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Steve Nicholls on Social Media as a Crucial Component for Success

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The differences between each one are very wide, which means a range of activities can be done through social media. For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. A very simple application is Skype, through which colleagues living in different countries can form an online conferencing room. Today, a business is no longer sustainable without an effective social media agenda.

#BWENY Session: The Future of Content Curation

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If you have this curation effort done by humans, this is totally different, we all need guidance. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. SR: I think Facebook can get personalized filtering right. Q: What’s the difference between being a Censor of content or a Curator of content? Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? FH: Ed, Why Paper.li?

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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54% of millennials said that they are more likely to rely on and make purchase decisions from information shared via personal contacts in online communities versus 33% more likely to use information from “official&# company sources. The huge difference in commitment level for future social strategy implementation and the view of where executives view their company’s current social strategy could signify perhaps some low-level tipping point in adoption of social across all business sizes. We’ve highlighted many of the key findings of the report below.

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Google Making its Biggest Effort Yet?

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Although Google+, like Facebook, allows you to share personal information, post your status and post pictures and links, Google+ claims to be unique in one major way. They will be able to drag and drop names into different groups, or also known as ‘Circles’, and give their Circles titles, like “family” or “leads group.” So I’m commenting from my armchair. What is it? Not bad.

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

9 Ways Students Can Use Social Media To Boost Their Careers [Mashable Post]

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You may also use social networks for personal reasons, but it’s always with the understanding that you’re a professional. But newer generations of college graduates began their social media experience as a very personal one. Most teens and young adults have used social media to connect directly to friends and share personal experiences casual conversations with their networks.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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We’ll be hashing through what entrepreneurship really means, what a startup really is, and what innovation really makes a difference on society and the economy (what is “making a difference” anyway?). Her personal interests include: riding horses, traveling and meeting new people. I’ll be speaking at SXSW this year, please come say hello! Or Are They?

5 Tips for Selling the Value of Social Media Inside Your Company

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“Twitter is just for posting personal updates that no one cares about. all have different career goals, and these goals influence how they perceive anything new and different in their company. Be aware of key vocabulary used in the department of the person you’re talking to, and incorporate it into your conversation if appropriate. You’re not alone.

Thoughts on Flipboard: Content vs Social

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According to them , “ It’s your personalized social reader.” Wired describes it as “one of a growing category of iPad apps that build you a personal newspaper by grabbing content from your social networks. The difference with Flipboard is that it actually feels like picking up a magazine and flipping through it, but the super simple interface hides some powerful features.”.

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Additionally, if you’re part of a long supply chain, there’s a reliance on long-term relationships, and there’s an understanding that they’re built with the blood, sweat and tears from in-person and phone contact. Each of those usually involved several points of contact, a mix of different methods of outreach (is a fax more personal than an email?), Right? Wrong. Here’s why.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Additionally, if you’re part of a long supply chain, there’s a reliance on long-term relationships, and there’s an understanding that they’re built with the blood, sweat and tears from in-person and phone contact. Each of those usually involved several points of contact, a mix of different methods of outreach (is a fax more personal than an email?), Right? Wrong. Here’s why.

How Much do you have to use Facebook and Twitter to Really be Effective?

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But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. How about a contest that gives a free meal to the person who gets the most votes for a summer drink? Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation. So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda. What then? Do we start tweeting? Facebook? Blogging?

How Much do you have to use Facebook and Twitter to Really be Effective?

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But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. How about a contest that gives a free meal to the person who gets the most votes for a summer drink? Yesterday I found myself in a Twitter discussion with Ari Herzog (@ ariherzog ) that was getting confusing (due to 140-character soundbites…) and, on Ari’s good advice, needed further off-Twitter explanation. So I thought I’d take the opportunity to expand on the discussion. Yadda yadda yadda. What then? Do we start tweeting? Facebook? Blogging?

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

Interview: Content Production with Vanessa Rhinesmith – Part II

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For clients, I always keep in mind that people work differently. There is always a story to tell – it can take the shape of a picture, a success, or a person. This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy. The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below. You can find more about her on her blog. Can you give a couple of examples of continual archiving of content for future use? What’s the “one day” pile? Anything you need to work on?

Interview: Content Production with Vanessa Rhinesmith – Part II

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For clients, I always keep in mind that people work differently. There is always a story to tell – it can take the shape of a picture, a success, or a person. This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy. The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below. You can find more about her on her blog. Can you give a couple of examples of continual archiving of content for future use? What’s the “one day” pile? Anything you need to work on?

