The ROI Guy

DECEMBER 2, 2014

However, there is still too much focus on product differentiation at a time when products are not too different from one another. Just like diets, a lot of them can be good, but you have to go beyond reading a book or attending a workshop to make it work. The bottom-line, a methodology is not a silver bullet.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Marketing Insider Group

SEPTEMBER 5, 2023

Research includes understanding audience preferences, staying on top of industry trends, differentiating content, and leveraging data to make informed decisions. Actively participate in these communities, ask probing questions, and, most importantly, listen. Storytelling with data.

Research 249

Research Content Marketing Work Management B2B Thought Leadership 249

Buzz Marketing for Technology

JULY 24, 2008

Communities of Practice. Definitions of PKM revolve around a set of core issues: managing and supporting personal knowledge and information so that it is accessible, meaningful and valuable to the individual; maintaining networks, contacts and communities; making life easier and more enjoyable; and exploiting personal capital. ?Employers

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. Develop better listeners and encourage storytelling. allow brands to explore storytelling to connect with their customers and prospects online as well.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

Brandpoint

JUNE 19, 2023

Brand Differentiation and Positioning: Develop a strong brand identity and seek ways to differentiate products, services or brand positioning apart from competitors. Clearly communicate the unique value proposition and consistently deliver on brand promises to establish a strong competitive position.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Webbiquity

MAY 23, 2017

Share your expertise: Online communities and forums. They effectively use content to establish subject matter expertise in this area and to build a community of like-minded people who can share and add to the conversation in order to become a thought leader in this space. Talk about turning a negative into a positive!

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

MAY 16, 2016

This got me wondering how people differentiate between “customer experience” and “experience.” The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Content Standard

MAY 16, 2016

This got me wondering how people differentiate between “customer experience” and “experience.” The Content Standard asked our community how they define the two terms, to recall the best and worst customer experiences and experiences, in order to come up with clear definitions of each and what makes them different.

Cable 46

Cable Classified Ads Storytelling Customer Surveys 46

B2B Digital Marketer

MARCH 4, 2021

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” My community is online, just like, you know, meetup was a online platform to have an in-person community. So I use like a tech service called community.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Top Rank Marketing

SEPTEMBER 18, 2023

As chief content officer at MarketingProfs, Ann is renowned for her expertise in B2B marketing and her ability to connect with audiences through the art of storytelling. You can see and learn more from Ann at MarketingProfs B2B Forum in Boston or online, October fourth for workshops, and October fifth and sixth for the main conference.

B2B Marketing 141

B2B Marketing Marketing AI Work Management B2B 141

Brandpoint

SEPTEMBER 19, 2023

The editorial calendar serves as a consolidated hub for your PR team, fostering streamlined communication and efficient collaboration. Enhanced storytelling. This insight can help you differentiate your approach and stay ahead in the competitive landscape. Strategies and items to consider: Storytelling. Varied formats.

PR 62

PR Planning Allocation Budget Programs 62

Marketing Insider Group

OCTOBER 19, 2015

In 2016 an age of democratized content creation will emerge with more brands investing in content co-creation with industry influencers, subject matter experts, customers and their communities. As I like to say, ‘If you want your content to be great, ask your community to participate!’ Arnie Kuenn, CEO, Vertical Measures.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150

Salesforce Marketing Cloud

MAY 2, 2022

And social media is where some of the best sellers gather to push the community forward, sharing their challenges and successes along the way. She also started a community on LinkedIn to connect women in sales roles. You are the main differentiator in sales. Sales people know that many of the best insights come from your peers.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98