Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. With 70% of B2B marketers saying they can’t differentiate, B2E poses a new challenge for all business in an already competitive environment.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Predictive analytics.

Marketing Automation Services 132

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 132

Martech

APRIL 25, 2023

The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementation and customer experience. Visit Digital Marketing Depot to download your copy.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Budget Programs 114

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. Purchase Decision Makers. Who is making the decision to purchase your product or service?

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Customer Experience Matrix

NOVEMBER 3, 2018

There’s also lots of other data that source systems discard once they have no immediate need for it, such as location, loyalty status or life-to-date purchases at the time of a transaction. This variety of CDPs also addresses another question that some find perplexing: why one company might purchase more than one CDP.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Adobe Experience Cloud Blog

JULY 30, 2019

The findings reveal that European business buyers expect vendors to display traits traditionally associated with consumer brands, demonstrating B2B and B2C landscapes are no longer distinct. With 70% of B2B marketers saying they can’t differentiate, B2E poses a new challenge for all business in an already competitive environment.

Vendors 92

Vendors B2B Ethics B2B Thought Leadership 92

Aberdeen

DECEMBER 7, 2017

What’s more, some 40% (according to a study by the CEB ) of B2B purchases are followed by “second guessing.”. Well, when Aberdeen and PJA surveyed over 230 B2B buyers last summer, and asked them why purchases didn’t get approved, the number one response was, “Lack of clarity around what we need.” (The Vendors Are a Window.

Vendors 63

Vendors B2B Differentiation B2B Sales 63

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Biznology

NOVEMBER 1, 2021

Once in place, companies avoid changing vendors as much as possible. Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors.

Loyalty 104

Loyalty B2B Marketing Lock-In B2B 104

KoMarketing Associates

MAY 14, 2020

The statistics revealed that on average, customers consume 13 pieces of content from their prospective vendor, compared to just five pieces of content from third-party sources. About 63% of customers have a buying team consisting of up to four people, and 73% take between two and six weeks to make a final purchase decision.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. Let’s unpack this idea of differential profitability of customers and the strategic implications for B2B marketers. How the decision was made. The influencers of the decision.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Marketing Management Intent Signal 126

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. If one group of accounts has relatively little intent to purchase, you can send them thought leadership materials that address common problems.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Top Rank Marketing

AUGUST 16, 2023

Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer. Meanwhile, purchase cycles are extending. Prioritizing creativity and differentiation A space like B2B tech was crowded and competitive enough before introducing the aforementioned challenges.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? This post from Chanell Alexander at TrustRadius explores their recent findings on the disconnect between B2B tech buyers and vendors - and outlines how vendors can gain a competitive edge. The Disconnect Between B2B Tech Buyers and Vendors.

Vendors 54

Vendors Trends Case Studies B2B 54

Martech

AUGUST 30, 2022

More broadly, businesses are recognizing that adequate customer experiences are becoming table stakes, making it more difficult to achieve differentiation that drives business success. So merely adequate experiences aren’t enough to differentiate one brand from another. What the tools do.

Touchpoints 109

Touchpoints Gartner Word of Mouth Loyalty 109

Aberdeen

JANUARY 28, 2019

It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Differentiate Buyer Intent Analysis with Advanced Analytics appeared first on Aberdeen.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Differentiate Intent Data Analysis with Advanced Analytics appeared first on Aberdeen.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The post Differentiate Intent Data Analysis with Advanced Analytics appeared first on Aberdeen.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Attendify

JUNE 13, 2019

When it comes to choosing event technology, vendor transparency is a crucial consideration. Defining event tech vendor transparency. With that said, what are the key factors to consider when sussing out whether an event tech vendor is going to give you the real deal or a raw deal? How to gauge vendor transparency.

Marketing Management 49

Marketing Management Transparency Vendors Contingency Planning 49

Martech

JULY 21, 2021

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Enterprise Management 133

Enterprise Management Analytics Marketing Management Ideal Customer Profiles 133

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Consumers and business buyers turn to an average of nine channels to browse product inventory, look for advice, and make purchases.

Marketing Automation Services 112

Marketing Automation Services Touchpoints Word of Mouth Vendors 112

Porch Group Media

AUGUST 31, 2018

How Will IPG’s Purchase of Acxiom Affect Marketers? While other advertising holding companies rent third-party data as their preferred business model, IPG forged ahead with its purchase of Acxiom and its accompanying marketing data assets. by Anders Ekman, President of V12. The acquisition of Acxiom, which supplies data on 2.2

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Instead, B2B transactions often involve entire teams or groups, each member potentially influencing the purchase decision-making process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Madison Logic

JUNE 6, 2022

The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends and leading ABM vendors. The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

Martech

JANUARY 2, 2024

Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. There are also proprietary software vendors that contribute to and use open-source projects in their software. Flexibility and customization. Rapid Innovation.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 87

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. Both are largely self-service purchases expensed on a corporate credit card.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

chiefmartech

MARCH 28, 2018

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. 100+ Martech Vendors on One Level Playing Field. Fact : Not even close. Fact: Nope. Register now!

Marketing Management 45

Marketing Management Vendors Conference Peer-to-peer 45

KoMarketing Associates

OCTOBER 16, 2017

Some of the factors B2B buyers weigh when it comes to working with B2B solution providers are whether the vendor can support their company goals (77.1 percent) and sharpen competitive differentiation (68.2 percent) claim they do not like vendors who talk too much about themselves or try to get to know their company.

B2B 120

B2B Generation Advertising Agencies Vendors 120

chiefmartech

OCTOBER 23, 2022

But, hey, on the bright side, that sort of commoditized competition among vendors should be great for you as a marketer. Different businesses collect different information around purchases, customer behaviors, demographic, firmographics, technographics, and so on. It’s the decisions in UX that create differentiation.

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. You won’t win by trying to defend it all.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Marketing Insider Group

MARCH 29, 2021

Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Giving each segment a human face helps you tailor your content to communicate in a way that reaches their hearts as well as their minds.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

DECEMBER 5, 2017

It is the foundation for not only gaining insight but also for maximizing value out of the technologies we have already purchased. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. And story is the only differentiator in a noisy market.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Webbiquity

APRIL 10, 2018

Simplifying and personalizing the buying process is now the key differentiator. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

SalesGrape

NOVEMBER 18, 2023

In the context of education, this means reaching out to decision-makers such as school administrators, principals, and district officials who have a significant influence over purchasing decisions. Decision-makers in schools are often bombarded with numerous sales pitches from various vendors offering their products or services.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94