Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The relative ranking of the different vendors hasn't been significantly affected. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Because it’s real.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

ANNUITAS

APRIL 30, 2015

It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event. There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year.

Lead Ranking 100

Lead Ranking Eloqua Demand Generation Lead Scoring 100

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – A short second … this is a welcome acquisition.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

PathFactory

JULY 8, 2021

Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack. We use PathFactory links for social, email, and event customer success training. Christopher M , Demand Generation Manager. Nora H , Digital Marketing Associate.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Madison Logic

MARCH 14, 2023

The LinkedIn integration with the ML Platform allows you to leverage the power of ML Insights to identify the accounts most likely to convert that will form your Target Account List, and then bring that data into LinkedIn Ads using Matched Audiences to refine your targeting in LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I speak at a few events throughout the year and I need to up my game in this area.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

ANNUITAS

OCTOBER 21, 2014

I was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: Where does Nudge fit into an overall Demand Generation Strategy?

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Cintell

NOVEMBER 9, 2015

Erika has over 15 years of B2B marketing, public relations and demand generation expertise. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. Assess all locations where d ata is stored – Account for all personal data and ensure it is securely kept and deleted as required. Here are some easy guidelines to follow: . Contact Us forms?

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. Michelle moved into demand generation as the function grew in the 2000s with the rise of Google and digital marketing in general. Demand Generation. She spent the first 12 years of her career on the PR side of marketing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. A year ago, the three largest core vendors were Eloqua, Marketo, and Genius, and Act-On was an also-ran. I could show you my calculations, but then I'd have to.well, you know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Other business marketing systems generally cannot.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Marketing Insider Group

JANUARY 24, 2013

Home of Chief Content Office Magazine and THE event Content Marketing World. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Anywhere we’re needed – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

MAY 18, 2007

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. As the recommendations suggest, it provides a hosted system for integrated lead generation and management. Manticore itself is pretty interesting.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails). 7) Oracle Eloqua. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. In other words, the people that ran the events in the past don’t have the same skills and resources needed for the new world. They may still be necessary, just not in a demand generation function.)

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Leadspace

SEPTEMBER 27, 2017

Or: Read more about how our AI-powered B2B Audience Management Platform could make your demand generation so much easier and effective: Picture credit: iStock. You can read more about our latest integration with Microsoft Dynamics 365 here.

Marketing AI 54

Marketing AI Eloqua Marketo B2B Sales 54

Ledger Bennett

NOVEMBER 13, 2019

Of course in principle their primary goal is demand generation, and increasingly, demonstrating a tangible impact on revenue. Team issues; internal events; standardised branded documentation; freelance and agency management; client communication; implementation and management of martech; website issues etc.

CMO 40

CMO Demand Generation Agencies Eloqua Paid Search Agency 40

Vidyard

NOVEMBER 18, 2016

And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. By coincidence I ran into an account executive at LookbookHQ who I went to school with at an airport. Let’s dig in!

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

SEPTEMBER 1, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua. Annuitas, a B2B Demand Strategy firm, offers B2B marketers a blog that focuses on helping them drive more revenue through an integrated demand generation strategy.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. What are the new recent events that have happened? The trust and the empathy to be developed, and ultimately the deal to be closed based on those relationships.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Televerde

OCTOBER 23, 2019

Televerde is a sales and marketing solutions provider that specializes in inside sales and demand generation. The women are hired, compensated and skilled in the basics of sales and marketing, and certified in technologies such as Marketo, Salesforce and Eloqua. Empowering Women from the Inside Out. prisons with a second chance.

Conversion 71

Conversion Eloqua Thought Leadership Work Management 71

Vidyard

SEPTEMBER 2, 2015

Luckily for you, we’ve compiled a list of some of the best marketing automation blogs because we’re helpful like that. So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

NOVEMBER 14, 2016

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. Biggest Challenges with Video Marketing https://t.co/4We18G9uIa

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

markempa

MARCH 8, 2006

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Vidyard

NOVEMBER 18, 2015

With this information, organizations can use live streaming as an integral part of their demand generation and internal communications initiatives. Vidyard Live tracks viewership second by second, showing attendance over the course of the event. Measure Engagement. Lots of flexibility exists in developing these forms, too.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

The Effective Marketer

JUNE 1, 2012

Grande Guide to Lead Nurturing , by Eloqua. Demand Generation: Marketo’s Secret Sauce , by Marketo. As you get started using marketing automation, don’t forget to go back to the content marketing grid or matrix you created and plan for the future. Quick Guide to Marketing Automation , by Michael Leander. by MarketingProfs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

ANNUITAS

SEPTEMBER 9, 2011

In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. Specifically, it supports email and online events, which a 2011 MarketingSherpa study found account for just 20% of program spending. So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6 million).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120