Jackie Walts

MAY 4, 2022

If lead scoring is done right, it increases efficiency, allows sales to focus on the leads most likely to convert and lets marketing nurture and ripen the rest. Bottom line – better for the sales team, a better experience for your prospect and better for marketing by reducing lead waste. For example, what is a lead?

Lead Scoring 54

Lead Scoring Lead Ranking Sales Qualified Leads Leads 54

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Complete a tutorial.

Merchandising 103

Merchandising Marketing Analytics Tools Conversion Lead Ranking 103

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

The Point

MARCH 23, 2023

If there are differences of opinion, test the idea anyway. Common tests can include: * Streamlining and adjusting placement of lead forms * Adding social proof (quotes, reviews, award badges) * Adding video (explainer videos, customer testimonials) * Modifying CTA button text and design * Modifying offer description (e.g.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Metadata

JANUARY 30, 2024

Navattic and ChiliPiper teamed up and requested demos from 100 leading SaaS companies. Or, you know, set up an automated email to say yay or nay to the demo request. Double down on prospect self-qualification with interactive demos Want to one-up your competitors with short forms? Interactive demos fit the bill.

Sales Cycle 52

Sales Cycle Pricing Price Gartner 52

Zoominfo

JUNE 10, 2024

For teams relying primarily on inbound leads from traditional sources, such as website form-fills, this means prospects have been reading your articles, comparing customer reviews, and evaluating your pricing — and they already have some well-formed opinions about your solutions, your competition, and the likelihood of winning their business.

Zoominfo 100

Zoominfo First-Mover Advantage Marketing Analytics Tools Ideal Customer Profiles 100

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. Customer feedback is essential for running effective smart campaigns and converting leads into customers. Generating Leads with Microsurveys.

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. It details strategies for how to make the most of these peaks, like planning cross-promotion opportunities and customizing your show page for new listeners leading up to these months. Take a stand.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Zoominfo

FEBRUARY 17, 2020

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. You can fuel the momentum required for customer retention by offering your prospects, leads, and current customers relevant and engaging content at each stage of their buyer’s journeys. Source: HubSpot.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Zoominfo

AUGUST 29, 2018

Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

DiscoverOrg

APRIL 17, 2019

When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. So the messaging should be tweaking and tweaking and tweaking the buyer’s opinion: Driving me HERE, through the sales cycle. This is the equivalent of an inbound lead. The product demo. No one is coming on site.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Unbounce

DECEMBER 16, 2021

WAGGGS and UNICEF’s landing page for U-Report , an app for girls to share their opinions about the world, includes empowering resources for teachers and advisors: Image courtesy of WAGGGS and UNICEF. Demo landing pages are a must-have for SaaS brands. In fact, we recommend running one as an evergreen page to keep leads coming in.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Zoominfo

DECEMBER 18, 2023

Leading Businesses in the Leading stage see data as the foundation for strategy. Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo This comprehensive perspective is crucial since it enables an in-depth understanding of customer behaviors and preferences. Sell Smarter. Win Faster.

Marketing Management 130

Marketing Management Zoominfo Business Paid Search Agency 130

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. For instance, this could be them scheduling a call, signing up for a demo, downloading your whitepaper, or providing feedback.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

BOP Design

AUGUST 11, 2021

We’ve recently seen companies that rely heavily on tradeshows struggle to get new leads or connect with prospects. Even if an email campaign didn’t have a high open rate, did you get a new demo request? One new demo request could lead to a long-term, profitable relationship. Get an outside opinion?

Tips 125

Tips Work Management Marketing Management Cold Calling 125

Oktopost

MAY 24, 2023

At Oktopost, we believe that social media engagement is not just a “nice to have” anymore but a vital component of business success in the new age of lead engagement. We are here to lead the way, leveraging our expertise and award-winning platform to redefine how brands connect with their audiences.

