Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Start by setting clear goals for your ad campaigns, such as increasing conversions or driving more website traffic. This might involve sending targeted ads to your prospects to introduce them to your brand or offering a free resource in exchange for their contact information.

ROI 71

ROI Ads Allocation DemandBase 71

FunnelEnvy

MARCH 16, 2020

Much of the traffic coming to the website is of course, “anonymous” meaning that they haven’t shared any contact information. There are however a number of vendors that sell firmographic data that can deliver this information even for anonymous traffic. Firmographic Vendor Considerations.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

DemandBase

JUNE 9, 2020

So how do you get their information for follow up? Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. That’s when you want to grab their attention. Mind-blowing. Ready to Dive In?

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Account-Based Marketing helps me focus on the behavior of my target accounts so I can ignore the noise from unqualified traffic.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Marketing Insider Group

AUGUST 3, 2020

This includes information like a person’s position in their company, business priorities, interests, industry focus, and so on. Your teams will need to constantly work together and make sure that everyone is truly working together to target accounts and nurture conversions: Keys to Sales and Marketing Alignment Success from Demandbase.

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. In that spirit, Demandbase is offering our online ABM Certification courses at no cost through July 31, 2020. Account-Based Marketing. Web analytics.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Scoop.it

SEPTEMBER 14, 2023

They keep making better-informed decisions and attracting more customers. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. You can analyze your customer database to get this information. How do they do it? Don’t overlook this.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

DemandBase

APRIL 9, 2019

You’re successfully driving traffic through the paths you’ve defined. What if you could get information about who was coming to your site? You could turn anonymous traffic into recognized visitors and answer questions like: What population of your site visitors show characteristics of your ICP? It’s time for the relaunch.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Measure traffic by company. Create custom target lists.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

PathFactory

JUNE 29, 2023

Drive web traffic to targeted PathFactory campaigns Consider creating net-new content that is relevant to a 1:few audience. Guiding your accounts to the information they’re searching for by highlighting trending topics across visitors. Integrate with 6sense or DemandBase to sync analytics across platforms.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. 6sense and Demandbase customers who have a profile on TrustRadius can access free product comparison intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Engagio

JULY 29, 2021

Michael Kano, a B2B writer at Essayroo and UKWritings , has these wise words for us: “It doesn’t matter if you can produce seven articles a week, if they’re not good quality they won’t be accepted by the highest traffic sites that accept guest posts. You then pay to get slightly more information, like search volume. Following the pack.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Content4Demand

FEBRUARY 2, 2021

Indeed, the 2018 B2B Buyers Survey Report , published by Demand Gen Report and sponsored by Demandbase , reported that 52% of B2B buyers listed LinkedIn as the most influential channel in the research process. Keep paragraphs short, and pepper your articles with images, pull quotes and relevant links that drive traffic deeper into your brand.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

TrustRadius Marketing

OCTOBER 3, 2022

However, G2 also incorporates blog and advertising traffic, which dilutes the signals so much it no longer qualifies as downstream. For instance, unlike TrustRadius, some providers, like G2, block information about competitors or allow vendors to pay to have buyers removed from intent data sets. Identify churn.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Directive Agency

MAY 20, 2020

Converters are your users who have previously submitted information to you but were not ready to seal the deal. and can be viewed as more valuable than the other traffic to your site. Referral traffic. Referral traffic encompasses any traffic that comes from a person clicking a link that leads them back to your site.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

SmartBug Media

JUNE 24, 2020

Paid media ads can grab an onlooker’s attention, drive traffic to your site, and fuel your broader inbound marketing strategy. Now, with so many people reluctant to leave home, internet traffic is spiking. With Google Ads, you can connect with curious searchers and haul in more traffic. Microsoft Advertising.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Digital B2B Marketing

JANUARY 22, 2013

Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. For B2B marketing organizations, Bizo continues to develop more robust data.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Customer Experience Matrix

OCTOBER 15, 2015

These were typically sourced from public information such as Web sites, job postings, and social media. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts. While we’re at it, we could throw in the mix other DMPs such as RocketFuel , Turn , and IgnitionOne.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Digital B2B Marketing

MARCH 25, 2013

Retargeting doesn’t have to stop with your site traffic. You probably already work with publications that cover your industry or role, such as Industry Week for manufacturing or Information Week for IT management. Providers: Bizo, Demandbase, Neustar. Providers: Retargeter, LiveRamp. Target by Company, Industry or Role.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Kabbage

NOVEMBER 9, 2016

Why should I read it: Arguably one of the premier blogs about content marketing, CMI features some of the best thought leadership, practitioner insights, and strategic information about content marketing. The Unbounce blog features a ton of great content about building optimized web pages that convert your site traffic. DemandBase.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Strategic-IC

JUNE 11, 2019

According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Using video for B2B marketing is not a new concept, especially given that by next year, 80% of internet traffic will be video traffic. Related: 5. Video is Now Essential for B2B Marketing.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Kabbage

NOVEMBER 9, 2016

Why should I read it: Arguably one of the premier blogs about content marketing, CMI features some of the best thought leadership, practitioner insights, and strategic information about content marketing. The Unbounce blog features a ton of great content about building optimized web pages that convert your site traffic. DemandBase.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. Chokshi referenced one of their customers, LiveRamp, that measures their metrics based on meetings booked from target accounts, clicks and website traffic. Whom do they trust?

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SmartBug Media

MARCH 19, 2021

Demandbase. Copyblogger includes over 3,000 articles to help marketers write better content that drives traffic, captures attention, and ultimately increases conversions. How to Get More Instagram Traffic. How to Measure and Optimize Your Entire ABM Funnel. How to Build a Business Case for ABM. ABM Leadership Alliance.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

TrustRadius Marketing

OCTOBER 3, 2022

G2, by contrast, models in blog traffic with their intent data and will block signals that your competitors are getting. Competitors can easily access the same account information and target accounts in a similar manner. For more information on intent data, check out What is Intent Data? There’s no one-size-fits-all approach.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Metadata

AUGUST 23, 2022

But what have marketers done with that information? That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). We know this. We’ve known this. Well, it depends. Make it make sense.

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. For example: try visiting Demandbase , you’d probably see your company name up there. But the stakes are a lot higher today. But over a period of time, the creepiness factor is definitely less serious.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

NetLine

JULY 1, 2021

No matter how you slice it, content syndication benefits both the author and the syndicator by: Providing publications with new information to their readers. With each member gathering four or five pieces of information independently, one buyer committee could be sifting through as much as 130 pieces of content. .

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Vidyard

OCTOBER 9, 2014

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? Who does it have to engage and inform? How Does ABM Apply to You?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

NuSpark Consulting

APRIL 13, 2012

SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. A number of tools exist to measure traffic and demographics of websites, in order to determine options for a targeted display advertising plan.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

SnapApp

JANUARY 12, 2017

In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. DemandBase created an interesting piece of pre-event interactive content by creating an engaging experience around the location of the upcoming event.

Planning 48

Planning Top of Funnel Promotion Content 48