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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly is a dashboard tool that covers several social networks.

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The Best Virtual Sales Training Resources for Your Next Sales Kickoff

Vidyard

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. Vidyard: Video for Remote Sales Training and SKO Kit.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The future is bright, loud, and interactive, what does the next generation of B2B buyers love?

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The Value of Reddit Data and Influencer Marketing

Atomic Reach

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. We began by benchmarking Roman’s historical content performance across owned and social channels. This forces marketers to ensure they’re getting the most out of their investment.

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6 Reasons Video Is A Star Player In Content Marketing

Vidyard

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly is a dashboard tool that covers several social networks.