SendinBlue

AUGUST 24, 2020

Marketo is known as a lead management tool, but it covers pretty much every part of marketing. On top of this, Autopilot allows you to automate repetitive marketing tasks, like assigning leads, booking in appointments and demos, and following up with customers. Pricing: there is a free plan for up to 250 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Varicent

JULY 18, 2017

FunnelCake’s Growth Calculator is compatible with Salesforce Sales Cloud and HubSpot CRM, with additional integrations for Oracle Eloqua, HubSpot Marketing, Marketo, and Salesforce Pardot. For more information and to book a demo, visit getfunnelcake.com About FunnelCake FunnelCake helps close the gaps in your revenue funnel.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Eloqua 85

Ledger Bennett

MARCH 19, 2021

To schedule a Cortex demo Push to Start. The platform provides an aggregated view of cross-channel performance, from paid and organic social media to sales funnel and CRM activity. It integrates with all major marketing platforms and tools including: Salesforce. Google and Bing Ads. Google Analytics.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Madison Logic

SEPTEMBER 29, 2020

Both complement the current platform integrations with Salesforce, Marketo, and Oracle Eloqua. For more information on the ML Platform, request a product demo. The upcoming introduction of enhanced data and measurement capabilities will further amplify those shifts revenue marketers are focused on.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Eloqua 52

Cintell

APRIL 7, 2016

Cintell offers an integration to Marketo , Eloqua , and Salesforce to help companies segment information in these systems by more than 10 persona-related attributes in their Cintell SmartPersonas. Get a demo today.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. This week I want to talk a bit about how you can score your leads with video marketing data.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

SnapApp

MAY 28, 2019

A top-of-the-funnel lead needs to see different content than a lead who has already completed a demo with sales. Say your company makes a software that integrates with HubSpot and Marketo. On average, half of the leads in any CRM system are not yet ready to buy , according to data from Marketo. Create a Robust Nurture Campaign.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

SnapApp

SEPTEMBER 11, 2015

We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Advanced Marketing Automation: Marketo. Earlier this year we launched smart forms for Eloqua, and now it’s Marketo’s turn! Responsive Design. We hope you think so too!

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Vidyard

MARCH 9, 2017

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Engaging with the vendor through their website, product demos, customer referrals, or sales reps can be another great source of product-specific information.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

DealSignal

SEPTEMBER 5, 2023

Some of the integrations that DealSignal supports include: Salesforce Marketo HubSpot Outreach Eloqua Pardot SalesLoft These integrations empower businesses to enhance their lead generation and data enrichment efforts within the systems they already use, streamlining workflows and ensuring data accuracy across platforms.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Terminus

JANUARY 13, 2021

I have a strict rule that if anybody in SDR sales is sending an email that I could send better in HubSpot, Pardot, Eloqua, or Marketo, they shouldn’t be sending an email.”. Site visitors? They’re important, but secondary. We need to stay focused on the metrics that actually matter.

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. For demand gen, trying browsing different target emails or demo requests on websites. These are all essential strategies marketing teams must employ to thrive in the digital age.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Demo rating - Account Executives are tasked with rating a demo from 1-5. 3: Sales Qualified Leads (SQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Marketing Qualified Leads Leads Lead 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Marketing Qualified Leads Leads Lead 40

LeanData

APRIL 29, 2015

The resurgence of account-based marketing (ABM) is astonishing, as evidenced by what we saw recently at the Marketo Marketing Nation Summit. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. The lead disconnect becomes apparent when nurturing your accounts.

Account Based Marketing 40

Account Based Marketing Marketing Qualified Leads Leads Lead 40

Vidyard

NOVEMBER 18, 2016

He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”. Past roles at ESRI and the Activa Group gave Vandermarel a solid background in marketing automation and demand generation, but it was a chance meeting that brought him to LookBookHQ. “By

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Everything Technology Marketing

FEBRUARY 19, 2011

This can be simple links placed within copy pointing to additional relevant content (for example, the sequel to your ebook or companion webcasts, videos, demos, self-diagnosis guides, competitive comparisons, etc). Or it can be a well designed banner in the sidebar with a compelling call to action.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Personalization is Not Just a Gimmick.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

And with Vidyard’s integration with Marketo marketing automation, Honeywell can now track the viewing activities of each individual prospect and use those insights to qualify and nurture.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

SnapApp

SEPTEMBER 18, 2012

Are readers requesting demos, viewing pricing, or carrying out other conversions? Embedable tools like Google Analytics can give you a detailed, yet basic view of the conversions that are occurring, while more robust platforms like Marketo & Eloqua can even tell you who is converting from stage to stage.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. And you can show demos. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. And you can show demos. ” He adds that it is also extending social functionality with the acquisition of Rypple (human resources management) and the release of Chatter.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Heinz Marketing

MARCH 1, 2021

Is it built into like the Marketo and Outreaches of the world? And I know that this has been a topic that’s been top of mind for CROs in CMOs for many years, and yet we still are working out of Marketo and Eloqua. And her insight was I got to sell databases over the phone and I got a demo, but how do I do that?

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Martech

DECEMBER 13, 2023

The lead accesses an online demo: 10 points. There are also marketing automation tools geared toward small- and medium-size businesses. At a high level, it works like this: A load downloads a top-of-funnel content asset: one point. A lead registers to attend a webinar: two points. The lead shows up for the live webinar: five points.

Lead Ranking 129

Lead Ranking Marketing Automation Services Lead Generation Sales Management 129

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Step 3: If you choose to upload your own list, follow the file guidelines and submit. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

JULY 18, 2021

I started testing more and more and learned that we had a myriad of problems: Marketo programs that were overwriting other programs. And our Marketo instance seemed to lag more than I remembered. I’m a Marketo Certified Expert,” I thought. Marketo: Form to Lead. How on Earth have I not caught these issues?? Happy testing!

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112