Webbiquity

AUGUST 8, 2011

Twitter, YouTube videos, text messaging…there’s no question attention spans are short. By the time a buyer reaches your site, he or she has likely done the basic research. By the time a buyer reaches your site, he or she has likely done the basic research. Who are you? What do you sell? Keep it simple and clear.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Sharpspring

OCTOBER 27, 2021

Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach. Research has shown that chasing down potential customers with outbound strategies can cost up to 3 times as much as attracting new leads to your business ! YouTube and TikTok. Choose Your Channels.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

seo.co

MARCH 28, 2021

Research and data. This is more than just simple SEO keyword research. Create a Podcast or YouTube Channel. A podcast and/or YouTube channel could fill that role. Someone becomes a sales qualified lead when they make it all the way to the bottom of the funnel and they’re ready/in a position to make a purchase.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Moz

JANUARY 22, 2019

The first thing you do is note that you have a problem or a need, and then you research a solution online. The goal is for a customer to not only choose you but to keep choosing you over and over again with repeat purchases. We created a landing page focused around demo requests. What is the conversion funnel? converts).

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Directive Agency

SEPTEMBER 3, 2019

We also helped them consistently bring in new organic traffic and influence demo request conversions of their software after the piece began picking up more traction, roughly six months into being live. Do your research. However, they need more information before they are ready to purchase anything. Top YouTube vloggers.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Belkins

SEPTEMBER 20, 2019

Also, the way to make B2B purchase decisions changes all the time, making it a must to keep track of B2B prospects’ behavior and preferences. Fact: According to the survey, up to six people can be involved in the process of making a purchase. Your prospective buyers research your product more thoroughly than ever before.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Webbiquity

JULY 10, 2018

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Keyword Research Tools for SEO and SEM. YouTube video rank tracking (monitor keyword rank for your videos, too).

Paid Content 212

Paid Content CMS Development Design Optimization 212

Marketing Insider Group

FEBRUARY 2, 2021

If you’re unsure about which channels your target audience prefers, do some market research to learn more. White papers. Research articles. Social media is also useful for researching and understanding your target audience. Use platforms like Vimeo and YouTube – where you can optimize your videos.

Paid Content 272

Paid Content Marketing Budget Paid Search Agency Advertising Channels 272

Trade Press Services

OCTOBER 23, 2023

LinkedIn’s research shows that members are 20 times more likely to share a video on the channel than any other type of post. Live video offers variety, which can take the form of webinars , event live streams, live product demos or interactive Q&As with an expert or thought leader. Short-form video has niche opportunities.

Statistics 52

Statistics Video Marketing B2B Marketing Trends 52

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Single Grain

MARCH 9, 2021

71% of B2B buyers begin their research with a Google search. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. Most B2B research starts with a Google search. Research reports. White papers.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sharpspring

NOVEMBER 24, 2020

For example, they might subscribe to your newsletter in exchange for a white paper or a long-form piece of content. Usually, this content is in the form of blogs, infographics, white papers, videos, quizzes, etc. If they made a purchase, you can set up emails that prompt them to return. Engage with your buyers.

Marketing Automation Services 57

Marketing Automation Services Marketing Automation Automation Telemarketing 57

Pam Didner

APRIL 2, 2021

White papers. If it’s at all possible, please tie select KPIs to sales even though I understand that’s hard to do if your content marketing focuses on outbound efforts or the top of the purchase funnel. Tie the content to specific calls-to-action, such as subscribe, contact sales, free demo or free trial. Infographics.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. If you do not have the resources to deal with multiple social networks and keep a channel on YouTube, select a few top-performing channels like a blog, LinkedIn, Quora, etc. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. If you do not have the resources to deal with multiple social networks and keep a channel on YouTube, select a few top-performing channels like a blog, LinkedIn, Quora, etc. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Heinz Marketing

JULY 16, 2018

These buying expectations are carrying over to B2B purchases as well. They can click a Fill this Form out for a Demo,” so I think a lot of what you’re facing is that status quo, and getting people to think differently about something. Can you talk at ten o’clock tomorrow, give me a demo?” He gave him a demo.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41

Inbox Insight

NOVEMBER 23, 2022

It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. As potential leads go about their lives online, they leave digital footprints about their preferences, likes, dislikes and where they are in their purchasing journey. Research your target market.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Optinmonster

FEBRUARY 23, 2023

How to Create Bottom of the Funnel Content 8 Types of Bottom Funnel Content Case Studies Reviews and Testimonials Alternatives Competitor Comparison Use Cases Webinars Product Demo Videos Pricing Page Best Practices for Creating Bottom of the Funnel Content Conclusion: Start Creating Bottom of the Funnel Content Today!

Top of Funnel 72

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 72

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. Buyer Persona Development A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Optinmonster

FEBRUARY 23, 2023

How to Create Bottom of the Funnel Content 8 Types of Bottom Funnel Content Case Studies Reviews and Testimonials Alternatives Competitor Comparison Use Cases Webinars Product Demo Videos Pricing Page Best Practices for Creating Bottom of the Funnel Content Conclusion: Start Creating Bottom of the Funnel Content Today!

Top of Funnel 69

Top of Funnel Examples Marketing Funnels Digital Marketing Funnels 69

Single Grain

SEPTEMBER 22, 2023

A marketing funnel is a roadmap that illustrates the customer journey from awareness of a product or service to the final stage of purchasing and beyond. Here’s an important thing to keep in mind: Although your marketing model may seem clear and simple on paper, it’s not always that linear in real life. This is the awareness stage.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Scoop.it

NOVEMBER 2, 2021

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. How to do keyword research? You’ll need to back up your ideas with keyword research when you’ve come up with some. What is content marketing?

Paid Content 91

Paid Content CMS Development B2B Marketing Marketing & Strategy 91

SnapApp

JULY 7, 2017

This also reduces the amount of time the user has to research surgeries to determine which is best. As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. Interactive white papers combine all these tools into a cohesive experience.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. What Does the Research Say about Email Marketing? Get A Free Consultation.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Gather data points (preferably plucked from original research) about your topic. White papers. White papers are among the best types of cornerstone content. How to use white papers to build links.

Webinar Metrics 111

Webinar Metrics Top of Funnel SEO Budget Programs 111

Single Grain

JANUARY 15, 2020

A buyer persona is a detailed, research-based description of your target customer. Think of it like a Q&A: Research which questions your customers are asking and then answer them in detail in your blog or video content. these 22 examples of companies that are dominating the world with awesome content marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

NOVEMBER 8, 2019

Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. They’re checking multiple pieces of content across several sites before moving on from one stage of the purchase journey to the next. Do I really need to write white papers and e-books? White Papers/E-books.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

SnapApp

DECEMBER 14, 2016

According to our research, print may have hit bottom. Do your research, find out what your competitors are doing and what they’re not doing. We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

nDash

NOVEMBER 8, 2022

In doing so, you’ll cater to both the short-attention-span scanners and the deep dive researchers (and Google), which will ultimately drive more traffic (and potential leads) to your website. So, if you turn an existing blog post into a podcast or a YouTube tutorial, you can cater to a much larger audience and ultimately generate more leads.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Budget Marketing Strategy 52

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Testimonials.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. Like list content, this is a very effective form of content marketing according to our research. So that got me thinking: I’m a huge planner, and I’m sure you are, too. Search Engine Optimization (SEO).

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Over 2 billion videos are viewed every day on YouTube. Or that 73% of U.S. And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100