Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. Share this on LinkedIn. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Blog this on Blogger.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

JUNE 23, 2011

I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases.

Tips 100

Tips Digg Ethics Content 100

Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on LinkedIn.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter became (and still is) the headline news of the modern age. It’s a collection of observations and links to other observations.

Twitter 167

Twitter Digg RSS Television marketing 167

Writing on the Web

NOVEMBER 18, 2010

The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Format with clean, non-cluttered, focused designs. Share this on LinkedIn. Print magazines are alive and well, but they’re in transition. Emotional Engagement.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. 11 email design best practices by iMedia Connection. How has email marketing changed in the last few years? Share this on del.icio.us. Post this on Diigo. Tweet This!

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Buzz Marketing for Technology

MAY 4, 2010

But what Jason sees is a device with a vertical orientation like the print magazine, a much more elegant design than the Kindle, and most importantly with the interactivity of the web. Share this on Linkedin. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Tweet This!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Webbiquity

JULY 25, 2011

Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Make sure your website is search optimized by following established SEO design principles (and avoiding common SEO mistakes ). From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. Share this on Bebo. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. &#.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

JANUARY 3, 2011

Have the right domain name : You may love to write about web design, but if your domain name is something like Katlovesdogs.com, then nobody will ever associate your website or blog with design. Share this on LinkedIn. If you’re one of those individuals, you can change that by following one or more of these easy tips.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

MARCH 14, 2011

It’s not designed to show your personality, really. Share this on LinkedIn. What do viewers need to do to take action now? A video commercial is a little different from a video clip you shoot of yourself working and speaking casually to viewers. Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Webbiquity

JANUARY 25, 2010

Well-designed landing pages + email newsletters/marketing + calls to action = conversion. For those new to social media, Rick recommended staring by signing up on Facebook, Twitter and LinkedIn, then working these online venues like a “cocktail party.&# Publications (online and offline) have traditionally sold advertising space.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on LinkedIn. Doesn’t seem natural.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

AUGUST 3, 2010

Suzanne Bird-Harris of Websites in WordPress did the graphic design for the header. Share this on LinkedIn. I’m talking about the new header and colors… Since switching to a WordPress a couple months ago, I decided to give this blog a face-lift while I was at it. Subscribe to the comments for this post? Post on Google Buzz.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

NOVEMBER 1, 2010

I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Share this on LinkedIn. This is good for days when I’m brain dead and likely to forget something important. But it’s also a good chart for anyone working with a V.A.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

DECEMBER 14, 2010

They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Share this on LinkedIn. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Convince & Convert

MARCH 4, 2016

Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. For industry-specific content, LinkedIn Pulse is also worth checking out. Style First.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Writing on the Web

OCTOBER 19, 2010

So each time you write content designed to get readers to take action, verify each of these 3 key elements are embedded in your content: Does your content grab people’s attention? Share this on LinkedIn. Does it cause an emotional reaction? Will it be remembered? Blog this on Blogger. Subscribe to the comments for this post?

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

JULY 12, 2010

Designed to persuade a defined group of readers. Not sure how to format and design. It is designed to request an action, only one action, and that’s it. Share this on LinkedIn. Sooner or later, you need to ask your readers to actually do something. You need a landing page to do that. To take one specific action.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Writing on the Web

JUNE 23, 2010

P.S. Although this call and interview with Suzanne will introduce you to her product, it is by no means a sales call designed to sell more of her products. Share this on LinkedIn. This easy to install wizard will save you time, money and energy. We’re going to show you how on the call. Add this link to Box.net.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

JUNE 16, 2010

I stopped using Dreamweaver software for my websites over two years ago, and started afresh using a custom-designed Wordpress platform. Share this on LinkedIn. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

NOVEMBER 11, 2010

How can brands, which are designed to make an instant visual and emotional impact, take advantage of emotions and narrative to connect with consumers emotionally? Share this on LinkedIn. Emotion and narrative … Remember these two crucial keys to content marketing. I’m going to take a broader view and relate narrative to branding.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

SEPTEMBER 23, 2010

Download it now, it’s well thought out and well-designed by Doug Kessler and the clever guys at Velocity. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. Share this on LinkedIn. This means that you avoid language that sounds impressive. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Share this on LinkedIn. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JANUARY 5, 2011

A monthly newsletter from a service provider isn’t designed to sell something directly, but to build trust and confidence in the professional. Share this on LinkedIn. You can ask them to respond in many ways: download a free report, take a survey, vote in a poll, leave a comment, etc. Blog this on Blogger. Share this on Facebook.

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. A lot, apparently. What’s in it for them?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

APRIL 18, 2011

This is what content marketing is designed to do. Share this on LinkedIn. Sign up or register for an event. Fill out your contact form so you can call them. This is what makes web pages, e-newsletters and blogs effective. It’s how it works to produce results. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Webbiquity

JUNE 23, 2010

Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Share this on LinkedIn.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JULY 27, 2010

Design : Clearly identified tag line to explain who the blog is for, what the benefits are from reading it, and who the author is. Design : No author photo (or worse, no name!). Then he goes over to LinkedIn , where he is a member of 15 specialty groups in his industry. Share this on LinkedIn. With a few clicks, Ping.fm

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

APRIL 4, 2011

Advances in graphic design and technology leave no excuse for not having vibrant, captivating content. A #chat is a series of tweets on a particular topic that occur at a designated time. Share this on LinkedIn. It’s time for companies to turn to 2.0 technologies to reach the 2.0 Blog this on Blogger. Email this via Gmail.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JULY 13, 2010

Your look and feel, your branding, your page design and formatting create trust. Share this on LinkedIn. Be friendly, conversational, build relationships with readers. Educate, entertain, engage, enrich the lives of your readers in any way you can. Get clients: How do you convert readers to clients? Add this link to Box.net.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 28, 2010

An attractive, compelling page published on the Internet that is optimized for search engines and designed to persuade a defined group of readers to take one specific action. Share this on LinkedIn. Here are a few notes we discussed during the interview webcast… What is a “sales page:&#. Add this link to Box.net.

Template 100

Template Ning Webcast Digg 100

Webbiquity

DECEMBER 1, 2010

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

AUGUST 5, 2010

On LinkedIn, you want to be all about business. Each profile should be designed to show a different facet of you and your expertise.&#. Share this on LinkedIn. On Facebook, show a little of your personality – the carbon-based life form behind the blog. On Twitter, shine the spotlight on your blog. Share this on Bebo.

Business Blogging 100

Business Blogging Tips PageRank Business 100