Crimson Marketing

MARCH 12, 2015

Cart Smarts: Craig demonstrates examples of how technology is allowing retailers to develop incredibly accurate marketing intelligence on store traffic patterns, buyer behavior such as “how many times a pair of jeans were tried on” and even what items are in a particular shopper’s cart at any given time.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

JUNE 30, 2014

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Here are three steps to follow: Identify the marketing analytics approaches that work for you. . Integrate capabilities to generate marketing insights. .

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

MAY 13, 2015

Companies need to focus on developing governance structures to guide the evaluation, selection, and management of marketing technology. And it’s about allowing curiosity and ideas to emerge from anywhere in the organization, not just from leadership or a particular working group. How to build a marketing tech culture.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

OCTOBER 5, 2015

Imperfect innovation: Advocating a “software model to marketing,” Daina shuns the idea of taking months to research and develop a big idea, favoring instead the use of martech “to test it and evolve it and continually monitor it.”.

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

OCTOBER 27, 2014

In this post, we’ll explore a few of these benefits, along with the seven essential components to becoming or developing a Visible Expert. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. Develop a Strategy for your Visible Expert Brand. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

APRIL 23, 2015

Buyer personas are a tool to help guide business and marketing strategy: “What I have seen work for B2B marketers is treating personas as a very practical, tactical guide to help inform decisions in content marketing, demand generation, sales strategy, and more. ” – Katie Martell, Co-Founder and CMO of Cintell.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

OCTOBER 29, 2014

Later, he discusses the benefits of working with content distribution hubs to optimize distribution according to your goals. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

SEPTEMBER 15, 2015

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology runs on predictive analytics based on big data to give marketers a complete view of the marketing solutions that are actually working. They develop econometric models by looking at the distribution of the whole advertising budget.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

DECEMBER 12, 2014

Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. Marketers can also send out campaigns on the same day they were developed. The short answer is: no.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

NOVEMBER 18, 2013

Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” What works for one company, product offering, etc may not work for another. “The only way to understand what’s working and what isn’t is to track and analyze key metrics.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

SEPTEMBER 24, 2014

Having a digital media strategy that includes connecting back to them on Facebook enables the existing relationship to develop and endure. He works with companies around the world to help them define and execute their strategies on Facebook. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

JULY 23, 2015

To develop that relationship, Marketing needs a process in place to score leads. By working with the inside sales team, Marketing can further qualify leads. Sales and Marketing coordinate more and work better together to realize real business growth. We like to think of it as “introducing an opportunity to Sales.”

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JUNE 26, 2014

Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JUNE 23, 2014

Highlights include: A ‘RAD’ Marketing Model: Kay introduces Xerox’s “Retain, Acquire, Develop” corporate marketing strategy, explains what a data mart is and notes the 7 tools used to customize technology marketing for different prospect profiles. .

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

APRIL 29, 2015

Meet with in-house creatives to develop or seek ways that the technology in question can be used to achieve objectives. “Have you properly tested the technology to work [under all potential user] circumstances? “Don’t just jump in the pool because others do. ” Will this be difficult to implement?

Brand Identity 100

Brand Identity Branding Work Management Marketing Management 100

Crimson Marketing

MAY 18, 2015

Content marketing takes work. In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. The post You Can’t Buy Thought Leadership: How Smart Content Marketing Works appeared first on. Originally published on Social Media B2B. Image: Courtesy of Science of Us/NY Magazine.

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

DECEMBER 3, 2013

To establish a strong relationship with your channel partners you need to not only provide them with good products/services to sell, but be easy to work with. You also want “the ability to track the effectiveness of [your] partners’ marketing efforts, especially if [you] devoted marketing development funds (MDF) to those efforts.”

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

JANUARY 27, 2015

Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years. He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

JUNE 7, 2013

By working closely with the sales team, you can help them determine which of these is the best solution. To perform high-level product marketing, you need to work on demand generation; you need to reach people with the greatest need for your product. No more sifting through low quality leads! Is demand generation what you need?

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

JUNE 1, 2015

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Sales teams tend to be open to working with the demand gen team. Secret #3 – Educate the Sales Team.

Demand Generation 100

Demand Generation Demand Generation Marketing Qualified Leads 100

Crimson Marketing

JUNE 26, 2015

Developing a documented target marketing strategy for content is key to ensuring you stay timely and relevant in front of your buyers. ” Here’s what you need to do to start developing a B2B content map: Define your buyer stages. “Think about how people buy from you and the stages they go through. .

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

OCTOBER 27, 2015

You have the three key parties coming together and working off…the same sheet.”. Ann Sung Ruckstuhl, CMO at SOASTA, has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 25, 2013

Due to a failure, the interviewee worked an entire weekend when he was supposed to go on a fishing trip. Through in-depth interviews, you gain much deeper insights into the issues that are NOT thought of when you develop your questionnaire, but are only found through true dialog with your market. or “What would happen if …”.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100