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Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. But it’s hard to remember lists. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Like this post?

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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

“If you’d have asked me in my last five CMO roles, ‘Did accessibility and creating a safe future feature high on my list of building a website?’ So where the money comes in is first of all, I can differentiate myself. Accessibility is definitely a brand differentiator. You don’t want the volume on.” Get MarTech!

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. 41% of marketers don’t get the buy-in to be brave and differentiate their content marketing. Build a compliance list of dos and don’ts. Differentiate yourself from the competition.

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Marketing your business model: the killer differentiator

Velocity Partners

If people get that this is a new model, and they understand it, you’re on a very short shortlist (a list that may only have one vendor on it). Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. Where do I sign?”).

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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Consider these methods to start: Differentiate Positively To catch a prospect’s attention, you must stand out in a remarkable way, which means discarding—or avoiding—the same spiel and catchphrases your competitors have offered a thousand times. But don’t look to your product or service features for differentiation. Go here and here.

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4 Ways to Get on the Approved Vendor List for IT Staffing

Zoominfo

Getting on the IT staffing approved vendor list will make your life a lot easier. Get on that list, and then the burden of the research and vetting process will be lifted. Approved vendor lists may seem like a headache to the IT staffing firm that has yet to get their foot in the door with their target companies.

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List Segmentation: The Key to Email Marketing

Zoominfo

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation? How do I segment my email lists?