Writing on the Web

DECEMBER 9, 2010

It can be a lead generator, delivered as a digital download or ebook. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. And you have a special report PDF you can use in multiple ways on different occasions. Blog this on Blogger. Subscribe to the comments for this post?

Tips 100

Tips Content Marketing Autoresponders Digg 100

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Conversations Re: Sales | Marketing | Social Media | Etc.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Hubspot

OCTOBER 19, 2010

Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! And, don’t forget to add calls-to-actions to the end of each of your blog posts and in your email marketing to improve lead generation! What inbound marketing mix is working best for your business?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JUNE 26, 2007

social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities. sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 social tagging-driven traffic contributed by each site (e.g. 5) Digg 6.5% Overall, Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. Javascript - You should be using some kind of tool for the purpose of tracking traffic, which means you will have to copy and paste some kind of javascript code into your website for that tool to track that information.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

WebMarketCentral

MAY 3, 2007

He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0 Web Traffic. Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Online Marketing Institute

DECEMBER 23, 2010

Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

This tutorial is clear and generously illustrated with screenshots. Is Your Online Marketing Strategy All Tweet and No Meat? Top 25 Social Networks by Navel Marketing. Brian Critchfield reports on the top social networks ranked by traffic. by HubSpot. A free DIY approach to social media by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs. The Answer To All Your SEO Questions!

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

JANUARY 4, 2011

Apparently, for the short time that my blog has been online, the traffic and interactions on it have been called impressive by some other bloggers. This is where a majority of my initial traffic came from. As a matter of fact, over half of my traffic during the first week alone came from Facebook. Well take a look.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Our website and blog traffic are way up and I am not having to explain as much who we are. Use technology to be yourself, and don’t overthink it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. This one is creating moderate traffic.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 29, 2018

Delicious - Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends. Digg - Digg is a social news website that allows members to submit and vote for articles.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

MARCH 24, 2011

If you can’t keep generating content, then don’t start,&# explains Karr. Josh Chan, an online marketing specialist at Chromatix design admits that his company’s blog underestimated the commitment. In addition, offers Guha, linking to larger sites gets their attention when they look at referral traffic.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

FEBRUARY 7, 2011

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Adam Singer identifies situations where social media marketing doesn’t make sense (e.g. Adam Singer identifies situations where social media marketing doesn’t make sense (e.g. So, Your CEO Wants to Tweet!

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

Still don’t think social media is important for marketing your business? According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. B2B Marketing and Social Media.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

Remember, you need to write on topics that will generate organic links. Notice all those Twitter users with 20,000+ followers but no blog/website traffic? And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

APRIL 5, 2010

The Dos and Don’ts of B2B Content Reuse - Savvy B2B Marketing , March 30, 2010 Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. goes to Facebook. Report: 6.8%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

MAY 14, 2013

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. 43% of U.S. companies now maintain blogs. 43% of U.S.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. and analyzes their capabilities in four sectors: customer communication, brand exposure, driving traffic to your site, and SEOs.&#.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

Scott Frangos believes that content is no longer the “king&# in online marketing strategy, but rather is now more like the “queen&# with social media connection—your ability to share content and interact with readers—now playing the role of king. Accountability, yes, but ROI is hard to apply to marketing investments.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100