Smashmouth Marketing

FEBRUARY 17, 2011

Two weeks ago I hosted participated in Focus.com's Demand Gen Freestyle (replay here) discussions. Craig Rosenberg hosted the Demand Gen centered discussion, with a panel of Adam Needles of Left Brain Marketing , Cody Young of Reach Force , and Tom Searce of Searce Market Development and myself. Demand Gen Freestyle (replay here)

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Demand Top of Funnel Demand Generation Agencies Lead Gen 100

Smashmouth Marketing

OCTOBER 5, 2009

Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. You heard it here first on October 3, 2009. d·di-mand·jen): 1.

Demand 100

Demand Inbound Marketing Lead Generation Efficiency 100

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

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CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

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Top of Funnel Demand Manticore Word of Mouth 100

Smashmouth Marketing

JANUARY 3, 2010

January, along with June and October, are the biggest Demand Gen months for Green Leads, and it may be for you as well. Three years of production data shows that on a per-rep basis, January produced 35% more appointment setting and qualified lead generation than the worst month, August. Don't take your eye off the ball.

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Demand Sales Qualified Leads B2B High Quality Lead 100

Smashmouth Marketing

DECEMBER 4, 2020

Why should we do appointment setting or lead generation during the holiday months? Here are some points to ponder and they are relevant to all marketing pipeline generation programs. The general best practice is to maintain momentum and take advantage of the time of year, do not to shy away from it. Use it to your advantage.

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Planning B2B Marketing Budget Programs Cold Calling 149

Smashmouth Marketing

AUGUST 3, 2010

Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. Does that make us the demand gen capital of the world? Andover is now undisputably the demand gen capital of the world. So if you are looking for BAO competitors , just look over your shoulder.

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Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue. Take advantage of Jives Chatter Filter [play on words?]

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B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JANUARY 11, 2010

Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity.

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Demand Webinar Metrics B2B Marketing Tips 100

Smashmouth Marketing

JULY 12, 2010

It got me thinking that there must be some research to support a fact Green Leads is confident about: rather than slowing during the summer, lead generation activities actually heat up. The implication for those of us in the B2B lead generation business is crystal clear: DO NOT SLOW DOWN. It makes some sense, right? What do you think?

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Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. Tags: lead nurturing demand marketing ebook whitepaper sales. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. Specifically the section of the impact on opportunities won.

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Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

JANUARY 28, 2010

So here are a few interpretations had the president been talking about Demand Gen. "We Today, in demand gen, we need to get paid on the leads generated and appointments set. As demand gen experts, we have to change. the inside and outside sales team and your outsourced demand gen teams. We do not give up.

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Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

JUNE 30, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. The examples I used were Cold Calling and Blog Marketing.

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Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. The examples I used were Cold Calling and Blog Marketing.

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Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company! Leave a comment.

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Smashmouth Marketing

JUNE 21, 2010

In my case, I had two goals, and I'm sticking to them: establish a leadership role in the b2b demand gen space ( demand gen blog tag here ), and to promote without being too self serving, the appointment setting and outbound marketing services offered by Green Leads. Not to mention SEO and Lead Generation.

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Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

MAY 11, 2009

Check out the interview of me discussing how having good data impacts lead generation success on ReadyContact's Blog. Tags: data lead gen interviews demand marketing sales2.0

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ReadyContacts Lead Generation Lead Gen Generation 100

Smashmouth Marketing

AUGUST 4, 2009

Don't let the vendor logo fool you, this is a document that is a must read for all demand generation professionals. I just reviewed Marketo 's recently released Definitive Guide to Lead Nurturing. It's filled with useful information, starting with the basics and then working to the advanced.

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Lead Nurturing Marketo Sales Qualified Leads Lead Generation 100

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. MQLs and HQLs are generated in many ways – typically through content syndication, email marketing or telemarketing. How does this equate to a pay-for-performance demand generation?

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

NOVEMBER 13, 2009

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

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Smashmouth Marketing

OCTOBER 1, 2009

More Lead Generation Tips. Make the prime times the power-dial sessions, and make the lulls the time where research and other non-dialing activity is completed. So the next time you run late returning from lunch, show this report to your boss and keep dialing.

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Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

OCTOBER 5, 2009

Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales.

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Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

JANUARY 25, 2017

shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. damphoux : For years the demand gen world has had the Inbound Marketing/Outbound Marketing debate, and you know I'm a staunch Outbound Mafia member. Google AdWords, marketing automation, etc.)

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. Tags: demand marketing linkedin facebook twitter sales2.0 Facebook for personal.

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Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

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B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. What I'm advocating is for Demand Gen Alignment.

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Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 28, 2009

As buyers become savvier and inbound marketing demands increase, he said, "We see our clients' outbound demand generation initiatives augmenting the process to provide sales with intelligent leads that fully meet the criteria for direct sales involvement. The impact on demand gen?

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Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

MARCH 31, 2011

This event is considered the premiere B2B Sales and Marketing event of the year and if you are into Sales, Marketing, Demand Gen, and any discipline that surrounds it, this is the event to attend. ” Demand gen specialists have long debated the topic of Sales Ready Leads--Quality vs. Quantity.

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Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

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Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MAY 8, 2009

Demand Generation. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. Alignment of Sales & Marketing.

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Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MARCH 1, 2010

The content value is huge, and the knowledge generated is phenomenal and growing daily. If content syndication and webinars are part of your demand gen mix, you should explore Focus in more detail. What's' behind the curtain? I've fallen victim to that before.

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Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

MAY 26, 2010

Looking for companies in the field of Demand Gen that work with Appointment Setting ? For instance, looking for Mike Damphousse, google: mike damphousse site:linkedin.com Not only will it find my profile, but it will find answers I have provided and comments in groups. Let's try another one.

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Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

NOVEMBER 16, 2008

I believe this applies to demand gen as well. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? Tags: poker demand marketing math. Basically it is the value of your hand as it relates to the investment you have made in it. So back to poker.

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Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

SEPTEMBER 28, 2009

Accountability for performance, be it quota or deliverables, is the measure of performance; not dials or talk time (old school) Joe says to expect more about inside sales' increasingly critical involvement in demand gen and contributions to the sales pipeline. The impact on demand gen?

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Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” Tags: demand marketing sales. Great post Chris.

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User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

MAY 29, 2009

We identified the critical integration points between sales and marketing in demand generation, knowledge management, sales readiness and metrics. Sales reps need to work closely with their teleprospecting resources to help them optimize lead generation capabilities. However, what I’ve observed in the Sales 2.0 cmoclub sales.

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