KoMarketing Associates

FEBRUARY 5, 2019

It’s important to know which keywords are showing the Knowledge Card feature, as you are not likely to rank in the top position. Three most recent tweets are displayed with the option to “View on Twitter” SEO Consideration. Then, use these insights to guide your content development efforts. Local Pack.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

AUGUST 21, 2018

SEMrush Position Tracking. You will likely see main website landing pages appearing for the majority of your core terms, such as the homepage and products or services. What is the format of the content on top pages (lists, definitions, general product information)? Where is the keyword located on the page?

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

SEPTEMBER 22, 2021

From the Sagefrog Report: The top three areas of marketing spend this year have been website development (51%), digital marketing (44%), and content marketing (33%). Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance! 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 7, 2017

Twitter, Instagram). “I But what our social commerce survey makes clear is that, across platforms, brands should develop social strategies that incentivize sharing content, because that’s what gets the most traction with consumers — seeing content shared by their peers and family members.”. Do you see this changing in 2017?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

KoMarketing Associates

DECEMBER 8, 2015

For the proposing new tactics and ideas, it is critical to have resources on hand in the investigative process and to provide support in development. Four times as many online consumers would rather watch a video about a product than read about it. channel or product-focused), according to a study from the Leapfrog Marketing Institute.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JULY 18, 2017

The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. How To Blend B2B SEO Into On-Site Content Development. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

JANUARY 27, 2014

Developing new content can be difficult and time consuming, and curation offers a way to share information, connect with others in the industry, and produce fresh content in a much less time consuming way. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

APRIL 16, 2015

Needless to say, Google continues to launch new functionality and change product offerings. Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. One of the most important things in marketing is to have a defined targeted audience for your product. Identify Your Core Audience.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

DECEMBER 1, 2015

More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase. Additionally, four times as many online users would rather learn about products via video instead of text. Developing a Voice in a Community. Integrating Video into Our Work.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

AUGUST 23, 2016

SAP is writing a story on social to build emotional connections and positive associations with the brand. While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

NOVEMBER 15, 2016

A Firebrand Group study recently discovered that about 85 percent of marketers have seen positive ROI from their video efforts. More than half of these organizations use CTAs to direct online users to their products or services. Drop a comment below or connect with me on Twitter to get a conversation started! .

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

SEPTEMBER 9, 2014

For example, a company Twitter feed can tell you if they are launching new products, writing blog posts, releasing a whitepaper, engaging with customers, and more. Connect with me ahead of time on Twitter or Google+. LinkedIn is also a good place for competitive intelligence. Interested in some deeper data?

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

AUGUST 19, 2013

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Mary Flaherty (RainToday.com) - Marketer, editor, content developer, case writer, researcher. Add Paul: https://plus.google.com/102020971187267438341. . Add Joe: https://plus.google.com/+JoePulizzi. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 10, 2021

To be effective, brands must develop a data-backed strategy, create an appropriate budget, and measure their success. That’s because most of their user base is highly educated and holds positions of power in the business world. Twitter: 1 and 5 Tweets a day. More than 3.6 Hubspot recommends : Instagram: 3-7 times per week.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

OCTOBER 28, 2020

And, according to 2020 research from Edelman , “companies with the best ability to produce timely, thought-provoking thought leadership content are much more adept than their competitors at capturing their customers’ attention and turning that attention into positive results.”. Common forms of thought leadership content include: eBooks.

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

KoMarketing Associates

APRIL 17, 2018

Educate and Inform Site Visitors : Your B2B website is likely filled with case studies, white papers, product/service pages, blog posts, and more, all designed to drive conversions or nurture existing leads. With these positive results, they bought in. The Benefits of Glossary Pages. For this reason….

Marketing Websites 189

Marketing Websites Top of Funnel B2B Thought Leadership B2B 189

KoMarketing Associates

JULY 28, 2020

With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals. This is where you would provide an overview of exactly why you need a dedicated content marketing strategy and how it could positively impact the business as a whole.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

KoMarketing Associates

MAY 1, 2018

Measuring the success of a B2B social media strategy requires a combination of performance benchmarks, from lead generation all the way down to productivity metrics, which help assess campaign effectiveness. Examples include quote / demo requests, product evaluation requests, and certainly specific sales inquiries or requests for proposal.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

KoMarketing Associates

MAY 16, 2017

When developing content, think about the ways you can answer the audience’s questions and provide them with the information they need to become more aware of your service before committing to a purchase. Think about ways you can creatively drive the traffic you’re generating from informative blog posts to product or contact pages.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

JANUARY 25, 2018

B2C (business-to-consumer) is the practice of selling products or services to consumers directly. Businesses need a way of showcasing products or services on a website, recording customer data, and checking out and accepting payments. B2B (business-to-business) is the practice of selling products or services to other businesses.

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

KoMarketing Associates

OCTOBER 30, 2018

Content that never had a chance at seeing a positive ROI. This is good, but there is still a lot of content out there that doesn’t generate positive ROI. While it might be hard to develop a strategy, the rewards are there. Marketing automation will make content marketing – and content marketers – more productive.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

MARCH 17, 2016

In fact, about 58 percent of B2B survey respondents plan to increase their efforts in selling products and services based on value to specific target audiences this year. Once you have their trust and loyalty, then you can start thinking about ways to sell your products or services. Email Needs to be Fine-Tuned.

Enterprise Management 60

Enterprise Management Work Management Marketing Budget Marketing Management 60