Convince & Convert

OCTOBER 19, 2015

To create a content marketing strategy that prompts action and engagement, you have to step into the shoes of the reader, understand their predicaments, goals, and know how to give them what they need. What Is Deliverable Content? Any content that creates some type of action on the reader’s part could be considered deliverable content.

Trigger Marketing 152

Trigger Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 152

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. What Is Data Driven Marketing (And What It Is Not). Data driven marketing is an approach used to gain insights and identify trends about your customers and how they behave. Email makes all of your marketing better.

Deliverability 95

Deliverability Trigger Marketing Work Management Marketing Management 95

Optinmonster

DECEMBER 22, 2020

But there’s another side to this story that you need to be aware of: Subscriber engagement plays a huge role in email deliverability. Remember how earlier we mentioned that subscriber engagement plays a role in email deliverability? Now, we know that every marketer is trying to grow their email list to be as large as possible.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

ConvertKit

AUGUST 3, 2021

It’s important for senders to determine what action they want subscribers to take, and to use that as their key measure of success with their email marketing. Replies are an excellent way to measure engagement and boost deliverability. – Melissa Lambert, Deliverability and Compliance Specialist at ConvertKit.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Martech

FEBRUARY 18, 2022

As marketers, we need to know what should be on our collective radar to plan and optimize our email programs. That’s when marketers can end up chasing shiny toys that drag their email programs way beyond the norms and divert time, money and attention away from the solutions that can actually make a difference. What happens?

Trigger Marketing 99

Trigger Marketing Broadcasting Segmentation Deliverability 99

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. One thing to consider if you are having severe deliverability challenges is a double opt-in email. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. What is the role of #AI in marketing today? Artificial intelligence and marketing.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Martech

APRIL 26, 2022

The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” But, to keep track of so many points of contact, marketers would be wise to take a programmatic approach. Marketers can employ automation tools to keep track of these touchpoints.

Marketing Automation Services 109

Marketing Automation Services Touchpoints Work Management Marketing Management 109

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. Establishing robust automation practices is paramount for optimizing email ROI in B2B marketing. What is B2B Email Marketing Automation?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Litmus

SEPTEMBER 17, 2021

Not the fresh start you want for your email marketing program. You’re seeing massive deliverability issues and need to start over. Then your deliverability has a solid foundation moving forward, as long as you maintain positive sending standards. Only if your reputation and deliverability are completely trashed.

Domain 75

Domain Planning Deliverability CAN-SPAM 75

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Thus making it not sound sales-y.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Thus making it not sound sales-y.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

MARCH 6, 2024

Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses. Enhanced deliverability, better sender reputation and stronger customer engagement are on the table for those who will adapt. Let’s explore.

Outreach 104

Outreach Effectiveness CAN-SPAM Domain 104

SmartBug Media

JUNE 7, 2021

In fact, Litmus Research found that the ROI on email marketing is 38-to-1. Why wouldn’t you want to optimize your email marketing strategy? Before we jump into those suggestions, let’s start with the first and most important: deliverability. Ensure Optimal Deliverability. Boost Your Email Marketing Strategy.

Click Rate 105

Click Rate Deliverability Open Rate Mobile Marketing 105

Litmus

NOVEMBER 21, 2023

Your email service provider (ESP) is essential to your email marketing workflow. ESP migration is the process of changing email providers and moving your email marketing program, automations, and data to a new platform. These could be high-performing newsletters or automated/triggered emails.

Process 93

Process CAN-SPAM Template Deliverability 93

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #6: Deliverability and spam. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Jump ahead.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Inbox Insight

MAY 24, 2024

Setting up behavioral triggers Can they set up automation based on lead behaviors like email opens/clicks? Can they trigger alerts in your CRM when a lead visits key pages on your site? Make sure to align workflows, set behavioral triggers, and define handoff rules upfront.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

ConvertKit

DECEMBER 19, 2018

Using one of these services will cleanse your list and allow you to delete poor subscribers before they begin to impact your deliverability. Whether you know it or not, it’s hurting your deliverability and the know-like-trust factor that you want to build with your community. Not everyone on your list wants your newsletter.

Tactics 97

Tactics Ad Building Deliverability CAN-SPAM 97

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Optinmonster

DECEMBER 18, 2023

Transactional emails are not only an important part of your email marketing. SMTP.com SMTP.com is one of the most powerful email delivery services on the market. Brevo (formerly Sendinblue) Brevo (formerly Sendinblue) is a popular email marketing service that also offers SMS marketing.

Marketing Automation Services 71

Marketing Automation Services Enterprise Management Work Management Marketing Management 71

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

ConvertKit

FEBRUARY 9, 2021

Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

ClearVoice

AUGUST 26, 2022

If you’re like most businesses, you work hard to build solid email lists and create brilliant content for your email marketing campaigns. Unfortunately, the filters email providers use to filter out junk can toss legitimate marketing messages into the spam folder along with actual spam. Keep your list clean. Constant Contact.

Email Marketing 52

Email Marketing CAN-SPAM Work Management Marketing Management 52

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98