SEO for Product Pages
NOVEMBER 3, 2009
It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. So how do you add life, and SEO value, to a product page? 2) Tell a story.
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
An alarming number of once-respectable social bookmarking sites—Digg, delicious, Mister Wong, Reddit, Mixx, Bibsonomy, Jumptags, Faves, Yahoo! I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes. I don't want anyone to think we're together."
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
Many journalists cruise techy social media sites such as Digg and Reddit looking for interesting stories to cover and link too. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed). How should you measure the impact of social media? Web 2.0
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
7 Strategies to Invite More People Into Your Audience by Problogger Social media rockstar Chris Brogan details several strategies to not just grow your blog audience, but also attract the right kind of readers (these do not include getting on the first page of Digg). What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire?
Don't They Know Who You Are? Why Reputation Management is Critical
JANUARY 5, 2009
Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world.
A Few More Thoughts from Christopher Barger
JUNE 30, 2008
He likes Ning , Digg , del.icio.us , Reddit , Facebook , and Lee LeFever's In Plain English videos. Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up. Most important social networking tools: Chris hates Twitter (another thing we agree on!) but recognizes that it has an impact.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. So, here are some tips for using different types of social media sites for SMO.
Best of 2008: SEO Link Building
MARCH 2, 2009
How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. That works sometimes.).
How to Get Bloggers to Write About You
JULY 16, 2008
Digg , Sphinn or Searchles ). tags: blog coverage, ITtoolbox, ON24 In The News, illuminate Solutions, corporate blog, Digg, Sphinn, Searchles icerocket tags: blog coverage, ITtoolbox, ON24 In The News, illuminate Solutions, corporate blog, Digg, Sphinn, Searchles Contact Tom Pick: tomATwebmarketcentralDOTcomBut how do you get beyond the basics? It's bad for bloggers.
Two More "Google Killers" Take Aim: Viewzi and Site605
JUNE 3, 2008
with the intelligence and judgment of human editors (like Mahalo ) without the spam that inevitably seems to afflict social search sites like Digg and Sphinn (think Wikipediaâ€”though hopefully without the arrogance). all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.); Stepping on the search giant's toes is certainly nothing new.
Book Review: Website Optimization
JANUARY 23, 2009
Buzz , Digg and Photo.net. "A Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Or at least almost any business. Very Sun Tzu."
Best of 2008 (So Far) - Cool Web Tools, Part 2
NOVEMBER 10, 2008
Propeller At first glance, Propeller look like just another Digg clone or YASN : a social bookmarking site where you can post links, vote on them, comment, and share them with friends or a group. However, the site is owned by AOL, so there's a chance it will be able to keep spammers and objectionable material out while avoiding the problems like the Digg Mafia or the StumbleUpon witch hunt.
Which Social Networking Sites Really Drive Business Traffic?
MARCH 31, 2008
The WebMarketCentral Blog - Top SMO Sources of Referral Traffic Technorati - 6.05% StumbleUpon - 2.15% Searchles - 1.75% Facebook - 1.07% Digg , del.icio.us Harry Hoover at the THINKing blog recently asked his readers this question and posted some of the responses. While clearly not a statistical sampling, LinkedIn and Facebook were mentioned prominently by nearly all respondents.
SEO - Why a Small Business Needs a Blog
MAY 12, 2008
Blog posts are more likely than corporate content to be seen as thought leadership content and linked in other blog posts or tagged on social bookmarking sites like Digg and Del.icio.us. tags: search optimize, on-site optimization, generate search traffic, SEO boost, marketing events calendar, social bookmarking sites, Digg, Del.icio.us del.icio.us
Viral Marketing Campaigns - Keep It Simple
NOVEMBER 17, 2008
One area where the campaign could have been improved is on sharabilityâ€”an email-this button and badges for social bookmark sites like Digg and StumbleUpon would have simplified pass along. Creating a successful viral marketing campaign has been likened to hitting home runsâ€”you never know which at-bat is going to produce one, so the key is to make a lot of trips to the plate. Nuff said.
The Social Media Email Signature
SEPTEMBER 18, 2008
Social media email signatures can also include elements like AIM name, Digg page, Sphinn profile and Ning group. In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites.
Blogger Outreach for PR - Worst Practices
SEPTEMBER 25, 2008
Don't send a thankyou note, don't Digg/Mixx/Stumble or Twitter it, don't post a link from the news area on your website, don't do anything. Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Seth Godin.
The 5 Best Social Media Sites for Small Businesses
APRIL 15, 2008
Rather than starting a blog and tirelessly plugging your entries on Digg or Reddit , you should use the sites above to create long-term business contacts and continuous traffic. Social media sites, no longer relegated to just teens and college students, are now the most cost-effective way for a company to drum up international attention. And so on. No programming knowledge required.
