KoMarketing Associates

MAY 7, 2013

B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Final Thoughts.

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

Navigate the Channel

NOVEMBER 28, 2023

They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users. One of the factors that search engines consider when ranking websites is the frequency of content updates. RELATED: 7 Reasons Why Websites Rank Blogs provide a steady stream of new content, which search engines love.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Zoominfo

MAY 23, 2023

With intent data, your sales team can identify the highest-value prospects in the market and prioritize their outreach to match the account’s position in the buying journey. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Tomorrow People

MARCH 30, 2021

Brand strategy can be defined as: “A plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand — the combined components of your company's character that make it identifiable.”. In loftier terms, what are you trying to change about your industry, your customers’ lives, or the world?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. A metric is useless when a change doesn’t lead to action (read this again).

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Tomorrow People

NOVEMBER 25, 2021

This ultimately enables you to differentiate your company and drive sales. Voice of the customer (often abbreviated as VoC) is a broad term used to describe the process of capturing customer-generated data. Marketers should also keep in mind that the act of gathering VoC data itself is a way of delivering value to customers.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. So, what does it take to write a white paper that generates good quality leads?

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Knowing your audience reveals specific wants and needs that you can address, bringing value to the consumer and your company. Create Meaningful Content.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

AUGUST 18, 2021

And yet, our research has shown that far from making any and all prospects hang up the phone, mentioning pricing one to two times when cold calling leads to closed-won deals. Differentiating your product early through your pricing points is, therefore, an approach with a high likelihood of payoff. Better value for money?

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. It is what the customer gets out of it. Marketing KPIs.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we develop products or services to add more value to customers?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Hinge Marketing

FEBRUARY 16, 2023

A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth. Also, using pre-developed templates can save a great deal of money, though they may come with performance tradeoffs such as customization, less relevant user experience and brand differentiation. Let’s explore this topic next.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Conductor

DECEMBER 21, 2021

And a look at data from Conductor shows major spikes in Google searches for B2B eCommerce in particular over the past year: Whether you’re a B2B or B2C company, one thing is clear: customer experience (CX) is now the primary brand differentiator. That’s why website optimization ranks as the top trend in the eCommerce industry.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Content Standard

AUGUST 12, 2021

What value does thought leadership bring? What Is Thought Leadership’s Value? At the core level, thought leadership content amplifies a brand’s differentiated point of view. Here’s how brands use it to drive industry discussions and pioneer innovation. This is often where original news and research comes in.

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Content Standard

FEBRUARY 2, 2023

ChatGPT’s public release has caused interest in AI-generated content to skyrocket, but it’s important to note that leading media publishers have utilized automated reporting for years now, which provides some insight into initial use cases and public reactions to the technology. What’s the buzz around ChatGPT?

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Salesforce Marketing Cloud

AUGUST 20, 2021

Other AI applications are in the works that can detect illnesses that range from cancers to Parkinson’s disease from smelling human breath. Lip-reading : While the average human accurately lip-reads 54% of the time, a deep network created by Oxford and Google DeepMind scientists , LipNet, reached a 93%success score in reading people’s lips.

Automation 98

Automation Lead Ranking Lead Scoring Paid Search Agency 98

seo.co

SEPTEMBER 25, 2023

Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. If your website looks shoddy or if you aren’t ranking for any keywords of your own, you’ll have a hard time getting people to take you seriously. That’s where good SEO agencies come in. Develop your own online presence.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Hinge Marketing

JUNE 24, 2019

It should come as no surprise, then, that many voices have suggested the adoption of alternative pricing models to reflect new approaches to building and capturing value. This post will focus on one of the most promising of those approaches, value-based pricing. Value-Based Pricing Defined. Value Pricing Examples.

Pricing 92

Pricing Price Lead Ranking Work Management 92

Zoominfo

JUNE 28, 2023

To be successful, a go-to-market strategy must be comprehensive enough to capture the breadth of a company’s sales, marketing, and customer success efforts, meeting highly empowered, informed buyers on their terms and focusing on their needs above all. GTM strategies also help with maximizing customer lifetime value (CLV).

