TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. Our downstream intent data is a true representation of high-fidelity buyers who fit the ideal customer profile.

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Intent Data Intent Top of Funnel Ideal Customer Profiles 52

TrustRadius Marketing

OCTOBER 3, 2022

Bottom-of-the-funnel and in-market buyers. However, G2 also incorporates blog and advertising traffic, which dilutes the signals so much it no longer qualifies as downstream. Therefore, marketers see diminishing returns since they are not getting all of the intent signals their competitors receive. . Identify churn.

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Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.

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Intent Data Intent Intent Signal Top of Funnel 52

TrustRadius Marketing

OCTOBER 3, 2022

The data from third-party providers such as Bombora, 6sense, and Demandbase work best when combined with additional intent data from lower-funnel signals, such as TrustRadius downstream second-party intent data. Downstream and in-market buyers. Embrace the age of the self-serve buyer. Improve ABM programs.

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Intent Data Ideal Customer Profiles Top of Funnel Intent 52