The Point

OCTOBER 14, 2009

A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc. For more detailed information on offer strategy, download our free white paper: “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers.”.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

BenchmarkONE

NOVEMBER 10, 2022

This resource can be in any format – video, case study, eBook, template, white paper, or product trial. Promote your lead magnet and use social media marketing and PPC campaigns to send high-quality traffic to the page. Live Demo Funnel. The live demo funnel is often used in SaaS and product-based businesses.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. It’s a relatively safe assumption that he or she is already “sold.” For Webinars, include a photo of the speaker.)

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Non-Content Offers. Stale Creative.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. YouTube Targeting.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Walker Sands

DECEMBER 1, 2023

You’ve moved prospects through the sales funnel and they’re finally ready to buy, sign a contract or maybe book a demo. That can include purchases, of course, but also extends to actions like downloading a white paper, filling out a form or reading a specific number of pages. But GA4 classifies conversions a little differently.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

The ABM Agency

JANUARY 28, 2021

Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. Paid Search/PPC : Paid search complements an SEO strategy, targeting those leads who are genuinely interested in what you offer. Schedule a demo with our team. Interested in learning more about demand generation?

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

The Point

JANUARY 13, 2017

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. What do we know about prospects who are ready to download a free trial or schedule a demo? Actually, I know why it is. There’s also a smart way to do it.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

BOP Design

JULY 17, 2019

When it comes times to make contact, schedule a demo, or get a proposal, all they have to do is click on your ad or they already remember your name since the ads have created strong awareness of your company’s brand. While a person who downloads a white paper may not be a “hot buyer” they are still a warm lead.

B2B Sales 57

B2B Sales Design Top of Funnel Marketing Websites 57

FMG Suite

SEPTEMBER 15, 2021

They learn when, how, and where to retarget using field-tested guides like this one and automation for Pay-Per-Click (PPC) campaigns. Get creative and offer a free trial, an exclusive white paper, or something else of value the prospects haven’t been offered before. Are Retargeting Ads Worth It for Financial Advisors ?

Ads 52

Ads Marketing Automation Services Clickthrough Advertising Funnels 52

Martech

APRIL 26, 2022

Content writers and designers: Develop display ads, white papers, case studies, landing pages, and personalized assets for 1:Few and 1:1 campaigns. Search marketers: Convert complex marketing plans and research into SEO and PPC strategies that get ads in front of buying committees at every funnel stage.

Account Based Marketing 88

Account Based Marketing ABM Paid Content Cost 88

BenchmarkONE

NOVEMBER 17, 2021

a demo request. If your goal is to have people take an action on your site (such as sign up for a consultation, demo, or discount), you need to select the conversion campaign to have the best chance at success. For example, a supplement company could share white papers and details about interesting new research.

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

SnapApp

JULY 23, 2019

Chances are, you have a healthy supply of valuable content—like white papers, blog posts, and case studies—that aren’t being used to their full potential for lead generation and qualification. Your PDF assets are pillars that support your other marketing activities, like a website resource page, PPC campaign, or nurture stream.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

The ABM Agency

JANUARY 15, 2021

PPC/Paid Search : Your PPC spending will be relative to the goal of your campaign: general brand awareness, customer acquisition dependent on ROI, or custom acquisition at whatever cost necessary. Take a look at your Keyword Planner in Google Ads; this will help inform estimates if you’re building your PPC program from the ground up.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Moz

JANUARY 22, 2019

We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. PPC and landing pages You can easily increase conversions with email opt-ins that only appear to your PPC visitors.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

LeanData

APRIL 16, 2021

Conversely, Marketing tends to evaluate conversion in the initial stages of the buyer’s journey, calculating conversion percentages on a variety of activities and digital assets, including websites, display and PPC adverts, landing pages, emails and more. A demo request, for example, is about as hot a lead as it gets.

Conversion Rate 52

Conversion Rate Lead Ranking Marketing Qualified Leads Marketing Analytics Tools 52

Hubspot

AUGUST 11, 2019

Strategic Account Director Jack Matsen saw a 38% increase in demos booked within six months of implementing a lead bot. For example, if you sell a PPC tool, you might join the weekly #PPCChat , in which chat runners or guest hosts share a discussion topic ahead of time and industry folks share their thoughts and questions.

