Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent.

Trends 102

Trends B2B Thought Leadership B2B Thought Leadership 102

Stevens & Tate

SEPTEMBER 20, 2023

It often involves paid placements or ads designed to reach a specific target demographic. Current Trends in Digital Advertising and Marketing If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. This requires an understanding of the B2B ecommerce trends that are changing the industry. Artificial Intelligence.

Marketing AI 204

Marketing AI Enterprise Management eCommerce Work Management 204

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? Agile is a key online advertising trend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

SmartBug Media

JANUARY 31, 2023

It’s difficult to predict with certainty what the trending e-commerce strategies will be in 2023 as the e-commerce industry is constantly evolving and new technologies and trends continue to emerge. Based on current trends and industry expert predictions, here are 16 e-commerce trends in 2023: 1.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. Which is why it’s crucial to track your trends for more insight. Facebook Ads. You may think you don’t have a season. Google Ads.

Trends 78

Trends Optimization Planning Paid Search Agency 78

illumin

OCTOBER 25, 2023

As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Digital trends can also be a great way to reach personas with niche interests, connecting with those audience members in a relatable way that builds trust and connection.

Social Media 52

Social Media Trends Media Demographics 52

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why BuzzSumo? Why YouTube Ads? Why TikTok Ads?

Paid Content 225

Paid Content Distribution Cost Per Thousand Budget Programs 225

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! When we refer to social selling, we do not, however, imply bombarding users of LinkedIn or Facebook with messages about your product or links to Calendly urging them to schedule a demo. The lowest ranking was given to Facebook, with 37% of B2B marketers claiming that it is useless.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Sprout Social

SEPTEMBER 23, 2021

This is yet another trend that was born without the help of any designer or magazine. How social influences fashion trends. 3 social-first fashion trends that made waves in 2021. To better understand this phenomenon, here’s a quick rundown of three trends that started online rather than the runway. Here’s why.

Forecasting 123

Forecasting Social Media Trends Media 123

Bannerflow

DECEMBER 7, 2020

In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media. What 2021 social media advertising trends will we be discussing? Creative automation of ad production. The growth of story formats.

Social Media 98

Social Media Advertisements Advertising Trends 98

ClearVoice

APRIL 7, 2020

If you continue to focus your marketing on demographics, you are likely missing a huge opportunity to get below the surface and have a more solid understanding of how your audience really thinks and why they think that way. Even if your past targeting efforts only focused on demographics, you have some data to start with.

Demographics 59

Demographics Differentiation Statistics Positioning 59

Marketing Insider Group

AUGUST 11, 2023

Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 174

Social Networks Business Work Management Social Media 174

Convince & Convert

APRIL 16, 2015

Facebook video is taking over. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Just take the marriage equality Facebook photo or the KONY 2012 video, for example.

Facebook 167

Facebook Video Marketing Tips Youtube 167

Webbiquity

SEPTEMBER 28, 2022

Five Trending Personalization Strategies to Skyrocket Your Email Results. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics. 6X higher transactional rates.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male. Facebook, specifically, has a silent auto-play feature.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

APRIL 19, 2024

Leverage customized audience segmentation Customized audience segmentation is the process of dividing a market into distinct groups based on specific demographic criteria. Cultural shifts , such as changes in demographics or societal norms, can alter consumer preferences within a local community. Economic conditions are crucial.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. When you examine your audience, you’ll likely find a similar passion that unites your consumers regardless of individual, demographic differences.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. They’re all on Facebook, they’re all on LinkedIn.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? As you notice trends in what's working and what's not, tweak your strategy, observe, and keep experimenting.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 112

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 112

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 99

Facebook Marketing & Strategy Social Networks Best Practices 99

Stevens & Tate

FEBRUARY 12, 2020

Which means that you need to keep up with all the latest social media trends. With that in mind, the following are six social media trends in 2020 worth implementing yourself: 1. On top of that, YouTube currently boasts the second most active users behind only Facebook. However, social media is constantly evolving.

Social Media 69

Social Media Trends Media Inbound Marketing 69

Sprout Social

AUGUST 1, 2019

Of all the social networks, Facebook arguably gives you the most amount of data to work with. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence. Our easy-to-use Facebook reports contain a wealth of information and will help you shape your social media presence.

Facebook 78

Facebook Impressions Advertising Benchmark Ideal Customer Profiles 78

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Ultimately, Facebook's purpose is to connect people with their friends and family. Twitter vs Facebook Users. Twitter vs Facebook Demographics.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Stevens & Tate

MARCH 2, 2020

Being informed about current and recent marketing trends, is an excellent tool for advertisers to have. We’re aware that keeping up with these trends can often be difficult. Top 10 Marketing Trends to Watch for in 2020. Facebook Introduces 3 New Ad Reporting Tools. 6 Social Media Trends To Follow in 2020.

Trends 59

Trends Planning Paid Search Agency ROAS 59

Contently

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. It helps that consumers strongly prefer live video, too.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward. Educate your wider team Industry demographics won’t shift overnight.

Social Media 119

Social Media Paid Search Agency Media Advertising Agencies 119

Adobe Experience Cloud Blog

JULY 13, 2018

Here are five trends and how to take advantage of them to move to the front of the pack: 1. To adopt this strategy: Identify your target customers’ demographics and tailor your content and website experiences accordingly. Facebook also uses machine learning to power its Website Conversion engine. Personalized User Experiences.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113