Remove Differentiation Remove Google Remove Linkedin Remove Purchase

Trending Sources

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. eMarketer ).

Stats 126

Unique Selling Propositions Are a Myth

B2B Marketing Unplugged

Google is positively awash in helpful stuff about how where to develop a USP. Now this notion of a unique propositi on has been sucked up into the much different discussion about brand differentiation. Differentiation is not necessarily unique, nor is it necessarily a starting point. Why?” I said. Deploying sheep? Mowing naked? We poured more wine. Let’s look at Starbucks.

Content Is The Key To Social Selling Success

B2B Marketing Insider

Well, your customers recognize the importance of great content to help them make a purchase decision. Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Differentiate Yourself From The Competition. Are they finding you?

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. And so what I found is that even when people purchased from competitors, you can go back and re-engage, after implementation and after a period of time. Actually,

Marketing Is Personal – Emotion Beats Promotion By 2X

B2B Marketing Insider

We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing : 57% of the purchase process is complete before buyers talk to a supplier. This is mainly due to the “perceived risks” inherent in the B2B purchase. Teach customers something new about their business needs then lead them to your differentiators.

Content Marketing Is The Top Marketing Priority of 2014

B2B Marketing Insider

Additionally, marketing has to understand the shifts in how our customers are getting information to inform their purchase decisions. But with as much as 80% of internet traffic in the next few years coming from video, I continue to believe that visual content will be a key differentiator in the brands implementing successful content marketing strategies. My View. Content Marketing

5 Things Every Managing Partner Must Do To Drive Organic Growth

Hinge Marketing

Find a true differentiator. Without a meaningful differentiator (or two, or three), a firm lacks a serious competitive advantage. And without understanding their differentiators, firms lack a way to communicate that advantage and grow. In our research, we’ve found that high-growth firms consistently have stronger differentiators. On Twitter or LinkedIn?

15 Questions to Ask When Hiring an SEO Professional (Seriously)


First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list. But in most cases, Google Search Console and Google Analytics (GA) will be among the sources used.

SEO 93

New Data: Should You Include Social Media Icons on Your Homepage?


The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. Google+ , at 11% has always had a branding problem as a social platform and while the future is questionable, it’s currently linked to more than LinkedIn, Pinterest, and Instagram. Google+. LinkedIn. Google+.

23 Outstanding Social Media Marketing Guides


Basic presence and listening tactics will no longer suffice,  and certainly  won’t differentiate brands. Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

Content Quality vs. Content Quantity – The Great Content Debate

B2B Marketing Insider

Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Content quality vs. content quantity. How How much content is enough? How good does it need to be? Every business struggles with this question.

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. It can also include a line that the client’s prior approval is required before purchases are made on their behalf by your agency. Google it and check some of them out to find one that best fits your needs. So why do it now?

The 15 Best Content Marketing Videos Of 2015

B2B Marketing Insider

In this video from Google Small Business, Keith Hernandez, director of brand strategy at BuzzFeed , goes into how small businesses can reach their customers through custom content. This 2:13 video gives a quick tutorial on differentiating your brand from others in the social media space. Content Marketing ROI: A NewsCred & LinkedIn Case Study”. Epic Content Marketing” .

Video 126

Enterprise Social Media and Personal Branding


Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. 3. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey?

5 Reasons Thought Leadership Marketing Matters

It's All About Revenue

Because Your Buyers Use Google. They turn to peers on LinkedIn and Twitter, Q&A sites like Focus and Quora, and, more often than not, Google. Google is putting greater focus on identifying content that delivers real value. In B2B, where the purchase decisions get more involved and expensive, buyers want to work with brands they know they can trust.

How to Use Community Forums to Fuel Your Audience Engagement Strategy

Modern B2B Marketing

LinkedIn: The World’s Largest Professional Network. LinkedIn is a powerhouse in the B2B sector—with a website rank of 16th in the world and users totaling 400 million, according to Alexa. Focused entirely on business, LinkedIn’s users can provide valuable insight into any industry. Who do buyers look towards to influence their purchase decision? 3. Yahoo!:

What Is Digital Marketing?


Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). One of the most common types of PPC is Google AdWords. People spend twice as much time online as they used to 12 years ago. Your website. Blog posts.

The Future of Marketing: Is The Science of Marketing Taking Over?

B2B Marketing Insider

Mark identified culture as the key differentiator of a successful social business. He also predicted that Facebook search would begin to impact the balance of power that Google has with consumers and over advertisers, as more millennials enter and rise in the workforce. And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+.


Targeting Audiences Not Looking for You; Advertising Options for B2B


They market very specific services; services that aren’t searched for on Google all that much. They wish to use content to generate awareness toward audiences not in the purchase mode yet. What is your value proposition and your points of differentiation? Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. This process is called Outbound Marketing, and covers advertising, trade shows, and direct marketing.

The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed


According to Kim, the future of shopping online is going to be less about stumbling upon something in Google and more about customers actually expressing their preferences for brands. And that boils down to getting people familiar with your brand so that they favor you when it comes time for a purchasing decision. New technologies were being introduced. Things were different.