Social Media 62

Social Media Media Customer Satisfaction Case Study 62

The Point

JANUARY 13, 2017

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. Actually, I know why it is. There’s also a smart way to do it.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Zoominfo

JANUARY 4, 2022

Get a Demo Trend #4: Cross-functional marketing and sales visibility The relationship between marketing and sales has traditionally gone something like this: marketing brings a lead to sales, sales pursues the lead. In my opinion, the new method isn’t a funnel but rather a ping pong table,” Pillai says. “In

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) should be gated or not, and you’re likely to hear a wide range of opinions. So the question is: To gate or not to gate? The “All You Can Eat” Model.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Marketing Graham

JULY 14, 2021

Have you got too many sales leads from your B2B website? There are some key elements to designing a lead generating B2B website; improving SEO to get low-cost visitors, encouraging action from those that are ready-to-buy and adding sticky content for the ‘window shoppers’ Let’s get started. Probably not.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Marketing Websites 52

Navigate the Channel

JANUARY 2, 2024

Their skepticism can be influenced by various factors and understanding these can shed light on their motivations and behaviors—and lead to better communication with customers and prospects. Go to the psychos, not the demos when evaluating!) They place more trust in the opinions of friends, family and experts they know personally.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

MKT1

AUGUST 7, 2023

When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Oktopost

APRIL 28, 2024

If you see a prospect sharing their opinion on a hot topic in your industry, you can actively join the conversation online and help them solve their challenges. When used effectively, the data you can get from social media holds the information you need to convert more leads into customers.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Sprout Social

NOVEMBER 8, 2023

This psychological phenomenon can lead to negative sentiment if not addressed. Refine your strategy by exploring customers’ feelings, thoughts and opinions on specific topics, competitors, products and more. It evaluates the tone and emotion in the text to determine the sentiment behind customer opinions.

Work Management 103

Work Management Marketing Management Customer Satisfaction Analysis 103

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. After a demo, usually people are at least a bit less skeptical.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) B2B influencers are often industry experts, leading thinkers. They help shape opinion and trends within the industry. In-house workshops and guessing games create no value, and often lead us down the wrong path.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

ClickZ

FEBRUARY 13, 2020

You can usually discover this through a demo, or by looking through a vendor’s documentation. That can lead to complicated interfaces and long onboarding times. . Some vendors give video demos of their platform on their website (see Exponea’s demo as an example). Then, set up a demo with your selected vendor.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

SmartBug Media

MARCH 1, 2023

And even ChatGPT, when I asked it, doesn’t think it’s a great idea: ChatGPT Content Reality Check As the ChatGPT conversation has unfolded over the last several weeks, I’ve been intrigued by the varying opinions on whether the content the tool creates shows quality. AI Leading to More Work?

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

MKT1

JANUARY 11, 2024

By talking to so many marketers and companies, we’ve developed lots of opinions on how to use AI to improve marketing workflows and we can (and we will!) Whether you're doing keyword research, prospecting for leads, analyzing data, or doing audience research or segmentation, AI is making these processes so much faster.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Salesforce Marketing Cloud

JANUARY 2, 2024

Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts. Start by learning about your customers’ behavior on different online platforms — for example, how they express opinions, ask for help, and engage in general discussions. Watch the demo

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Jackie Walts

JANUARY 6, 2016

Good lead generation brings in leads. Better lead generation uses lead scoring so you can segment follow up. What is lead scoring? It’s assigning a point value to each lead that comes into your database based on the projected value. Then the leads are then placed on the appropriate follow up path.

Lead Scoring 51

Lead Scoring Lead Ranking Sales Qualified Leads Allocation 51

Unbounce

MARCH 2, 2020

They get the concept of focusing on a singular offer and leading visitors down the funnel. Then let’s get to the good stuff… The most popular type of SaaS landing page I saw was the “Demo/Consultation Page.” No surprises here—it’s that classic “try before you buy” approach that gets leads in the door. Even more surprising?

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. B2B videos come in a range of formats from product demos, webinars, interviews, how-to guides, whiteboard animations, and full product/service walk-throughs.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Salesforce Marketing Cloud

JANUARY 2, 2024

Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts. Start by learning about your customers’ behavior on different online platforms — for example, how they express opinions, ask for help, and engage in general discussions. Watch the demo

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Hubspot

JANUARY 10, 2024

You’ll discuss the health of the rep’s pipeline and discuss strategies on how to improve their performance — addressing elements of a sales process like closing more deals, reaching out to more prospects, or demoing more effectively. Spend more time on fewer deals.

Forecasting 72

Forecasting Sales Qualified Leads Opinions Spending 72

Outreach

JULY 15, 2021

While the call is a great time to answer your lead's lingering questions and erase doubts, it’s also essential for nurturing the relationship with your customer through an engaging conversation. Create and share the itinerary with the lead before the call and, if possible, welcome their input. Warm up to your lead first.

Tips 98

Tips Cold Calling Case Studies Outreach 98