Trending Sources

3 Crucial Tips for Promoting Live Product Demos

The Point

Let’s face it; a live product demo is a tough sell. As an unvarnished display of your product’s capabilities, a product demo is only ever going to appeal to prospects at the latter stages of the selling cycle. So how do you make sure that a demo attracts those critical buyers who are actively evaluating solutions like yours? Sell the demo, not the product.

10 Secrets to Delivering a Great Product Demo

Modern B2B Marketing

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. didn’t ask questions. Tell them.

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How To Decide Whether Marketo RCA Is Right For You

bizible

Advanced marketing automation systems like Marketo offer some form of attribution but it can be difficult to understand exactly how it compares to other attribution solutions like Bizible. Marketo RCA)? Marketo Revenue Cycle Analytics (RCA) is a set of reporting tools that helps marketers analyze their campaigns (i.e. The Type Of Reporting Offered In Marketo RCA.

It’s Show Time! 6 Sales Demo Tips from Stage Performers

Modern B2B Marketing

” Sales demos are like shows, with salespeople as the main cast. Dramatic pauses build suspense into your demo and interrupt the flow of conversation, making what you’re saying difficult to tune-out. common rule of thumb for demos is to tell people what you’re going to show them, show them, and then reiterate what you showed them. Get ready for opening night.

What Tomorrow's Marketers should Watch for at Marketo Summit 2016

bizible

Thousands of attendees are eagerly anticipating a trip to Vegas for Marketo Summit 2016. What this Year’s Marketo Summit Means For Marketing Technology. Going along with this year’s Marketo Summit theme we wanted to explore the firmographics of the sponsors and exhibitors to get a glimpse of where the future of marketing technology is heading. click to view larger).

Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More

Infer

Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. To learn more about how Profile Management automates and increases Sales and Marketing effectiveness, request a free demo or start a free 14-day trial now. Insta-Publish.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. When a visitor arrives at her company’s website after clicking her search ad, and signs up for a demo, Jennifer can track that online conversion in AdWords, and Google can then begin to optimize her keyword bidding based on such conversion data. In fact, many don’t even follow through to see the demo.

Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More

Infer

Raw Marketo Signals. Building on last month’s Marketo ABM enhancements , we’ve added even more functionality to the Marketo connector for Profile Management to help you hyper target your most engaged prospects.  Now that Profile Managemen t contains granular data from Marketo, you can construct profiles based on conditions such as the specific websites a user has visited.

5 Reasons to Gate Lead Nurturing Content

The Point

When someone completes a registration form, you can serve up a confirmation page that thanks the individual for his/her interest, and provide links to additional resources, social sharing links, or secondary, “next step” offers – a Webinar, a demo, a free trial – to move the prospect further down the sales cycle. Why is that necessary when we already know who these people are? Here’s why: 1.

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

Request demo: add 30 points, wait 2 months, subtract 30 points. The method of assigning and subtracting scores described above is based largely on our work with clients using the Marketo platform , but the same overall approach could be adapted to work with virtually any other marketing automation system. attends Webinar, VP-level title or above). and so on. download trial version).

Top 10 Tips for Better Email Templates

The Point

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. 5. Marketo users : Download a free set of professionally-designed email and landing page templates, along with complete instructions for how to download into Marketo, now available on the Spear Website. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. Keep graphics to a minimum.

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation.

Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation

Modern B2B Marketing

Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. All in all, it was an unequivocal success. Her basic take?

Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog

Modern B2B Marketing

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. We want Marketo to be the hub that brings it all together. Brave New You. What’s more?

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. I had a personal demonstration last week (are you impressed?), but there’s an online demo that seems to cover pretty much the whole product.

Marketo Marketing Nation Summit – Learning Starts Now

ANNUITAS

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers. Live in Vegas-. Summit is not like other events.

7 Tips for a Successful PPC Landing Page

The Point

Exceptions to this rule occur when your offer is a demo or free trial, situations in which an extra dose of credibility helps sell the offer. ” B2B Marketing Demand Generation Inbound marketing Landing Pages lead generation search marketing SEM landing page design marketo landing pages ppc best practices ppc landing pages sem landing pagesSell the offer.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both  MarTech  and  Oracle’s Modern Marketing Experience and then the Marketo Summit. Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience *This post first ran in August 26, 2014 in the ANNUITAS blog.

Marketing Automation, Set It and Forget It

Puzzle Marketer

It sounds a bit Big Brother, but your sales team would love to know if one of their top customers just browsed the new product page and downloaded the demo video. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising b2b b2c Eloque lead generation lead scoring marketing automation Marketo Oracle SalesForce smsWhether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. Marketing automation, what is it? You can scale your processes.

If It’s Truly Easy-To-Use, Let Sales Do the Demo

Modern B2B Marketing

Salespeople are often used to having others do the demos, but a qualified sales lead will quickly recognise that if a “techie&# has to do a demo, those “easy-to-use” marketing messages may not hold true. The “trial demo&# is a critical step. It will of course verify to you, the employer, that your prospective salesperson has the ability to demo.

Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration

Infer

Marketo Activities. Infer’s Profile Management Platform now supports Marketo as a data source. Have questions or interested in getting a live demo of Profile Management? This month we have several new updates to share with you regarding our Prospect Management Platform (PMP). Account and Opportunity Profiles. Navigate to the Profiles tab. Salesforce Campaign Integration.