Why Modern Marketers Fail at Big Data

Sales Prospecting Perspectives

You can find her on Google + ! The brand purchased the first ad after the game and gave away the $1.5 Groupon had gauged success solely on sales; they didn’t take market differentiators into account when expanding. Find her on Google+ or LinkedIn (and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. businesses each day. Duck Dynasty. Esurance. Groupon. Sales soared.

Cable 57

How to Find the Right Co-Marketing Partner


It’s common sense to not go after direct competitors, but there is a gray area where a partner’s products are differentiated enough to where you might want to engage in a co-marketing relationship. The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. image Source: SEMrush. 5) Google the company. Let's get to it.

Get in the Habit of Consistently Creating Content With These 7 Steps

Integrated B2B

Is it a prospect, an existing customer, someone considering a purchase, or a customer who’s left you for a competitor? 2. It would not only add variety, but also differentiate the piece from other posts. We use CoSchedule so our content gets promoted on Twitter, Facebook, LinkedIn, and other sites multiple times. Habits don’t form overnight — especially the good ones.

Brand 25

A Lead Generation Plan Begins With Content Marketing Strategy


What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Based on research from comScore, 85% of businesses use search during the purchasing process.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Our approach to lead generation beings with a message strategy.

A Lead Generation Plan Begins With Content Marketing Strategy


What is your value proposition and your differentiation? How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Based on research from comScore, 85% of businesses use search during the purchasing process.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. Our approach to lead generation beings with a message strategy.

Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It

Hinge Marketing

No trying to talk us into a purchase that would benefit him but not be the right one for us. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. It all started at the Bazaar. It’s an assault on the senses.

Price 50

12 Critical Building Blocks to a Successful Digital Marketing Campaign


To paraphrase Sun Tzu, “Know yourself and your enemy and you shall win 1,000 battles.” In a time where nearly every prospect compares multiple options online before making a purchasing decision, you can’t afford to ignore what your competition is doing with their digital efforts. How does your solution differentiate positively from your direct competitors? What tone do take?

Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America

Puzzle Marketer

think digital is at the tip of the spear when it comes to transforming the end-end customer experience and a pure differentiator that companies need to enact if they want to retain market share and attract new customers. Programmatic buying and Google display network to name a couple are getting increasingly more sophisticated in the B2B space on lead targeting and conversion.

New Research Study: How Professional Services Buyers Check You Out

Hinge Marketing

They have purchased a full range of professional services, from accounting and legal to technology and management consulting. Potential clients are actually slightly more likely to “Google you” (online search) then they are to ask a friend or colleague about you. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Why This Study?

How to Engage Your Audience For Long-Term Success


It’s no longer about interrupting unsuspecting consumers and expecting them to purchase simply because they fall into your target audience and you happened to get in their face. After all, 57% of B2B purchase decisions are made online, before a prospect even interacts with a sales rep. Showing your human side doesn’t detract from your content; it differentiates it. Keep It Up.

5 Common Stages of B2B Lead Nurturing

It's All About Revenue

This is an excellent period to start showing off your credentials, provide list of industry reports and accolades you’ve received, cost comparisons, relevant facts and figures that differentiate you from your competitors. They might need continued education, or their budget might have shrunk, or the people in charge of making the purchase decision might have left the company. Welcome.

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Current example of Google+.  An immediate technology review was warranted because of Google’s brand power.  It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Active discovery is where buyers directly seek a piece of information – as they would in a search on Google.  The exact same thing holds true in this space.

Tools 64

They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight


In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The decision left millions of Google Reader users abuzz with concern. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. You may have content better suited to LinkedIn, Twitter, or another network. 5) ROGETECH. Where would they go?

Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)


For example, your business sells machinery to the government and all three purchasing agents are already customers. Anyone can send a client fruit baskets and thank you notes; what sets your business apart long-term is your ability to demonstrate legitimate thought leadership and differentiate yourself from competitors. The answer is a resounding “yes.” Market Traction.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

good start, but speed and clear differentiation still needed improvement. Once the framework had been established, was accepted into Google News, and the site saw over an 80 percent increase in traffic, a 2,400 percent increase in social shares, and a 287 percent rise in organic search. However, the content space is noisy. So what should marketers do?

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story. But (isn''t there always a but ?). Old School: Smile and Dial for Media Coverage.

Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing

B2B Marketing Insider

As LinkedIn gained popularity during the past five years or so, OPEN Forum decided to embrace and integrate the social channel rather than resisting and competing against it. Cisco’s Senior Director of Media, Julia Mee, explains , “Our customers are thinking about us as just a brand—they are not differentiating it as B2B or B2C.”  Remember your audience is # 1. Blur the sell.

11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference

Haley Marketing

We think about competitors and how we differentiate ourselves having a website that’s easy to navigate easy for a candidate to get to an available job easy for someone to get a hold of you get in contact with you, user experience is everything. Google Analytics. Who that has a site has Google Analytics installed on that site? Want to turn your website into a staffing ATM?

Why Marketers Should Invest in Visual Content Creation


Or maybe your staff does something fun together to unwind -- capture that moment to help differentiate yourself as more than just any old company. It not only helps take some of the content creation burden off of you, but don't forget that there are multiple industries in which prospects won't make a purchase without first consulting user-generated content. Not convinced? Take a look.