Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male. Facebook, specifically, has a silent auto-play feature. Live videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. This sentiment isn’t limited just to TikTok. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

SocialPilot

JANUARY 15, 2024

More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35. More than 500 hours of videos are uploaded on YouTube daily. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. There are several different types of video content that B2B companies will use this year to drive better results: Product demos : Demo videos are an effective way to showcase the features and benefits of products.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. While videos on Facebook generally autoplay, this feature can be turned off. Peak live viewers .

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. As far as Facebook landing pages go, this one was great. Facebook landing pages have the same goal.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1% billion The internet has 4.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Heinz Marketing

MAY 16, 2023

Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. Or if you’re looking to drive traffic to your website, YouTube may be the best option. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice.

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). This is followed by demos (52 percent) and social media videos (51 percent). In general, most marketers are sharing their video content on social media (84 percent).

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Martech

AUGUST 24, 2022

Nearly 60% say they’ve already made a purchase following a metaverse or augmented reality demo. . Here’s the ones they are already using the most frequently to make business purchases: Facebook (69%). YouTube (48%). The social media they’re referring to isn’t one dedicated to business. Instagram (57%). LinkedIn (26%).

B2B 120

B2B B2B Sales Training B2B Marketing 120

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

AUGUST 18, 2020

A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. It integrates with YouTube, Vimeo, and popular videoconferencing applications. The platform also offers group or private chat, plus attendee analytics. Pricing: contact vendor. Pricing: $29/$99/$249 per month.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Further engagement. Key Content Pages.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Heinz Marketing

OCTOBER 22, 2021

Facebook and LinkedIn also offer industry and topic specific groups. Watch Demos and Tutorials. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently. In my mind, YouTube was a place to waste time watching movie trailers and music videos. But it’s so much more.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. You can do the same thing on Facebook too. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. You can do the same thing on Facebook too. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Buzz Marketing for Technology

JULY 2, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). Demo of LinkedIn Status and other communication features.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Create a group on LinkedIn or Facebook. Ask your top customers for reviews.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. YouTube marketing strategy template A lot goes into video marketing on YouTube. Download the template 4. Get the template 30.

Social Media 53

Social Media Template Work Management Marketing Management 53

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 118

Buy Video Marketing Template Bandwidth 118

Brandwatch Marketing

JANUARY 2, 2019

Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. Youtube: 1.5 Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. Facebook now sees 8 billion average daily video views from 500 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

BenchmarkONE

NOVEMBER 10, 2022

In fact, Facebook gets about eight billion video views daily. Lots of marketers turn to social media and Youtube. Live Demo Funnel. The live demo funnel is often used in SaaS and product-based businesses. Create an email series aimed at encouraging leads to schedule a live demo. Home Page/Landing Page Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Additionally, CNN is taking a page out of YouTube and Instagram’s book for its new Facebook Watch series, “Go There,” which also launched at the end of July.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

We launched The Keywee Facebook CPC Tracker to help content creators understand how changes to the Facebook platform affect their daily work. Additionally, CNN is taking a page out of YouTube and Instagram’s book for its new Facebook Watch series, “Go There,” which also launched at the end of July.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Metadata

SEPTEMBER 28, 2023

While the average CPL on Facebook and LinkedIn from our benchmark report didn’t come anywhere close to that, I still see why you may be struggling to swallow the cost of paid social, especially in a down economy. For reference, here’s what the average CPL on Facebook and LinkedIn looked like from April 2022 – April 2023: LinkedIn: $123.85

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

SEPTEMBER 21, 2020

You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc. For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast?

Statistics 78

Statistics Video Marketing Planning Work Management 78

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. The best feature of this site is that you can publish and measure your videos across multiple platforms, including Facebook, LinkedIn, Twitter, and YouTube. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101