Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising. What buyer persona(s) are you targeting?

PPC 92

PPC Advertisements Advertising Organization 92

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today. Include a brief description of your company.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

KoMarketing Associates

MAY 25, 2022

Booking a demo. For example, if this campaign is about getting demos, choose that option. Tracking results in B2B PPC can be challenging because conversions aren’t always cut and dry. Demo sign-ups, free trials, or scheduling a sales call may be considered a conversion. . The most common campaign goals are: .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

BenchmarkONE

AUGUST 1, 2019

And if you’re working with the right PPC firm , you should be getting regular updates on the performance of your paid ads. In terms of PPC ads and the PPC firm that you work with, the goal is to identify key measures of success that you can use to monitor your paid ad campaigns and ensure that they’re pulling their weight.

PPC 66

PPC Advertising Agencies Lead Scoring Lead Ranking 66

Directive Agency

NOVEMBER 23, 2019

As a search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 52

PPC Lead Ranking Paid Search Agency Pricing 52

SmartBug Media

OCTOBER 28, 2019

Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? PPC Landing Page Best Practices. Your PPC ad copy should tie into the copy on your landing page.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Directive Agency

FEBRUARY 25, 2019

Why is Search Intent the Key to Successful PPC Campaigns? . Are you ready to bring your PPC campaigns to the next level? If you’re targeting transactional intent keywords, provide your audience a free trial, demo, etc. The post Search Intent: The Key To Successful PPC Campaigns appeared first on Directive (USA).

PPC 67

PPC Intent Campaigns CPC 67

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Lead Liaison

AUGUST 12, 2016

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. An Overview of PPC Marketing.

Marketing Automation Services 48

Marketing Automation Services PPC Marketing Automation Automation 48

Directive Agency

DECEMBER 5, 2018

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . CTA Before: CTA After: We went from “Download” to “Schedule a Demo” as well as removing the supporting copy below our CTA. Schedule a Demo” is much higher friction and requires the user to think a little harder about their decision.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Envy

SEPTEMBER 30, 2022

For example, after they give you their contact information in order to download content or sign up for a demo. Thank You pages are the perfect opportunity to guide your leads down the funnel by offering them the chance to read your blogs, download other content offers or even scheduling a demo. Simple, but effective.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

Martech

APRIL 19, 2024

Petrullo ran PPC ads on search platforms for years, but she’s shifting her agency’s strategy. For that reasons, Schiele likes to use social media platforms as a distribution channel for content, and then re-market to the audience on platforms like LinkedIn and Facebook with an offer for a demo.

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Directive Agency

DECEMBER 5, 2018

Below are the four areas I tackle first to make quick and impactful PPC optimizations for campaigns. . CTA Before: CTA After: We went from “Download” to “Schedule a Demo” as well as removing the supporting copy below our CTA. Schedule a Demo” is much higher friction and requires the user to think a little harder about their decision.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

KoMarketing Associates

DECEMBER 20, 2022

For example, a user starting a demo video is important to a cybersecurity company but not so relevant to an eCommerce company that would rather track when a user adds something to their cart. For example, for PPC marketers the Google Ads report takes a bit to actually find. I’ll all be worth it.”. Brie Anderson.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

As a B2B search marketing agency, one of the first things most clients ask us about our services is, “What is the right PPC agency pricing?”. Numerous factors go into PPC agency pricing, and quite frankly, there is no perfect PPC pricing model. Different Types of PPC Pricing Models. Busy work doesn’t equal quality work.

PPC 40

PPC Paid Search Agency Pricing Price 40

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Demos (This is typically well received in software tech) . The path to PPC conversions: . Case Studies. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Launch Marketing

FEBRUARY 14, 2024

As a marketing leader, there can be some hesitation around using pay-per-click (PPC) ads. While an excellent tactic for driving leads post-launch, PPC ads can be a great strategy for driving awareness leading up to it. Check out these secrets to boosting your PPC conversion rate.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Demos (This is typically well received in software tech) . The path to PPC conversions: . Case Studies. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Golden Spiral

MARCH 24, 2022

Display ads and PPC ads are slightly different in execution. Consider this ad from Emma email marketing: You’ll see that the PPC ad appears directly above the organic search result. If your PPC ads aren’t performing well, you may be misinterpreting your searcher’s intent, or where they are in the buyer’s journey.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

FunnelEnvy

FEBRUARY 19, 2024

If you invest in ads, nailing your PPC landing page best practices is essential! Tell visitors exactly what you want them to do next, whether signing up for a free trial, scheduling a demo, or subscribing to your newsletter. Demo the Power. Effective landing pages take time to optimize. Clear Call to Action (CTA).

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

ClearVoice

MARCH 5, 2021

Good PPC conversion rates. For instance, if your campaign centers around getting people to download a report from which you gain their contact information, that might be an “easier” conversion than getting someone to sign up for a demo or a phone call. However, there are some standards here that we can take a look at.

Conversion Rate 64

Conversion Rate Conversion Landing Pages PPC 64

Webbiquity

OCTOBER 11, 2022

The ads promote your brand and lead to a landing page where people take a conversion action, such as downloading an eBook, scheduling a demo, or making a purchase. Monitor your PPC ad campaign results closely to understand which keywords and search terms bring the most relevant traffic. Utilize Automation.

Digital Asset Management 270

Digital Asset Management Product Branding Brand Identity 270

BenchmarkONE

NOVEMBER 10, 2022

Promote your lead magnet and use social media marketing and PPC campaigns to send high-quality traffic to the page. Live Demo Funnel. The live demo funnel is often used in SaaS and product-based businesses. For a live demo funnel, you’ll want to establish the following: An on-site CTA for visitors to sign up for a live demo.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ClickZ

JUNE 25, 2020

Description: Search engine / PPC marketing can be a goldmine, provided you understand your consumers’ search intent, how this changes over time, and how much to bid. Acquisio’s a really useful tool, whether you’re a seasoned PPC pro or are just learning the ropes. If in doubt, demo away…. Acquisio .

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Get a Demo

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Meerkat Marketing

JANUARY 20, 2021

The accuracy of targeting job titles on LinkedIn Ads is much more accurate than other PPC (pay-per-click) advertising platforms. LinkedIn Ads are more expensive than other PPC platforms – so knowing how many conversions you get is of the utmost importance to track your ROI.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Martech

OCTOBER 19, 2023

Another favorite example is how, by reviewing our PPC strategy, we’ve managed to reduce ad spending by 38% while growing conversions by 16%. For example, increasing conversion to paying customers for the product team while increasing the number of demos for the marketing team. Also, make sure that there are no mutually exclusive KPIs.

Top of Funnel 125

Top of Funnel Planning Product Ad Frequency 125

Contently

APRIL 20, 2023

With dollar values for SEO Traffic, Average PPC, and Net Value compared to other publications in the Contently platform , this approach captures how well you’re reaching your audience at the crucial research stage in the buying cycle, building the expertise, authority, and trust that Google’s algorithm values most.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

SendX

JULY 30, 2021

Companies often use this tool to share messages from their CEO or to show product demos. An advanced product demo won’t be a good fit for someone who just joined your mailing list. For instance, marketers often use A/B testing to see which version of a PPC ad draws more clicks or to compare conversions between two landing pages.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Many of these tools mentioned offer free trials and demos that can help you decide if it is the right fit for your needs. .

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The Point

OCTOBER 14, 2009

The information kit features a demo and product brochure (for those more advanced prospects), an educational white paper (for prospects not yet sure whether corporate Webcasting is for them), and a case study providing more ready-to-buy prospects a strong customer reference.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100