Remove differences work

The Point

article thumbnail

4 Ways to Measure ABM Success

The Point

The simple fact is that there is no, one KPI that works for every ABM strategy, company, or even group of accounts. In fact, employing multiple KPIs at different stages of the buying journey is key to maintaining a sustainable pipeline. 4 Ways to Measure #ABM Success Click To Tweet. Opportunities/Pipeline Value/Pipeline Velocity.

article thumbnail

Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

B2B creative works when it generates measurable results and drives business, period. It doesn’t work when it fails to accomplish those same objectives. For most B2B marketers I know, the goal of advertising in whatever form is to drive engagement, leads, and revenue.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Dangerous Allure of World-Class Marketing

The Point

Now, granted, maybe my perspective is colored by the fact that, as a marketing agency, we work mainly with companies who need help. Not all organizations have reaped torrents of revenue through a seamless migration to ABM. Marketers can adopt the same approach. Dream big, certainly.

Class 243
article thumbnail

Exegraphics – What They Are & How They’re Changing B2B Marketing

The Point

I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer? What makes them different from demographics? Each individual exegraphic is composed of different attributes that can determine if a company is a good fit for the products or services you offer.

article thumbnail

MDF Funds & How to Use Them

The Point

Here’s what we believe makes a difference: * Understand the requirements for reimbursement and how you’ll be expected to measure success. Work with your BD representative or agency partner to define clear expectations and KPIs. What content assets or other calls to action (CTAs) have worked best in the past? (Tip:

article thumbnail

Improving Demand Gen Performance with CRO

The Point

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. If there are differences of opinion, test the idea anyway. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists.

Demand 130
article thumbnail

A B2B Email Pre-Flight Checklist

The Point

Does the email still work when you remove a paragraph or two? Does the email work in different email clients? Be sure to test your email in different email clients to make sure that it renders properly and as intended. Are you taking too long to set up the offer? If so, do it. Is the landing page “short and sweet”?

B2B 243