Unbounce

FEBRUARY 25, 2020

It’s the kind of mega-growth story anyone starting a software-as-a-service (SaaS) company dreams about. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. They knew if they could demo the product, people typically started trials of the software at a high rate.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. YouTube has more than 2.5 It’s no secret that video has taken over the world of digital marketing. But how powerful is it really , you ask? Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Instead of merely talking about your product or service, show its features and benefits in action.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Brandwatch Marketing

JANUARY 4, 2019

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. YouTube history statistics. YouTube user statistics.

Youtube 104

Youtube Statistics Cable Stats 104

Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

SEPTEMBER 25, 2015

This week we’re going to talk about product demo videos – how to create one that’s engaging, informative, and drives conversions! First off, I want to take a minute and discuss the difference between an explainer video, and a demo video. They don’t have to have any real imagery of your product or service to be valuable.

Top of Funnel 109

Top of Funnel Video Marketing Effectiveness Youtube 109

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. In fact, 72% of people would rather use video to learn about a product or service. Product Demo Video Examples. Zendesk Sunshine.

Impressions 78

Impressions Product Video Marketing Work Management 78

Webbiquity

AUGUST 4, 2020

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. There are several different types of video content that B2B companies will use this year to drive better results: Product demos : Demo videos are an effective way to showcase the features and benefits of products.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Booking a demo. Reach YouTube viewers . The most common campaign goals are: . Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JUNE 14, 2021

94% believe video helps consumers better understand their product or service. . Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. YouTube is also an excellent channel for building brand awareness. Source: Wyzowl. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Vidyard

MAY 21, 2021

These can include things like customer testimonial videos, along with in-depth product demos. Think demo requests, links to pricing information, or CTAs that allow them to book a meeting with an expert on your team. Use this moment to get them to sign up for a custom demo of your product, just for them. What can this be?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Are your videos appearing on your website as well as on YouTube? Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Adobe Experience Cloud Blog

DECEMBER 29, 2015

” Sales demos are like shows, with salespeople as the main cast. And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. You can use this same principle in your demos to great effect. Are you mastering the sales demo?

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

BenchmarkONE

NOVEMBER 10, 2022

The one you choose for your brand will depend on several factors, including your audience, your goal, and your product or service. The goal of this email funnel is to get a customer to purchase another product or service. . Lots of marketers turn to social media and Youtube. Live Demo Funnel. The cross-sell funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications. The platform also offers group or private chat, plus attendee analytics. Pricing: contact vendor. Pricing: $29/$99/$249 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) For example, you can upsell current customers by educating them on additional ways they can use your product or service. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Additionally, prospects who watch product demos are 1.81

Top of Funnel 149

Top of Funnel Video Marketing Generation Marketing Qualified Leads 149

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. Social media customer service training deck The latest Sprout Social Index™ found that 36% of marketing and customer service teams plan to share social customer care responsibilities in 2024. Download the template 6. Download the template 11.

Social Media 53

Social Media Template Work Management Marketing Management 53

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. You want to optimize your website to attract, filter, and convert people with genuine interest and need for your product or service.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Demo Video. Video repositories like YouTube. What’s causing this trend?

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Salesforce Marketing Cloud

OCTOBER 10, 2023

Imagine this scenario without a sales cycle in place: A rep reaches out to an interesting prospect on LinkedIn and sends a link to a demo, technical product information, and a full pricing grid. Presentation and demo You’ve uncovered a bounty of pain points and needs that align seamlessly with your solution. What’s the ROI?”

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Watching on-demand software demos. Filling out a demo form. Measure Engagement to Assess Thought Leadership & Buyer Intent. We all know that engagement is good. Every boss for the last ten years has asked me that question.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. Using the same platform that you use for your marketing, sales, or service tool is a great idea because everything is all in one place. Video can also be used for customer service. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Rain: The Growth Agency

JUNE 10, 2021

Investing in new YouTube Originals programming, including partnerships with Alicia Keys and Will Smith, along with their YouTube creators. YouTube Select offerings including content line ups, YouTube TV inventory, Auction and NFL Game Day All Access (returning this fall) and are available in the upfront.

Advertising Agencies 52

Advertising Agencies Media Amazon Mobile Advertising 52

TrustRadius Marketing

APRIL 6, 2021

General Video SEO tips Self-Hosting versus Youtube Self-Hosting Pros and Cons Youtube Hosting Pros and Cons Self-Hosting Specific SEO Youtube Specific SEO. These can apply to nearly any reason your organization has to produce videos, from sales to demos, to inward-facing content. . This piece includes. Self-Hosting Video.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? YouTube vlogger oneparkave (AKA Shmuel Tennenhaus) mentioned that the ad only received a 1 star rating out of 3 million views and received some extremely negative comments on YouTube.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Binary Demand

MARCH 26, 2024

What content can act as a flashlight, illuminating the path to your product or service? This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145