Best of 2008 (So Far) - Social Media Optimization, Part 1
SEPTEMBER 4, 2008
For example, here's the review of Sk*rt (that link wasn't working when I last tried it BTW): "This is another site that is almost a direct clone of Digg. How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business? The Office didn't just stop there.
Best of 2007: Blog Posts on Social Media Marketing
JANUARY 18, 2008
7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page is incredibly difficult. This early success with social media can have long-lasting effects on search engine rankings as well."
The Coming Consolidation in Social Networking
JANUARY 7, 2008
del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. Social media sites are multiplying like rabbits. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites. Later, I wrote about a couple more , and newer sites such as Twitter keep popping up. tags: Social media sites, Alexa rankings, Web 2.0
Best of 2007: News Articles on Social Media Marketing
JANUARY 16, 2008
Social media (blogs, podcasts, forums) and social networking sites ( Digg , del.icio.us , StumbleUpon , Searchles , etc.) present exciting new possibilities for marketersâ€”but are also a potential minefield that must be navigated carefully to avoid doing more damage than good to your brand. Social media and social networks are simply an online version of that table at the coffee shop.
SEO for Mommy Bloggers
JUNE 10, 2008
Social bookmarking: Make sure your posts get tagged on social bookmarking sites like Digg , del.icio.us , StumbleUpon , Sphinn , Mixx and Searchles from time to time. At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. So where should you start?
Best of 2007: Cool Online Tools
MARCH 3, 2008
TypePad Widget Gallery An extensive list of widgets that can be added to TypePad blogs to help promote content through sites like Bloglines , Digg and del.icio.us , as well as add cool features, collect email signups, embed a chat box, monitor traffic, create online polls and more. Zamzar offers a free online service to convert files with no need to download software. Very cool.
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
Social media tagging on sites such as ClipMarks , Searchles , Digg and Zimbio can have positive effects on your website traffic, but has a much larger effect on driving increased traffic to a thoughtful and relevant industry blog. ** technorati tags: B2B website traffic building, web 2.0 social tagging. Soâ€”how do the numbers look six months later? to 10.9%.
7 Essential Tools for Business Blogs
APRIL 22, 2007
Digg Another social tagging site that provides a free "Digg It" button for your blog to let readers easily tag your posts for increased visibility. Digg is monitored by Google Alerts , which further increases your blog's exposure. â€”to help promote your business blog and make it successful. Zimbio Web 2.0
Web 2.0 Social Tagging Sites, Part 7: The Best
JUNE 26, 2007
5) Digg 6.5% social tagging, social bookmarking, social media, B2B website traffic, MyWeb, Netvouz, Fark, StumbleUpon, ma.gnolia, Digg, ClipMarks, BibSonomy, Searchles, Zimbio, BeeTooBee.com, Technorati, DZone del.icio.us Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 MyWeb would have accounted for about five of those).
Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings
APRIL 29, 2007
Digg Alexa Rank: 88 del.icio.us Here are the rankings for 42 Web 2.0 social tagging sites, according to Alexa. Although Alexa is notorious for its lack of precision, as documented by GigaOM , SEO Book , BloggingStocks and others, it's still useful as a rough guide to website popularity. 15 of the sites listed here fall into that group. social tagging sites.
Social Media ROI vs. RONI
JULY 30, 2009
Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. No company, big or small, can afford to spend scarce funds inefficiently, particularly in the current economic environment. Simple, right? Balderdash.
High Points on the Social Media Landscape
MARCH 10, 2009
Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Digg 243 33,433,760 +51.2 In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category.
Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion
AUGUST 1, 2007
After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums del.icio.us social media, YouTube, Insight24, iTunes, Digg, PRWeb, technology forums icerocket tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0, Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. in your booth.
Two More Social Media Sites to Check Out
NOVEMBER 1, 2007
Okay, with Digg , del.icio.us , Searchles , Zimbio et al does the world really need another such site? Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. First, Zanby is a new social media site. In this case, yesâ€”Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share documents and photos, create lists, arrange events and start or contribute to message threads.
Web 2.0 and the Evolution of Marketing
MAY 3, 2007
Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 drives customer engagement. tools to drive customer community participation. Web Traffic. Web 2.0
Three Excellent Web 2.0 Resources
MARCH 28, 2007
This listing of 53 social bookmark sites ( BlinkList , Digg , RawSugar , etc.) Looking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources. First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 typeface, logo, design and website examples. As they point out with regard to Web 2.0 design, "There is no official standard for what makes something 'Web 2.0', but there certainly are a few tell-tale signs.characteristic among these brands is their appearance. Web 2.0 lime green." logo collection here.