DIY Account-Based Plays in Three Easy Steps

LeanData

My example of an ABM campaign will be based out of Marketo. The timeframe between the 1st demo and what should have been the 2nd demo was a place where prospects were going dark on us. We used our own product to tag all the leads and contacts associated with those target accounts with the value of “2nd demo” in a segmentation field. We’ve reached peak ABM hype. Surveys.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

marketo. Marketo. Get a free demo today by clicking the button below! REQUEST A FREE DEMO. 70% of B2B marketers are creating more content than they did one year ago. This data comes from the  2015 B2B Content Marketing Trends  report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. We’re here to help!

Content’s Role in an Account-Based Marketing World

bizible

For example, targeting “Marketo multi-touch attribution” which was the keyword target in a recent post , over other keywords that may have had higher volumes. Don’t want a demo of Bizible right now? This approach has helped our outbound team close longer term deals, by keeping them engaged and interested, without having to go through a full product demo. Intent-Based Coverage.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

We can find awesome brands that have been very active in the #ContentMarketing discussion in the last 2 years including: Curata, Uberflip, Kapost, Relevance, Toprank, Marketo, Buzzsumo, Skyword, Trackmaven and many many more! marketo. Marketo. Get a free demo today by clicking the button below! REQUEST A FREE DEMO. What’s next for content marketing? Content.

Brand 141

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Demo given. Have you set up Facebook Lead Ads within Marketo yet? I’d love to hear your use cases in the comments below! Event attendance.

API 44

Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy

Modern B2B Marketing

Gifting is a great way to boost event registrations, evaluations, demos, assessments, and consultations. It builds the goodwill for an attendee to request a product demo or start a conversation. The first conversion bonanza you get from gifting is the immediate jump in response to your offer: webinar, demo, survey, etc. The most valuable lesson we learned? The Power of Gifting.

Sneak Peak of The Marketing Nation Summit

LeanData

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. Someone is exploring our website, reading content, requesting a demo. So, yes, Marketo is a fundamental part of our business process. It’s more a sense that Marketo has become part of the LeanData DNA. Summit. Everest.

[Infographic] 7 Steps for SaaS Sales Success

Modern B2B Marketing

From the discovery call, to the demo, to the buying and negotiation round, I invite you to check out the infographic below to learn what I call the seven steps to SaaS sales success! Author: Ben Daters The best sales reps are the ones that clearly know the stages and complexity of their sales cycle and the dynamic elements that can be different based on the size of the opportunity. Enjoy!

The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Modern B2B Marketing

If the demo goes south, the client “didn’t get it.” If the leads aren’t coming in, it’s marketing’s fault. There’ll be less back-and-forth “battle of the dueling demos,” which means a shorter sales cycle. Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The   Art of War on your office bookshelf, but have you actually read it? What’s a sales landmine?

Help 52

Announcing Marketo Lead Management 3.0

Modern B2B Marketing

A quick post to share the news that Marketo Lead Management 3.0 is now available! Be one of the first to check it out: All new Marketo demos. Read the press release: Marketo Reinvents Marketing Automation (Again) with Launch of Marketo Lead Management 3.0. Tags: Marketing Automation Lead Management Marketo This is our largest release since we first launched the product last year. It delivers a comprehensive upgrade to our user interface as well as a great new design, plus a ton of significant new functionality in every part of the application.

What is Content Marketing? 10 Expert Video Responses

KoMarketing Associates

It should also be valuable enough that the customer is excited to take action (share the content, request a demo, etc.), Marketo: What is the “Content” in Content Marketing? In this video, Marketo provides more than 25 different types of collateral that can or should be considered by marketers across industries. ” Now, let’s get into some definitions.

Video 90

B2B Video Marketing Done Right

KoMarketing Associates

Marketo: What is Marketo? Demo Duck: DoneDone. More than standard data sheets or brochures, the overview video can show actual use cases, 360 degree imagery, production, and step-by-step snapshots that might otherwise be relegated to an in-person demo. The word these days is content. Marketers are seeing positive results when they include video in the marketing mix.

Video 99

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read. The Definitive Guide to Lead Nurturing from Marketo. Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities.

B2B 13

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Modern B2B Marketing

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. And if they’re not customers (yet), consider giving them a demo, free trial, or sneak peek at your product. Author: Eric Lam Influencer marketing is exploding onto the scene. over last year.

4 Marketing Automation Must-Haves For Beginners

ANNUITAS

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. As a Marketo specialist, I know Marketo makes sure to appeal to all types of users from beginner to expert to show the latest releases as well as product demos. Rome wasn’t built in a day and neither was a fully automated marketing engine.

The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. This integrates with Marketo  to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. Hadfield and taking in all things Vidyard throughout the week.

Video 57

Video Marketing How-To: Scoring Leads With Video

Vidyard

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Next up is scoring leads based on the kind of content they watched – a lead watching a demo video for a new feature is likely more interested in your product than a lead that watched your holiday video, or your office rendition of the Harlem Shake. Hello, and welcome to another episode of Video Marketing How-To! Blog Video How-To

Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights

Modern B2B Marketing

Marketo’s Secret Sauce to Account-Based Marketing. Mike Telem, VP of Product Marketing at Marketo, will reveal best practices for ABM, based on our experience practicing it day-in and day-out. He’ll also unveil Marketo’s new account-based marketing tool, the only solution that delivers all three essentials for ABM success within a unified platform. Sessions.

Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call

Modern B2B Marketing

Save time and resources : Demos, follow-up calls, references—all of these activities take time, and if there is little to no chance of a signed contract at the end, then resources are being poured down the drain. We are just doing research and would rather see a custom demo than a recording.”. “No one else will need to be involved in a demo.” It’s that simple.