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Navigate the Channel

NOVEMBER 21, 2023

RELATED: How to Create Engaging Video Content For Your Brand Short-form videos, typically ranging from a few seconds to a minute, have become the preferred choice of content for millions of users worldwide. This, in turn, can contribute to higher search rankings. Versatility and Storytelling Video marketing is incredibly versatile.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Heinz Marketing

DECEMBER 26, 2023

This empowers them to adapt quickly to changing market dynamics and make informed strategic choices, ultimately leading to a competitive edge in the marketplace. Board members contribute strategic oversight, offering a broader perspective on industry shifts, long-term goals, and governance.

Business 114

Business Analysis Work Management Forecasting 114

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. Easier to create opportunities to work on higher-value projects.

Advertising Agencies 92

Advertising Agencies Organization Paid Search Agency Work Management 92

The Customer

OCTOBER 9, 2019

The tech industry leads the way in customer satisfaction, while the logistics, energy and water sectors lag far behind, according to new research from the company behind NPS shared exclusively with Marketing Week. Banks and airlines tend to have the widest range of NPS scores, according to the Bain & Company research.

Lead Scoring 52

Lead Scoring Lead Ranking Brand Identity Branding 52

Martech

JUNE 22, 2022

It’s objective is to optimize customer lifetime value by building meaningful relationships. Over the past few years, however, it has broadened its offering, promising to generate real-time personalization across the range of customer touchpoints. ” The traditional campaign approach also leads to short-term thinking.

Campaigns 101

Campaigns Work Management Multi-Channel Marketing Management 101

SalesIntel

OCTOBER 20, 2023

ZoomInfo and SalesIntel are two prominent contenders for a leading spot in the B2B contact data space, both offering platform services and solutions to empower businesses with data that drives revenue. ZoomInfo offers information for sales professionals, enabling them to identify and connect with promising leads.

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. Associating your brand with relevant influencers can help you achieve differentiation from your competitors- aiding in customer retention.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Valasys

JULY 2, 2019

On the 1 st of July 2019, Apurve released the medical Distributor Apruval Report, which ranked the top enterprises in the medical distribution dominion in terms of their B2B eCommerce performance. The rating scale categorized companies as superior, sufficient & average on the basis of their scores, as follows: 1.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40

Vision6

APRIL 19, 2023

Enter anniversary emails – a simple yet effective way to show your customers that you value their loyalty and appreciate their business. With the right approach, these emails can become a key part of your marketing strategy, driving customer retention and loyalty over the long term. Why should you send an anniversary email?

Examples 98

Examples Loyalty Template Eye-Tracking 98

Televerde

NOVEMBER 17, 2020

As a global industry, martech surpassed $121 billion in value in 2019. Martech” is an umbrella term that applies to everything from social media posting and WordPress plugins to data analysis and lead generation. Lead verification technology is also useful for keeping your database clean and updated. Martech isn’t cheap.

Lead Scoring 59

Lead Scoring Lead Ranking Enterprise Management Budget Programs 59

ClearVoice

FEBRUARY 21, 2024

You’ll easily reap benefits like: Maximizing content value: Achieve more with your budget by accessing specialized skills and innovative ideas, bypassing the cost of a full-time team. You need to continually elevate the quality of your content by differentiating your brand and prioritizing excellence through your content production.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

Salesforce Marketing Cloud

MAY 23, 2023

Process mining can drive business value in pretty much any industry: banking, finserv, telecommunications, healthcare – you name it. When applied to the front-office customer facing processes, process mining has shown that it can drive millions in cost savings while boosting customer excellence and net promoter score (NPS).

Process 52

Process Work Management Marketing Management Lead Scoring 52

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. The current client base boasts leading brands such as Tesco, Asda, and Virgin Media.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Scoring 31

KoMarketing Associates

NOVEMBER 15, 2013

Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them. Is it something that can change your rankings? What percentage of PageRank is lost with a 301 redirect?

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

Hubspot

FEBRUARY 9, 2022

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. Most price tiering models have three different tiers that range from some version of "basic" to "plus." What is tiered pricing? HubSpot Price Tiering.

Pricing 72

Pricing Price Lead Ranking Differentiation 72

Hinge Marketing

JULY 19, 2016

Encouraging all team members to embrace and promote the firm’s brand value at all times and in all client interactions can help your firm grow its visibility and significantly extend the reach of its reputation. This ongoing marketing can lead new prospects to your firm, dramatically reducing those slow seasons. Networking.

Promotion 48

Promotion Lead Scoring Lead Ranking Webinar Metrics 48

accelerate agency

APRIL 12, 2023

It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52