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What Is BIMI, and What Is Its Importance? (Brand Indicators for Message Identification)

SendX

Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers. This problem affects email deliverability and open rate. Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls.

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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? The DKIM authentication process is different from other deliverability measures. DMARC is an email validation tool that helps prevent phishing and email spam. What is DMARC? DMARC assures the receiver’s ESP that your email is ok to push into the inbox.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Last year trust and compliance were grouped together but this year we decided to pull out these crucial elements related to how much trust affects email deliverability.

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Deliverability Acronyms: A-Z

eDataSource

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Check back soon as we roll out the rest of the deliverability defined alphabet! This week, we’ll cover A through D.

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Email marketing strategy: A marketer’s guide

Martech

One thing to consider if you are having severe deliverability challenges is a double opt-in email. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. If you are sending too frequently, you may see a drop in your open rates.

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New Guide! Uplevel Your Email SenderOps

SendGrid

Download our guide, Uplevel Your Email SendingOps, to reduce phishing and improve email security, deliverability, and open rates. The post New Guide! Uplevel Your Email SenderOps appeared first on SendGrid.