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Steve Nicholls on Social Media as a Crucial Component for Success

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The differences between each one are very wide, which means a range of activities can be done through social media. For example, a Facebook Fan Page is great to nurture a community of customers and keep them updated with product news while Elance is a community of freelancers with all sorts of skills where the ‘right person for the job’ can be found. very simple application is Skype, through which colleagues living in different countries can form an online conferencing room. Today, a business is no longer sustainable without an effective social media agenda.

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#BWENY Session: The Future of Content Curation

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If you have this curation effort done by humans, this is totally different, we all need guidance. FH: What’s the difference between Twitter, Google or Paper.li, etc as curation tools. SR: I think Facebook can get personalized filtering right. EL: I think the idea of narrow topics is going to be a big influencer on how some of these tools play out, micro-topics, and having separate people or entities covering each micro-topic. Q: What’s the difference between being a Censor of content or a Curator of content? The really story was happening in the comments.

78 Percent of Executives Admit That Having a Social Strategy is Critical to Business Success

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54% of millennials said that they are more likely to rely on and make purchase decisions from information shared via personal contacts in online communities versus 33% more likely to use information from “official&# company sources. The huge difference in commitment level for future social strategy implementation and the view of where executives view their company’s current social strategy could signify perhaps some low-level tipping point in adoption of social across all business sizes. We’ve highlighted many of the key findings of the report below.

Google Making its Biggest Effort Yet?

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Although Google+, like Facebook, allows you to  share personal information, post your status and post pictures and links, Google+ claims to be unique in one major way.   The execs at Google are hoping that this feature is intriguing enough to attract users to their flashy new product. On Tuesday, Google launched its latest social networking service called The Google+ Project. What is it?

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B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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We’ll be hashing through what entrepreneurship really means, what a startup really is, and what innovation really makes a difference on society and the economy (what is “making a difference” anyway?). Her personal interests include: riding horses, traveling and meeting new people. I’ll be speaking at SXSW this year, please come say hello! Or Are They?

5 Tips for Selling the Value of Social Media Inside Your Company

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“Twitter is just for posting personal updates that no one cares about. all have different career goals, and these goals influence how they perceive anything new and different in their company.  If a colleague feels that the company’s participation in social media threatens their ability to be successful in their job, they are going to resist it. You’re not alone.

Thoughts on Flipboard: Content vs Social

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According to them , “ It’s your personalized social reader.”  Wired describes it as “one of a growing category of iPad apps that build you a personal newspaper by grabbing content from your social networks. The difference with Flipboard is that it actually feels like picking up a magazine and flipping through it, but the super simple interface hides some powerful features.”.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Additionally, if you’re part of a long supply chain, there’s a reliance on long-term relationships, and there’s an understanding that they’re built with the blood, sweat and tears from in-person and phone contact. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. The company’s decision was based on their desire to suggest (force?) Right? Wrong. Here’s why. Period.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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Additionally, if you’re part of a long supply chain, there’s a reliance on long-term relationships, and there’s an understanding that they’re built with the blood, sweat and tears from in-person and phone contact. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. The company’s decision was based on their desire to suggest (force?) Right? Wrong. Here’s why. Period.

How Much do you have to use Facebook and Twitter to Really be Effective?

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But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. All-in-all, a sophisticated and aggressive social media campaign using Twitter and Facebook requires many more resources than just trying “get your name out there.”  How about a contest that gives a free meal to the person who gets the most votes for a summer drink?  Yadda yadda yadda.  In the above case, we’re talking about a restaurant, and the first assumption I made was that it had nothing in the way of a social media presence to start.  Facebook?

How Much do you have to use Facebook and Twitter to Really be Effective?

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But I do think there are different levels of “success” that can be achieved, using the same tools, with both being worthwhile. All-in-all, a sophisticated and aggressive social media campaign using Twitter and Facebook requires many more resources than just trying “get your name out there.”  How about a contest that gives a free meal to the person who gets the most votes for a summer drink?  Yadda yadda yadda.  In the above case, we’re talking about a restaurant, and the first assumption I made was that it had nothing in the way of a social media presence to start.  Facebook?

Interview: Content Production with Vanessa Rhinesmith – Part II

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For clients, I always keep in mind that people work differently.  It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them.  There is always a story to tell – it can take the shape of a picture, a success, or a person. This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below.  You can find more about her on her blog.

Interview: Content Production with Vanessa Rhinesmith – Part II

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For clients, I always keep in mind that people work differently.  It’s important to identify what type of work flow a client prefers and then create a content production flow that works for them.  There is always a story to tell – it can take the shape of a picture, a success, or a person. This is the second half of our interview with Vanessa Rhinesmith on her experiences with a content production strategy.  The first half of her interview can be found here. Make sure to check out the comment , as we’ve referenced it below.  You can find more about her on her blog.

B2B Marketing Trends for 2016

to answer the question: "What do you expect to B2B marketers to be doing more of or differently in 2016?" Better targeting, retargeting, and website personalization will replace the omnivore approach. meaningfully with different target audiences. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. content.

5 ways to create a successful Facebook page

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We decided we’d need a lot of different kinds of content, not just news and events. So we created a home page with many different functions. Nowhere else can our alumni message us directly and publicly and receive a candid reply from a real person quickly and openly. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. We did our research. In approaching the Facebook project, we started with the idea that we wanted to create a space for our Lesley alumni only.