B2B Sales 70

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 70

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. User navigation : Visits home page, visits medical device page, fails to sign up for demo.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

NuSpark Consulting

JUNE 9, 2012

For the most part, a typical landing pages averages between 2-5% conversion; the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content. Conversion tactic : Sign up for a free demo. User navigation : Visits home page, visits medical device page, fails to sign up for demo.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. Major differences between B2B and B2C. Social Guys.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Sharpspring

OCTOBER 27, 2021

That’s why PPC, sponsored posts, and other paid media are better for larger businesses that can afford more experimentation. white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. Know Your Audience. Paid advertising campaigns take a lot of time and tweaking. direct mail campaigns.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

accelerate agency

APRIL 12, 2023

You can expect your potential customers to ask for detailed information, as well as a demo or trial of your service to explore whether it would function well with their existing systems. Invest in paid searches or PPC Paid search or pay per click (PPC) advertising is another avenue worth exploring.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Moz

DECEMBER 17, 2020

Your PPC, your paid search keywords, or your paid social keywords will not be the same as your SEO keywords. Are they publishing mostly videos, glossary pages, e-books, white papers, webinars? You will miss out on a lot of good insights, too. What kind of content type do they prefer? Are they publishing only blog posts?

Analysis 61

Analysis SEO B2B Top of Funnel 61

Online Marketing Institute

JUNE 27, 2009

Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC? Download the white paper and subscribe for an email newsletter. Watch the demos online and judge them.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Once the basis of a content plan is approved; it sets the stage for content implementation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). Besides content, demos, seminars, and webcasts are also content approaches that require web form registrations for lead capture. Once the basis of a content plan is approved; it sets the stage for content implementation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Directive Agency

JUNE 13, 2018

One of the coolest parts about running a multifaceted search agency is that when you do PPC for a lot of different B2B accounts — in fact, over 50 accounts — you get to see what works and what doesn’t across the board. Leads are people who want to actually get a demo, a quote, or a proposal. Display Ads.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? One of its landing pages offers visitors the option to watch demo videos in exchange for a sign-up. If yes, you can use them as a marketing hack to generate qualified leads.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Directive Agency

MARCH 25, 2020

Now, to truly understand the importance of this, break down discoverability into the various functions of demand generation and search marketing: Organic Search (or SEO) and Paid Search (or PPC). They provide blog posts, video demos, and use personal copy that offers actual value to users of their software. Organic Search.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Marketing Insider Group

FEBRUARY 2, 2021

White papers. Pay-Per-Click (PPC) Advertising. PPC advertising (a type of paid search) is when marketers pay for their ads to appear at the top of SERPs – above organic search results. Unlike organic traffic that finds you naturally, PPC advertising involves “buying” traffic. Case studies. PDF downloads.

Paid Content 273

Paid Content Marketing Budget Paid Search Agency Advertising Channels 273

SmartBug Media

OCTOBER 9, 2019

Or perhaps you want them to learn more about your products or services by seeing a demo or having a conversation with a sales rep. Give your lead gen content an edge by creating diverse content that truly meets a need for your leads: White papers and industry reports. Consultation and demo requests. Product comparisons.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Belkins

SEPTEMBER 20, 2019

Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. Push them towards an informed decision: content describing your technology and experience, from ebooks and explainer videos to webinars. But they do exist.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. And hopefully, eventually, we’ll actually get a sale or a demo or something equivalent out of that. Presenters. Ben Herman, Mad Fish Digital.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Online Marketing Institute

MAY 18, 2010

I've seen something similar used to categorize (and test) PPC target phrases. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. I think this classification method (AIDEA) is a viable way to categorize assets and thus identify gaps or weaknesses.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. A place to drive PPC, remarketing and / or social media advertising campaigns. Request a Demo. Third Party Studies.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. Inbound marketing encompasses a variety of digital marketing techniques, including SEO, PPC, email marketing and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98