Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam. What is DMARC? DMARC assures the receiver’s ESP that your email is ok to push into the inbox.

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Martech

FEBRUARY 4, 2022

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

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Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. What factors affect email deliverability? A lot of factors can affect your email deliverability. But did you know over 14 of all emails never make it into the inbox?

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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JangoMail

JANUARY 22, 2021

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. The post Email Deliverability 101: List-Unsubscribe Header appeared first on JangoMail | Your Email Your Way. Additional information can be found on the DMARC.org website.

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eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. The post Deliverability Acronyms: A-Z appeared first on eDataSource. This week we’re diving into E through P with 22 more definitions that will have you speaking like an Email Pro in no time. DEFINITION.

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ConvertKit

DECEMBER 20, 2021

In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. 10:19] – The most common damage spammers do is buy loads of subscribers or followers and send them spam or phishing links. [14:18] Deliverability Defined 0106: Authentication (SPF, DKIM, DMARC). Key Takeaways. [03:55]

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Martech

OCTOBER 30, 2023

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Too many complaints will hurt your deliverability rate and sender reputation.

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SendX

JUNE 23, 2021

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). It attempts to help firms keep up with their competition in the increasingly digitized global economy. What is CASL? A significant impact has been made.

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Webbiquity

SEPTEMBER 27, 2019

Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Audit your IP reputation as early as possible because a bad email reputation does significant damage to your deliverability rate. Deliverability. Next, examine your email service providers and related technology factors.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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SendGrid

NOVEMBER 6, 2020

Download our guide, Uplevel Your Email SendingOps, to reduce phishing and improve email security, deliverability, and open rates. The post New Guide! Uplevel Your Email SenderOps appeared first on SendGrid.

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Vision6

SEPTEMBER 13, 2023

In this article we’re going to unravel the mysteries behind what triggers spam filters, and how you can optimise your email for maximum deliverability. This type of formatting is often used in unsolicited, deceptive, or phishing content. This can be highly beneficial for improving email deliverability.

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Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. Blocklisting can happen due to any number of factors that you can (and should) work to prevent—but it’s important to know that not all have the same impact on deliverability.

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Litmus

FEBRUARY 15, 2021

Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aid deliverability, too. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt. BIMI should be beneficial to your email deliverability, too. Sounds good, huh?

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Litmus

JANUARY 8, 2021

Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Tip: You can be proactive with email spam testing so you’re not caught in an email deliverability dilemma—those can be hard to get out of!

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DealSignal

FEBRUARY 22, 2024

Impact on Sales and Marketing Emails Consequences of Non-Compliance with New Email Guidelines Email Deliverability at Stake Risk of Account or Organization Suspension Organization-Wide Responsibility Strategies to Adapt to Changes How Can DealSignal Help?

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ANNUITAS

MARCH 19, 2020

Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. This ensures that Nurture emails are seen as legitimate, commercial messaging and not as spam, phishing, or any of the other sordid possibilities that a sketchy-looking email brings to mind.

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Litmus

NOVEMBER 17, 2021

What you’ll learn in this article: The difference between delivery and deliverability. 5 tips for improving deliverability. What’s the difference between delivery and deliverability? Deliverability refers to whether your message lands in the inbox if your subscriber does receive your email. What spam filters look for.

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ConvertKit

JULY 7, 2020

Try ConvertKit's deliverability in action. In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. Email authentication can be very complex, but it's crucial for your email deliverability.

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ConvertKit

OCTOBER 11, 2021

According to Check Point , phishing emails doubled leading up to Black Friday and Cyber Monday in 2020. To avoid deliverability troubles during the most wonderful time of the year, I recommend the following: Don’t suddenly increase your volume or frequency. Akos Szarka, Deliverability and Compliance Product Specialist at ConvertKit.

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Martech

MARCH 6, 2024

Authenticating emails through DNS settings is a must to prevent phishing and impersonation. Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt. The key requirements include: Email authentication. Simplified unsubscription. Gone are the days of complex opt-outs.

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SendGrid

JULY 11, 2022

The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. We all know the benefits of email, but we should also be aware of the risks.

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Litmus

OCTOBER 1, 2021

Spam filter algorithms change every day—and keeping up with deliverability best practices can be a daunting task. That’s why we built Litmus Spam Testing : to provide you with the insight and resources you need to identify and fix issues before you hit send—even if you aren’t a deliverability expert (yet). What is Litmus Spam Testing?

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eDataSource

MARCH 20, 2019

Your email “identity” is dynamic and robust; often changing without you realizing it, creating not only a security risk to your users, but deliverability issues for the legitimate mail being sent from your brand.

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DotDigital

AUGUST 17, 2021

You can do so by starting with content, code, followed by how you manage your mailing list, as well as how well you are complying with deliverability best practices. the destination domain is not regionally/globally recognized by a typical recipient)- best to remove them, as filters may think of it as a phishing attempt.

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Litmus

MARCH 6, 2019

Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. When subscribers see your logo, they can immediately trust that it’s an actual email from you and not a dangerous phishing attempt. BIMI should be beneficial to your deliverability, too. Sounds good, huh?

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Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! What Is Email Deliverability? Use Email Deliverability Testing Tools 9.

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eDataSource

OCTOBER 2, 2019

Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. . And 91% of those attacks begin with phishing? MM real users in our consumer panel.

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eDataSource

MARCH 12, 2019

The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams. For a sneak preview, simply request a demo and speak with one of our deliverability and authentication experts. Further Reading: FAQs from DMARC.org. The FTC’s DMARC Report.

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Adobe Experience Cloud Blog

OCTOBER 4, 2008

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?

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JangoMail

DECEMBER 16, 2021

Email Deliverability 101: SPF Records. Email authentication for your domain helps prevent spoofing and phishing. We hope this article has helped you understand how important an SPF record is for your email deliverability. An SPF record is vital to email sending. It protects your domain and your sending reputation. How SPF works.

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Goolara

MARCH 11, 2020

It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. Allowing recipients an easy way to stop receiving email they don’t want will help ensure good deliverability to the remaining engaged recipients.

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Litmus

FEBRUARY 7, 2023

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. There is a cost to getting BIMI set up. Is BIMI worth implementing? BIMI’s just the latest way of continuing to nurture that confidence.

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Litmus

JUNE 12, 2023

Email deliverability is the final push to ensure your hard work doesn’t end up in spam, and it’s a complex dance. This guide explores what email deliverability is, and how to improve it, in order to make every send count. This guide explores what email deliverability is, and how to improve it, in order to make every send count.

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Adobe Experience Cloud Blog

APRIL 17, 2013

Email deliverability and trust is important to your reputation as an email sender , but what are some best practices to maximize the probability that it reaches the intended inbox and differentiates you from a dreaded spammer? When evaluating email marketing deliverability, you need to determine how your readers will view your email.

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