consumer empowerment generally and the rise of social media specifically. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Share this on LinkedIn. Share this on Bebo. Tweet This!

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

OCTOBER 13, 2010

The company does sales training using neuroscience as it applies to what influences buying decisions. This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Share this on LinkedIn. Blog this on Blogger. Share this on Facebook.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Share this on Bebo.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. Truth is, sales is changing -- quickly. As the sales conversations grows even more buyer-focused, sales reps have begun developing his or her own hack, own technique, own process.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100