Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? As you notice trends in what's working and what's not, tweak your strategy, observe, and keep experimenting.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Robin Dimond , CEO and founder at Fifth & Cor, touts great Pinterest successes from the male demographic, including with an automotive client. Research keyword trends and topics. As a Pinterest advertiser, you can sponsor trend packages on specific boards.

Paid Content 119

Paid Content Search Marketing Promotion Advertising Agencies 119

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. And don’t forget about social listening.

Social Media 96

Social Media Features Media Curation 96

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 75

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 75

Sprout Social

OCTOBER 16, 2023

Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist. By monitoring social, brands can unlock insights to support the business and take the right course of action to connect with their target demographic.

Brand Identity 108

Brand Identity Branding Marketing AI Social Media 108

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons!

Social Media 204

Social Media Promotion Creativity Media 204

Navigate the Channel

JANUARY 17, 2024

Snapchat could have become a passing trend, but instead, it’s proven to be an increasingly popular platform for sharing fun, entertaining, innovative, and engaging visual content for individuals and companies. That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. This is largely due to its viral capabilities and the visibility it offers. Below are some of the most common reasons businesses are now considering TikTok: Facebook is on the Decline.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. If your brand awareness is high in a certain demographic but low in another, you’ve found a potential growth area. Are you the go-to choice or do you need to do more to climb the ranks?

Brand Identity 102

Brand Identity Branding Aggregators Marketing Analytics Tools 102

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Trending videos. Seeing exact followers on TikTok and in-depth information about their demographics is always helpful to ensure your content is resonating with your target audience.

Analytics 129

Analytics Viral Marketing Work Management Demographics 129

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. While TikTok doesn’t nearly have the reach of social media giants like Facebook and Instagram , it is rapidly distinguishing itself with it 689 million monthly active users.

Stats 137

Stats Planning Paid Search Agency User-Generated Content 137

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? Demographics.

Stats 101

Stats Viral Marketing Startups Transparency 101

Oktopost

SEPTEMBER 13, 2022

Stay up-to-date on industry trends: Social media is a great way to stay abreast of the latest industry news and trends. Doesn’t take long to create a tweet that can go viral. The majority of TikTok users are Gen Z, making it a great platform to reach out to this demographic. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

JULY 12, 2022

Create a viral video. If you want to get verified on TikTok, it helps to go viral. Going viral on TikTok means creating a video that shows up on many users’ “For You” page, generating hundreds of thousands of likes and views. There’s no specific method for going viral.

Tips 95

Tips Viral Marketing Social Media Guidelines 95

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users. 90 million US users. Key Stats: Over 2.1

Social Media 111

Social Media Stats Ideal Customer Profiles Media 111

Circle Studio

MAY 26, 2022

Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook. Post Your Take on a Trend.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups. Target Audience.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

seo.co

OCTOBER 4, 2022

The best way to use TikTok as a marketing tool is by setting up a business account and connecting your other social media accounts (such as Facebook, Instagram) so you can share posts across platforms. Depending on your target audience and goals, you may be better off using Facebook or Instagram.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Public Relations 102

Public Relations Stats Work Management PR 102

Digilant

AUGUST 18, 2022

According to Hootsuite, the average organic Facebook page post nets a subpar 0.07% engagement rate and reaches only 5.5% To better understand the behavioral, social, demographic, and occupational statistics of your audience, start by conducting a deep dive into your organic post followers. of followers.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. One way to figure out what people are interested in is to study trending topics via Google Trends. Find Communities for Your Target Demographics. Submit to Content Aggregators.

Paid Content 117

Paid Content Traffic RSS Blogger 117

FunnelEnvy

DECEMBER 11, 2023

For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Here’s some info to consider to determine which platform aligns best with your B2B marketing goals: TikTok: Known for its virality and creative content, TikTok is ideal for reaching a younger demographic.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. Discover Trends of What People Like. Look at Demographics.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Martech Advisor

DECEMBER 12, 2019

Over the last decade, D2C marketing strategies have gained fresh momentum, as brands have leveraged social media, viral content, and SEO for great results. Given this promising trend, it’s imperative that brands young and established brush up on D2C marketing strategies to strengthen their relationships with customers.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags.

Social Media 100

Social Media Social Marketing Media Business 100

Optinmonster

DECEMBER 28, 2023

Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). You can do that organically by making your content go viral or by paying for social media ads.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Observe trends and often share, participate in and consume viral content. Millennials are likely to connect with businesses on Facebook (70%), Instagram (64%) and Twitter (33%).

Social Media 134

Social Media Generation Media Lead Ranking 134

Content Standard

NOVEMBER 5, 2014

Competing social networks are proving a more formidable threat to Facebook, but where social media is concerned, Facebook content strategy remains the primary consideration for brands. Meanwhile, engagement on Facebook is growing even as overall reach declines, according to separate research from Salesforce and Edison Research.

Facebook 40

Facebook Marketing & Strategy Click Rate Social Networks 40

Hubspot

JUNE 11, 2020

Although you should take this result with a grain of salt, the data above, combined with mounting research that shows how live video is growing, signifies that this format might be more than just a trend. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Additionally, emerging platforms like Twitch.tv

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Content Standard

DECEMBER 29, 2015

For a long time now, marketers have relegated social media to its own, isolated corner of marketing, where success is measured in viral strength, length of conversations, and the sincerest hope of influencer attention. Perhaps there is a difference in the audience demographics of mobile versus desktop users that accounts for search behavior.

Paid Search Agency 40

Paid Search Agency Facebook SEO Effectiveness 40

Valasys

APRIL 4, 2023

Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. Facebook alone generates over 2.5 Demographics, location, number of visits, engagement, reach, interaction, shares, and every other parameter you can use to understand your audience on social media better.

Social Media 52

Social Media Media Curation Demographics 52

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? Social media can bring joy. Start your free Sprout trial. Scams are prevalent.

Social Media 139

Social Media Media Privacy Transparency 139

Stevens & Tate

FEBRUARY 1, 2021

New technologies and trends are emerging rapidly and existing platforms continue to evolve, providing more ways to spend your advertising budget. From ads within games and videos to full-screen interstitials that play while content is loading, mobile has becoming increasingly popular among all demographics.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69