The ROI Guy

JUNE 27, 2018

Back in the day, as a product line manager, I was responsible for launching several new computer storage management products, and always leveraged the 4Ps of Marketing as my guide. As buyers have evolved to be more in-control, cautious and economic-focused, as Cold as ICE, the 4Ps of Marketing have evolved too. Think health check.

Interactive Marketing 58

Interactive Marketing Work Management Marketing Management Content Marketing 58

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Navigate the Channel

NOVEMBER 2, 2022

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs. Consistent messaging is a hard line.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Salesforce Marketing Cloud

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? You know, like how your paper towel brand shares a recipe for Halloween cupcakes. A great voice and tone differentiates the best of them. How do I step into my audience’s shoes the way the best brands do it? Watch the video.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Hinge Marketing

OCTOBER 19, 2017

If you are a professional services marketing director, firm principal or stakeholder, this guide will help you understand the value of brand design and how you can use it to attract better prospects and improve engagement and start building loyalty at the earliest stages of the buyer journey. Download The Brand Building Guide.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Convince & Convert

DECEMBER 28, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. But, we’re always trying to raise the bar and differentiate.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. However, we find these targeting efforts falling flat with buyers. The survey produced 179 responses.

Account Based Marketing 45

Account Based Marketing ABM Interactive Marketing Budget Programs 45

Convince & Convert

FEBRUARY 3, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. But, we’re always trying to raise the bar and differentiate. We send a notification email to our producer, and provide her with a proposed title for the episode. It’s worth it (to me).

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Why is implementation so overwhelming?

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

APRIL 25, 2012

In this environment, traditional sales and marketing won’t work, as you now have to challenge the buyer’s statusquo in order to get to yes.” and “Why the Proposed Solution?” in a more quantified and compelling way than traditional marketing collateral and sales pitches.

Peer-to-peer 40

Peer-to-peer Marketing Proposals Lead Gen Sales Cycle 40

The ROI Guy

MARCH 9, 2011

Based on the lifecycle of your particular B2B company and product lines, you may find yourself in one of three distinctive categories that SiriusDecisions created to help define how to best market and sell your solutions. To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

JUNE 13, 2012

As a result, you absolutely need to invest in Value Marketing Tools to drive revenue: challenging the “do nothing” buyer to take action, justifying the investment in your proposed solutions, and quantifying your differentiating value. But how can you be sure that the investment in Value Marketing Tools will pay-off?

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Hinge Marketing

NOVEMBER 1, 2013

Many firms present their value proposition and differentiators as a foregone conclusion – without asking their own clients or prospects what is most important to them. Make it easy for prospects and non-clients to make reputation-based referrals through content marketing. White papers. Relevance Gap. Research studies.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

The ROI Guy

AUGUST 17, 2012

But if you’re hoping the same strategy, “build it, they will come” will work for driving your value marketing tool campaign success, you will quickly find that hope as a strategy might work for Kevin Costner in a movie, but rarely works in the real world. So what are the secrets to the best value marketing tool campaigns?

Ad Building 40

Ad Building Lead Scoring Lead Ranking Paper 40

The ROI Guy

SEPTEMBER 12, 2011

First, Alinean is THE leading provider of interactive smart content marketing and value-based sales enablement tools with extensive experience and range: We are the original pioneers in the creation of interactive value selling / marketing tools and best practices, having founded the first company in this space, Interpose, back in 1993.

Lead Ranking 40

Lead Ranking Lead Scoring Tools Differentiation 40

The ROI Guy

SEPTEMBER 29, 2010

As well, the Tech Media publishers have seen a dramatic shift in B2B vendors, who are looking for innovative ways to break through marketing fatigue to attract, connect and engage ever more skeptical and frugal buyers. The company said that percentage has dropped even more in its current fiscal year, which ends Sept.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

RebelMouse

MARCH 25, 2019

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. RebelMouse client PAPER Magazine's collaboration with Neiman Marcus.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. RebelMouse client PAPER Magazine's collaboration with Neiman Marcus.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

It's a tricky catch-22 that haunts marketers and publishers across the digital space. Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. RebelMouse client PAPER Magazine's collaboration with Neiman Marcus.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged. Let’s see how.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

JANUARY 6, 2012

More control is in the hands of finance, requiring more economic justification on each proposal. Deliver Solution Guides and Comparisons – helping customers properly consider various solution considerations, options and competitive differentiators. Serious budget constraints make even high ROI projects hard to get approved.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

MARCH 30, 2011

If you are in sales and marketing, there is another forecast that is just as promising, especially if you recognize the pending fertile business opportunity and prepare accordingly. Marketing luminary Seth Godin indicates that "No business buys a solution for a problem they don't have." And this is not just a temporary change.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. now finds herself at marketing meetings. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y.,

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Buzz Marketing for Technology

JUNE 27, 2008

For example, an office worker might simultaneously be upgraded to a computer with a larger hard drive and downgraded to a smaller office with less room for paper storage. The corresponding cost of a false positive then goes down for electronic information and up for information in paper form. Saracevic et al. Saracevic et al.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

The ROI Guy

AUGUST 30, 2016

Solution providers taking advantage of interactive value-focused content garner a significant competitive advantage over those relying on static content like white papers (the crack cocaine of content marketing). Over 150 more leads, a 50% decrease in stalled deals and $1.4M

Lead Scoring 49

Lead Scoring Lead Ranking Practices Advertising Benchmark 49

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? percent of revenue on marketing.

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

nDash

NOVEMBER 10, 2020

There are plenty of opportunities for content marketers to thrive in the cybersecurity industry. None of this should come as much of a surprise as global cybersecurity spending continues to increase exponentially, with analysts predicting a $133 billion market by 2022. What does that mean for content marketers? Two things.

Work Management 52

Work Management Enterprise Management Marketing Management Content Marketing 52

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60