Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If you want to win time back in your schedule, make it your mission to never start from scratch.

Social Media 79

Social Media Template Work Management Marketing Management 79

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

PathFactory

JUNE 21, 2023

Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). Don’t forget to optimize campaigns based on previous performance, too. Don’t forget to optimize campaigns based on previous performance, too. How can we get more out of this?” What’s next?”

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

eTrigue

OCTOBER 2, 2021

How to Achieve Email Authenticity in a World of Automation I have pretty much come to expect that any time my phone rings from an unknown number, it’s going to be a robot on the other end. “Hi!” However, more than 100 commercial emails are sent and received per email user every day and fatigue is starting to set in.

CAN-SPAM 78

CAN-SPAM Opt-out Marketing Automation Services Opt-in 78

Vidyard

JULY 28, 2021

Book a Demo.” Marketers like you need to master driving engagement right from your videos. Your video content’s probably springing leaks in your marketing funnel. Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Martech

SEPTEMBER 20, 2022

There’s a wealth of DAM vendors on the market today for every budget. Much of the success of your DAM will be the result of how you set up your taxonomy, metadata and workflows. If and when you outgrow your starter DAM and are in the market to upgrade, you’ll have metrics and happy end users to aid you in negotiating a higher budget.

Digital Asset Management 95

Digital Asset Management Work Management Marketing Management Ad Building 95

Zoominfo

FEBRUARY 7, 2023

There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. A sales strategy is a set of coordinated actions, activities, and plays for go-to-market teams to follow to achieve their sales pipeline target. What is a Sales Strategy?

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

BenchmarkONE

OCTOBER 28, 2020

Outsourcing is one option, but another is taking advantage of marketing automation software that can take a lot of your busy work and run with it. You may feel like you spend more time marketing than you do running your business. . Sounds pretty great, doesn’t it? SharpSpring. When numbers matter, Keap has your back.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

ClickDimensions

FEBRUARY 15, 2023

Over 30 million of those businesses operate in the US, with a further 5.5 million in the UK, and 25.1 million in the EU. For the US, UK, and EU, 99% of their business population is in fact SMBs. trillion Euros (over 4.2 trillion Euros (over 4.2 Thought leader and owner of Dynamic Wealth Strategies inc.,

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Implementing effective marketing and sales technology can lead to a 20% increase in revenue for Small and Medium-sized Businesses (SMBs).

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Implementing effective marketing and sales technology can lead to a 20% increase in revenue for Small and Medium-sized Businesses (SMBs).

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. What are the most effective B2B automation techniques and tactics for nurturing leads?

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Heinz Marketing

DECEMBER 14, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Do you know what tech your team uses for daily marketing activities and campaigns? Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. Strategize First.

Paid Content 119

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 119

ClickDimensions

MARCH 31, 2023

There are over 1.5 million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3 rd largest workforce in America, behind Manufacturing and Retail. Improving not only their membership numbers and brand awareness, but also their internal processes.

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Anyword

OCTOBER 5, 2023

So let’s discuss those moments, and how best to leverage data for true Performance Writing that can bring sustainable results to your marketing efforts moving forward. Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. Don’t forget about your past performance!

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

APRIL 19, 2023

It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster. This is the time-tested practice of sales coaching. What is Sales Coaching? How Does Sales Coaching Differ From Sales Training?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

BenchmarkONE

OCTOBER 5, 2022

Sequences are a feature enabled by marketing automation platforms, and they help ensure you’re staying on top of every lead opportunity. . Sequences are a feature enabled by marketing automation platforms, and they help ensure you’re staying on top of every lead opportunity. . This is where sequences come in.

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

PureB2B

MAY 30, 2022

Generating high-quality leads is the biggest challenge for B2B marketers, and converting those leads into customers is the second biggest. Our data is GDPR compliant, and a secret weapon for B2B marketers looking to scale their email outreach and see great results. Their budget (on a demo sign-up form). 10-50 employees.

Lead Ranking 62

Lead Ranking Lead Scoring Sales Qualified Leads Sales Management 62

Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

eCommerce 103

eCommerce CMS Development Marketing AI SMS 103

Salesforce Marketing Cloud

NOVEMBER 20, 2023

Market research done? These calls — most often conducted either in-person or via video — involve multiple parts, including initial agenda-setting by the rep, the product pitch, a demo, prospect objections and rep responses, negotiation, and outlining of next steps. Prospects qualified? What you’ll learn: What is a sales call?

Top of Funnel 69

Top of Funnel Work Management Marketing Management Lead Scoring 69

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Metadata

JULY 21, 2022

Account-based marketing may (or may not) be what your company needs — here’s why. If you’re a B2B marketer, you’ve probably heard of account-based marketing. But as more marketers try to use this as some sort of silver bullet, one thing quickly becomes clear: Not everyone needs to do account-based marketing.

Account Based Marketing 72

Account Based Marketing Ideal Customer Profiles Work Management Top of Funnel 72

KoMarketing Associates

MAY 21, 2019

Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way. Take for the example the phrase marketing automation. These search results are for someone who is looking to learn what marketing automation is. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Metadata

AUGUST 14, 2023

If I wrote a book about the life of a performance marketer, I’d call it, Metrics, Madness, & Mayhem. The pressure of performance marketing is VERY real, especially in a down economy. Performance marketers need help. How does Metadata help performance marketers spend on the right stuff? Enter Metadata.

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

Sprout Social

AUGUST 19, 2020

Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. Alternatively, you can also set up ads that will lead clicks to Messenger and nurture them into valuable leads. Alternatively, you can also set up ads that will lead clicks to Messenger and nurture them into valuable leads.

Facebook 143

Facebook Business Paid Search Agency Work Management 143

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 98

Marketing Automation Services Top of Funnel Marketing Automation Automation 98

Televerde

APRIL 3, 2023

Engage with customers quickly using automated sequences. Closely monitor your leads and set up alerts so you can catch leads early. Automate Engaging Lead Emails Automation improves your customer winback strategies. What is a customer winback strategy, and how does it work? What should you do?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Loyalty Customer Satisfaction 52

Jackie Walts

MARCH 2, 2022

Educational things like whitepapers, ROI calculators, case studies and demos should be. That means route leads to your CRM or marketing automation and making sure they’re being followed up. That means route leads to your CRM or marketing automation and making sure they’re being followed up. Now test your form.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56

DiscoverOrg

FEBRUARY 27, 2019

Do you need to build your marketing list, but don’t know where to start? If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. Option 4: Inbound marketing.

Top of Funnel 120

Top of Funnel Ad Building Planning Inbound Marketing 120