Martech’s moment of truth: Why product excellence beats slick sales pitches
Martech
APRIL 10, 2024
The market is saturated with me-too products, copies of copies with little to differentiate them. Think about it: The power to tell compelling stories and the ability to forge relationships are the emotional aspects that differentiate your product. Functional : Fulfilling basic needs (e.g., It should be the lifeblood of martech.
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