This classic white paper, originally penned many months ago, has won broad acclaim, like this CEO. “ I think this white paper is excellent. &# The Funnelholic called it a “must read.&# discuss this white paper in the video clip below. Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). “I reached out to Find New Customers to ascertain if I should introduce (them) to my sales effectiveness clients. Lead Generation Companies | How to Find New Customers. MORE >>

Jonathan Kantor of White Paper Source also blogged about this. Since we’re just about to start a new white paper for a top marketing automation software firm, this is a timely post. We’ve penned three great white papers to date – lead generation -  How to Find New Customers (Marketo); b2b sales – Definitive Guide to Making Quota (self) and email marketing – Moving from Transactional to Conversational Email Marketing (Genius.com) – so we know lots about this topic. What’s the difference? MORE >>

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Marketo has more than 300 content assets on offer on its Website.). Email? MORE >>

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. Is lead nurturing always about generating measurable response, increasing lead scores, progressive profiling, and moving leads to sales? But maybe that’s just me. Occasionally? MORE >>

This white paper, sponsored by Marketo, is several years old. The Funnelholic wrote “ So much is written about B2B demand generation, but this white paper makes it simple. ” In fact, our ability to distill demand generation to its essence is our tagline “ Demand Generation Made Simple.” ” We wish to thank our sponsor, Marketo , as well as the Editor of this, Jill Konrath , for making this such a great white paper. However, it remains very, very popular. Mike’s right. MORE >>