KoMarketing Associates

MAY 3, 2016

Here are five misconceptions in the analysis of online marketing tactics that need to be considered when evaluating B2B marketing performance and making judgments on what works and what needs to be improved. Misconception #1: Week To Week Traffic Is Down, So Overall Website Performance Must Be Down Too.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Examples include: Is this initiative expected to drive more traffic and visibility to specific product pages?

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

APRIL 9, 2019

But here’s just one example : 58% of marketers said their top priority was lead quality. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools. Keyword tools for ppc lead generation.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. This has been developing for years and is now standard practice among B2B marketers.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Salesforce Marketing Cloud

JANUARY 24, 2022

Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. A funnel report to identify bottlenecks.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. SimilarWeb.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Valasys

MAY 24, 2021

This will affect your business a lot and you won’t be able to grow your website traffic by enhancing your visibility for the target keywords. SEO helps in generating organic traffic for our website with a very small investment. Social Media Marketing / Optimization. Online advertising (Google ads).

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Direct Outreach. Final Thoughts.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Proper Evaluation and Allocation of Resources.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

KoMarketing Associates

OCTOBER 13, 2016

Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

Marketing Insider Group

JULY 20, 2016

In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].

Lead Generation 100

Lead Generation Optimization Marketing Websites Generation 100

Webbiquity

SEPTEMBER 1, 2016

This nuanced take on marketing isn’t easy to master, especially when marketers know very little about their new customers. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. It’s a best practice for companies to translate their social media posts for new global markets.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Use Content Marketing to Establish Thought Leadership. Segment Email Marketing.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Digital Marketing World Forum

JANUARY 10, 2020

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. What is “Private traffic”? Traffic that is generated in this way can be used and targeted repeatedly, free of charge.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

Marketing Insider Group

JANUARY 22, 2019

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […].

SEO 277

SEO Traffic Online Marketing Marketing & Strategy 277

The Forward Observer

DECEMBER 15, 2023

So why is marketing it so hard? Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. Yet revenue growth remains…lumpy.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. Great tips!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Links are central to the functionality of the web. Like this post?

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Tomorrow People

SEPTEMBER 18, 2012

How can I boost my traffic and lead generation ? Using the Return on Investment Calculator is an essential step on the road to making your website into your greatest online marketing tool. Am I differentiating my content , rather than repeating the same tired cliches? Try it today!

Online Marketing 120

Online Marketing Marketing Websites Marketing & Strategy Marketing Strategy 120

Go Beyond SEO

MARCH 20, 2024

Welcome to the world of online marketing for plastic surgery clinics! In today’s digital age, having a strong online presence is crucial for attracting new patients and staying ahead of the competition. Immediate Impact: Unlike other marketing strategies, PPC advertising delivers instant results.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 96

Paid Content Lead Generation Budget Programs Lead Scoring 96

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Testimonials.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Start Marketing Anytime. Brand Recall.

SEO 287

SEO Lead Scoring Lead Ranking Paid Search Agency 287

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

OCTOBER 21, 2020

In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. . L et’s explore the ways in which B2B marketers convert their target audiences on LinkedIn using lead generation campaigns.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Webbiquity

OCTOBER 25, 2021

A careful mix of online and print marketing is ideal to get your business in front of the right people. Placing posters in high-traffic areas where corporate professionals will see them, like in airports and on travel routes, can help boost your visibility. Conventional printed materials can still generate powerful trust.

Creativity 282

Creativity Business Banner Ads Banners 282

Webbiquity

MARCH 13, 2019

So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

KoMarketing Associates

NOVEMBER 8, 2016

The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. Then you are all set – you’re ready to see the traffic data from users visiting your website. Audience Insight Report.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

NOVEMBER 3, 2015

Which brings me to the point of this post: How to generate new keyword ideas. It can also be extremely valuable for generating new keyword ideas. This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. How does this help with keyword generation? Site Search Data.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

Writing on the Web

SEPTEMBER 26, 2012

Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. How will this generate traffic? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Traffic 100

Traffic Blogger RSS Opinions 100