Trending Sources

3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. Sell the demo, not the product. Treat the demo like an event.

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. When you deliver your demo, pause early and often.

How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) Reporting Capabilities.

Join Infer at Marketo Summit 2016

Infer

Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

Infer

Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

If they are just learning about you, your nurture email might offer a fun, light infographic versus a buyer who has engaged with you many times and consumed your content might get a webinar invitation to a live demo. Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In fact, many don’t even follow through to see the demo. Marketo’s Engagement Marketing Platform is now connected to Google Analytics.

Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More

Infer

Raw Marketo Signals. Building on last month’s Marketo ABM enhancements , we’ve added even more functionality to the Marketo connector for Profile Management to help you hyper target your most engaged prospects.

5 Reasons to Gate Lead Nurturing Content

The Point

B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

Request demo: add 30 points, wait 2 months, subtract 30 points. lead scores lead scoring marketo Marketo agency Marketo consultant Marketo lead scores Marketo lead scoring Marketo partner

Top 10 Tips for Better Email Templates

The Point

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website.

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions.

Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Modern B2B Marketing

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing.

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The moments are set up as real time triggers within Marketo.

Marketo Marketing Nation Summit – Learning Starts Now

ANNUITAS

Events like the Marketo Summit bring fresh ideas to marketers by renewing the spirit of learning and innovation. Live experiences are the focal point during Summit where Marketo experts share their knowledge, tips, tricks, work-arounds, new release information and so much more.

7 Tips for a Successful PPC Landing Page

The Point

Exceptions to this rule occur when your offer is a demo or free trial, situations in which an extra dose of credibility helps sell the offer. Where do most paid search (PPC) campaigns succeed or fail?

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. *This post first ran in August 26, 2014 in the ANNUITAS blog.

Marketing Automation, Set It and Forget It

Puzzle Marketer

It sounds a bit Big Brother, but your sales team would love to know if one of their top customers just browsed the new product page and downloaded the demo video. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce sms

Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017

Modern B2B Marketing

Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. Advice from Marketo Champions. Advice from Marketo Champions.

If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

marketo. Marketo. Get a free demo today by clicking the button below! REQUEST A FREE DEMO. 70% of B2B marketers are creating more content than they did one year ago.

Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration

Infer

Marketo Activities. Infer’s Profile Management Platform now supports Marketo as a data source. Have questions or interested in getting a live demo of Profile Management? This month we have several new updates to share with you regarding our Prospect Management Platform (PMP).

Infer Extends Profile Management to the Oracle Marketing Cloud

Infer

Contact us today for a demo of how Profile Management can help you connect, define and engage your prospect database. Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

We can find awesome brands that have been very active in the #ContentMarketing discussion in the last 2 years including: Curata, Uberflip, Kapost, Relevance, Toprank, Marketo, Buzzsumo, Skyword, Trackmaven and many many more! marketo. Marketo. REQUEST A FREE DEMO.

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DIY Account-Based Plays in Three Easy Steps

LeanData

My example of an ABM campaign will be based out of Marketo. The timeframe between the 1st demo and what should have been the 2nd demo was a place where prospects were going dark on us. We’ve reached peak ABM hype.

Content’s Role in an Account-Based Marketing World

bizible

For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Don’t want a demo of Bizible right now?

3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. Example of a Marketo Smart List.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. The Definitive Guide to Lead Nurturing from Marketo.

Sales 17

[Infographic] The Outsourced Inside Sales Teleprospecting Process

Sales Prospecting Perspectives

According to Marketo, 80% of leads generated by marketing are ignored by sales. Everyone is feeling overwhelmed, including your buyers, who complain that the sales process is too tech-heavy with early demo offers that turn them away from the product.

4 Content Promotion Strategies to Increase Engagement

Modern B2B Marketing

Many marketers are running retargeting campaigns to re-engage prospects who previously visited their website and drive them back to complete an action like starting a free trial or requesting a demo.

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Demo given.

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Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Modern B2B Marketing

Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. It builds the goodwill for an attendee to request a product demo or start a conversation. Marketing automation platforms like Marketo make it easy to create gifting campaigns.

B2B 57

How to Generate More Leads from Your Webinar Recordings

Modern B2B Marketing

Here’s an example of how you can score a video view versus a recorded webinar view: 2-Minute Demo Video. Knowing someone stuck around to see the full demo leads to a very different conversation than knowing someone watched a minute or two but closed the window thereafter.

B2B 40

Announcing Marketo Lead Management 3.0

Modern B2B Marketing

A quick post to share the news that Marketo Lead Management 3.0 Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo is now available! This is our largest release since we first launched the product last year.

Sneak Peak of The Marketing Nation Summit

LeanData

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process.

The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016

DiscoverOrg

We further drove this success by implementing a weekly pre-funnel dashboard and tracking all of the pre-sales metrics – from qualified leads passed over from marketing, to demos set, demos completed, opps created, and sales pipeline.