5 ways to create a successful Facebook page

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We decided we’d need a lot of different kinds of content, not just news and events. So we created a home page with many different functions. Nowhere else can our alumni message us directly and publicly and receive a candid reply from a real person quickly and openly. Anya Woods is the Director of Advancement Communications for Lesley University and has shared her thoughts on a recent Facebook page development project. We did our research. In approaching the Facebook project, we started with the idea that we wanted to create a space for our Lesley alumni only.

#Personalized Mona Lisa #Marketing #Humor #Fail

Customer Experience Matrix

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. Or let’s back up and take a different path.

How to Sell to 4 Different Personality Types

Hubspot

Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. Personality Types (And How to Sell To Them). 1) Assertive. One size does not fit all. Cut to the chase.

The 21 Different Personalities of Brilliant Copywriters

Hubspot

But suddenly I’m a different person. I’m wearing a different hat. have different strengths and skills. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different personality. Here we have a favorite personality of the best copywriters: the ability to tell stories. remember now.

Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context.

Buyer Persona vs. Buyer Personality: What’s the Difference?

B2B Lead Blog

One of the initial steps in setting up any marketing campaign online is to construct the “persona” of the target. Marketing teams, web designers and email campaign staff will all want to know “just who is this written/built for?” ” It is important to define 2-4 personas for your target audience and in today’s world of […]. Lead Segmentation and Scoring Predictive Analytics B2B personas marketing insight Segmentation

What's the Difference Between Teleprospecting and Telemarketing?

Sales Prospecting Perspectives

Some anonymous person is always trying to solicit my money for products I definitely don’t need. Telemarketers use a business-to-consumer selling practice, targeting a single person and following a long list of haphazardly collected names. They are completely different roles except for the fact that both use the telephone. “Please place me on your no-call list.”. Shake Weight?

Personalization is Different From Customization

ActiveDEMAND

Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? To the average person presented with these two words, it would seem that upon first glance and consideration they mean the same thing. Get Started with ActiveDEMAND today! Try it for free today!

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation? These feel more personal to the recipient. Your business is getting traction.

France’s Google is different than ours

Biznology

Aesthetics are different and so are user interface (UI) and user experience (UX) expectations. Our easy expecation for accessibility and response is high and we expect consistency across many different platforms. The post France’s Google is different than ours appeared first on Biznology. In Europe, there is only cash or PIN. The Minitel is another example. Even the 30s.

Email Delivery vs. Deliverability: What's the Difference?

Hubspot

Though the terms are often used interchangeably, they have very different meanings. When it comes to understanding the difference between delivery and deliverability, ask yourself these questions: Can a receiver accept your message? Each organization and internet service provider (ISP) might have different scores for you. Marketers and subscribers often define spam differently.

Why brands need a different kind of content.

Biznology

My exploration of this sub topic started with a Pew Research study on the use and retention of various content forms suited to different platforms vs. their simple share-ability. It becomes memorable when its message becomes part of your personal experience as much as the product. The post Why brands need a different kind of content. That of a Content Annuity. Like this post?

How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

Do you know the difference? Buyer personas encompass all of the differing roles or stakeholders involved in the purchase decision and are usually represented by decision maker, influencer, champion, and gatekeeper roles. The really tricky part is that the customer persona could be a different role than the original buyer. At its very basic level, a “persona” is a character.

Understanding brand personality through projective techniques

The B2B Research Blog

Most brands have a set of human traits associated with them – a brand personality.   In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture. What do the different guests look like?  This teases out the personality of each brand.  How do they each behave? 

5 Ways to Win with Web Personalization

Modern B2B Marketing

Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should  crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

You could, but with a database made up of multiple segments and different types of customers (some very new to your product or service and some long-standing customers), sending the same communication to all of these folks would not be effective. Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in.

How to Make Audience Segmentation Truly Personal

Act-On

That can mean a huge difference for your business. So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Personalization means knowing something about a specific individual and usually involves inferring something meaningful about his or her interests in real time. That’s it!

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This means that solution statements sound pretty much alike, even when the actual products are different. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. Emails can be personalized using scripts written in Sailthru’s own Zephyr language.

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A Special Message for You: The Power of Personalized Marketing

grow - Practical Marketing Solutions

The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). Personalized Marketing Pays. Tips for Personalizing Your Marketing. Great. Why his? Great.

What Does Personalization Mean in Marketing?

CMO Essentials

We’ve been hearing about  marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. But what exactly does “marketing personalization” mean? That is, unless a person visited within the past 30 days, you may not know that they were returning at all.

Is There a Perfect Personality Trait for Inside Sales Reps?

Sales Prospecting Perspectives

Point is, there isn’t a singular personality - introverted or extroverted - that has consistently produced results in B2B inside sales over the years. Both types of people have their own strengths and faults, as each individual is inherently different. There''s something to be said for managing different personalities; it makes the workplace more exciting.

How to think differently about B2B Content: Interview with Florence Quinn

Sales Engine

Stories that get prospect engagement Serving up interesting content told in a fresh, new way that enhances and highlights the brand is how Quinn suggests that companies get the engagements that they desire. “We’re all people, and even if you’re B2B you’re still a person,” she says. And what a difference would that be?” They’re all becoming media that we’re interested in.”. Quinn asks.