Paul Gillin

APRIL 13, 2012

million so it can develop yet another secret metric that purports to measure online influence. Unmetric doesn’t offer a whole lotta help. A Chicago company called Unmetric has just raised $3.2 Unmetric monitors brands, not people, but it has the same shortcomings as Klout, PeerIndex and the others: Its methodology is a mystery.

Advertising Benchmark 50

Advertising Benchmark Opinions Social Media Twitter 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JULY 13, 2010

Andy is trying to use Supergenius to demonstrate the power of word-of-mouth in support of a very worthy cause: fresh drinking water for the developing world. Equally important, I hope you will tell your friends and help prove that grassroots organization using the tools of social media really can make a difference. Watch the video.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Also critical was involving users in the development of the dashboard. Critical Success Factors.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Capacity to Destroy. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JUNE 29, 2011

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 27, 2010

It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 9, 2011

For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology. Rapid communication helped Texas Health become one of the first hospital networks to identify the outbreak of the virus and move to protect members.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Websites are developed by people who work at the company and who are very knowledgeable about the business. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. Apple opened the iPhone to developers only three years ago, and already more than a half-million apps have been delivered.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 11, 2012

I’m looking for something oriented toward professional developers that has recommendations for the major PaaS and/or IaaS solutions.” Success in social channels is all about helping other people. post the question as a headline and the second sentence in the “Add more details” section. Think of the Benefit to Your Audience.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

AUGUST 29, 2012

Members reported that children were developing blisters within hours of being diapered with Dry Max. The company invited media to Baby Care Headquarters in Cincinnati to meet with developers and product managers. The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. Vindication and Lessons.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

MAY 10, 2010

Maybe it will help you. It’s possible that the creeps who developed it have hidden code somewhere to resurrect it at a later point, so I will post an update few days from now. This virus is characterized by the insertion of a long string of seemingly random characters at the beginning of PHP files like the one depicted below.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Last October, the company announced a major overhaul of its product line and its approach to software development.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 13, 2011

They help you publicize to a local community. This enables registrants to follow you to learn about developments in the program and it also creates a channel for post-event follow-up.are. EventBrite is a great service, but I recommend against using it as your event landing page. Large events.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. ” Dr. Burns was able to apply the lessons he learned to helping physicians in Guatemala City save a girl there who suffered from a similar condition.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

OCTOBER 31, 2011

Development is very uneven. So the government does more to help people while they’re training for jobs, but the jobs are provided by the private sector. Levy : Everything we see here is colored by the recession, but this recession doesn’t have much to do with computers, it has to do with housing bubbles.

Enterprise Management 50

Enterprise Management Training Work Management Education 50