5 ways to create a successful Facebook page

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We decided we’d need a lot of different kinds of content, not just news and events. So we created a home page with many different functions. Nowhere else can our alumni message us directly and publicly and receive a candid reply from a real person quickly and openly. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. We did our research. In approaching the Facebook project, we started with the idea that we wanted to create a space for our Lesley alumni only.

5 ways to create a successful Facebook page

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We decided we’d need a lot of different kinds of content, not just news and events. So we created a home page with many different functions. Nowhere else can our alumni message us directly and publicly and receive a candid reply from a real person quickly and openly. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. We did our research. In approaching the Facebook project, we started with the idea that we wanted to create a space for our Lesley alumni only.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. Or let’s back up and take a different path.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. BlueVenn offers several options for defining customer segments, including cross tabs, geographic map overlays, and flow charts that merge and split different groups. but kept the name for itself.

The difference between “free speech” and politicizing your brand

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Undeniably, there’s a blurring between public and personal in the digital world today. Everybody has the right to post whatever they want as long as it is not “hate” or hurting another person. Should an employer have the right to step in on a personal situation like that? By Mark Schaefer. Probably permanently. Were they right to do that? Is that fair?

How to Sell to 4 Different Personality Types

Hubspot

Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. 4 Personality Types (And How to Sell To Them). This post originally appeared on HubSpot's Sales Blog.

The 21 Different Personalities of Brilliant Copywriters

Hubspot

But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. Here we have a favorite personality of the best copywriters: the ability to tell stories. The Child.

What's the Difference Between Teleprospecting and Telemarketing?

Sales Prospecting Perspectives

Some anonymous person is always trying to solicit my money for products I definitely don’t need. Telemarketers use a business-to-consumer selling practice, targeting a single person and following a long list of haphazardly collected names. They are completely different roles except for the fact that both use the telephone. “Please place me on your no-call list.”. No thank you!

Buyer Persona vs. Buyer Personality: What’s the Difference?

B2B Lead Blog

One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who is this written/built for?” ” It is important to define 2-4 personas for your target audience and in today’s world of […]. Lead Segmentation and Scoring Predictive Analytics B2B personas marketing insight Segmentation

Personalization is Different From Customization

ActiveDEMAND

Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? To the average person presented with these two words, it would seem that upon first glance and consideration they mean the same thing. Get Started with ActiveDEMAND today! Try it for free today!

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? These feel more personal to the recipient. Your business is getting traction.

A Special Message for You: The Power of Personalized Marketing

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The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). Personalized Marketing Pays. Tips for Personalizing Your Marketing. Great. Why his? Great.

Using Link Targeting for Improved Inbox Personalization

It's All About Revenue

Currently, the email industry is undergoing another boom with real-time email content - bringing live content and personalization to the inbox. Email marketing has become more contextual and now has the power to personalize messaging as emails open in the inbox. Quicken email conversions with personalized linking to mobile applications. What’s Device Targeting?

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. Where do you draw the line when it comes to sharing personal stories? But how much is too much?

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message? Each organization and internet service provider (ISP) might have different scores for you. 3) Make your emails personal and relevant.

20 blog posts that made a difference — and why

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25 Social Media Influencers Forbes Forgot, and Why – This was another post I was quite nervous about publishing because it was the first (and only) time I launched a direct attack on a person by name. The post 20 blog posts that made a difference — and why appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Still, this had to be said. But why?

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. The really tricky part is that the customer persona could be a different role than the original buyer. At its very basic level, a “persona” is a character.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Can social media personalities “scale?”

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Social media can really benefit your personal brand. In 2005, I started my personal blog. Notice they were inviting people to join in; a year later, they had 479 “cultural ambassadors” from 36 different countries. The dilemma: how do we balance personal connection with the very scalability that makes social media marketing so powerful? So far, so good. KABOOM!

Good Bots vs. Bad Bots: How to Tell the Difference

Hubspot

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. Have you ever received an email from a complete stranger, and wondered how that person got your contact information? Now that you’ve reviewed the different types of bots out there, you might be able to more easily recognize any potentially harmful activity. Is it helpful, or harmful?

How to Make Audience Segmentation Truly Personal

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That can mean a huge difference for your business. So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Personalization means knowing something about a specific individual and usually involves inferring something meaningful about his or her interests in real time. That’s it!

Why (and How) Your Team Should Personalize the Customer Experience

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That’s why personalization, and optimizing the customer experience have become one of the top goals for marketing teams and their executives. As Ascend2 notes in this survey summary report : Personalization is part of the customer experience. They’re two different aspects of the same thing. Personalization is simply another way to enhance the customer experience. Great.