Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier.

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Vidyard

JULY 28, 2021

Book a Demo.” How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Watching on-demand software demos.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. In order for people to find your video online, Google must be able to extract information to understand what your video is about. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Stand-out YouTube video metrics.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Kevin Indig

MAY 29, 2023

But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. That's where SEOmonitor comes in. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Heinz Marketing

OCTOBER 22, 2021

Google Podcasts. Sales Pipeline Radio covers the entire pipeline—demand generation, lead management, sales effectiveness, technology and more—all focused on helping you find, manage and win more business. Watch Demos and Tutorials. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Leading Edge Virtual Event Platforms. Total reviews: 156. Average user rating: 9.35. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine offers: downloads, demos, trials, etc.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

DiscoverOrg

APRIL 17, 2019

Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. This is the equivalent of an inbound lead. The product demo.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. These goals include awareness, lead generation, and engagement. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

SmartBug Media

SEPTEMBER 8, 2021

Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote. Google can’t interpret the video content on its own, but with a transcript, it can understand what your video is about and when it’s relevant to searchers. Provide a text-based rendition of the video. Utilize structured data.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. A thoughtful presence on the platform can help businesses attract leads, build authority and enhance their employer brand. Download the template 5. Download the template 6.

Social Media 79

Social Media Template Work Management Marketing Management 79

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Marketing Insider Group

APRIL 6, 2021

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. You can fuel the momentum required for customer retention by offering your prospects, leads, and current customers relevant and engaging content at each stage of their buyer’s journeys. Source: HubSpot.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Directive Agency

SEPTEMBER 12, 2019

These goals include brand awareness, lead generation, engagement, and much more! Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. Google Ads. Lead generation. How to Set Up a Lookalike Audience. Form Fills.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

NuSpark Consulting

SEPTEMBER 9, 2012

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Many I have used myself for clients.

Display 100

Display Advertisements Advertising Lead Ranking 100

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Salesforce Marketing Cloud

OCTOBER 10, 2023

Think of it like the structure of a deal — the building blocks, like lead qualification and sales calls, that need to be stacked in a specific order so it’s possible to drive deals to close. If you start by doing customer research, you’ll be able to find and focus on the most promising prospects instead of chasing leads that go nowhere.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Launch Marketing

MAY 12, 2021

If on YouTube, what is the ratio of thumbs-up vs. thumbs-down clicks? Value-added videos can lead audiences to come back again and again. Adding videos to your website can increase your chances of getting featured on the first page of Google by 53 times. Engagement. Did they like, share or comment? Length of View. Build Trust.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Navigate the Channel

OCTOBER 5, 2022

Social software giant Sprout Social reports video leads the pack for content engagement, followed by images or photos, text-only posts, stories and live video. Leverage Live Streaming: Offer Contests, Product Demos, and Giveaways to Engage Your Followers. Wait, what role does Google play in social media event marketing?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. Retarget folks who’ve visited your pricing and demo pages. Treat all conversions and leads the same.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

That makes sense, too: it has the most direct line to revenue, it’s faster to experiment with, and it’s generally easier to measure because marketers have been running direct response lead gen campaigns for so long. Retarget folks who’ve visited your pricing and demo pages. Treat all conversions and leads the same.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

ClearVoice

NOVEMBER 25, 2022

Google may have extended support for third-party cookies until 2024. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. The effectiveness of social media marketing goes beyond lead generation. Product demos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Generate new leads. Nurture existing leads. There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Now what? Company Blog.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Golden Spiral

MARCH 24, 2022

Watched a video on YouTube ? Bidding on your company’s own name may seem like a good idea, but it can actually lead to lower conversions and higher spend. However, if visitors are searching for your company’s name on Google, they’re likely familiar with your company’s brand and product, or may already be customers.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Vidyard

JUNE 24, 2014

In today’s digital space there’s a need to bring a YouTube-like viewing experience to your company’s website. Advanced Praise for Video Hubs After releasing the Video Hubs product to select customers, we checked in to see how the product was delivering at Taulia, the leading provider of cloud invoice and payment solutions.

Youtube 51

Youtube Video Marketing Marketing Websites Top of Funnel 51

Optinmonster

JANUARY 13, 2020

When you do have a good system in place, you’ll quickly see the benefits for your team: staying organized leads to higher content output which leads to attracting more customers and, ultimately, that means getting more conversions. In this demo, we’ll do one blog post each Thursday. How to Create an Editorial Calendar.

Conversion 97

Conversion Youtube Hubspot Planning 97

Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76