Martech

MAY 23, 2024

The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. As a result, WPP Open can leverage Claude AI to power marketing processes for clients — among them, L’Oréal, Nestlé and The Coca-Cola Company.

Marketing AI 109

Marketing AI Work Management Marketing Management Lead Ranking 109

SendX

MAY 21, 2021

There are rumours that email marketing will soon be dead and it does not lead to good returns. I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing?

Marketing Automation Services 196

Marketing Automation Services Enterprise Management Marketing Automation Work Management 196

Valasys

AUGUST 6, 2021

It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

eDataSource

AUGUST 12, 2019

Email Deliverability Acronyms – Part 3 Q to Z. You’ve survived our first two alphabet soup bowls of deliverability acronyms, jargon, abbreviations and initialisms. You’ve arrived at our final bowl of 22 acronym definitions and should now be well versed in email deliverability jargon. DEFINITION. Really Simple Syndication.

Deliverability 51

Deliverability CAN-SPAM Domain SMS 51

SmartBug Media

FEBRUARY 28, 2023

If you’re unfamiliar with the platform, let us introduce you to this powerhouse of email and SMS marketing. Meet Klaviyo Klaviyo is an email and SMS marketing platform that integrates directly with key e-commerce platforms such as Shopify, BigCommerce, and WooCommerce. Primary Tools in Klaviyo You Should Be Using 1.

Marketing Automation Services 97

Marketing Automation Services SMS Tools Best Practices 97

SmartBug Media

OCTOBER 4, 2023

Which can only mean one thing: If you haven’t started getting ready for Black Friday and Cyber Monday (known simply as BFCM marketing to e-commerce nerds like us), you’d better start now! In our experience, you should be thinking about your business's BFCM marketing by early to mid-October to cash in on your piece of that pie.

Planning 59

Planning SMS Bundling Marketing & Strategy 59

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Email marketing platforms and financial activity. Though the email category is well established, there are still plenty of investors who believe marketers are looking for innovations. Venture funding.

Marketing Report 113

Marketing Report Email Marketing Enterprise Management Work Management 113

SendX

JUNE 10, 2020

Of course, email marketing is working at a top-notch rate. SendX SendX Dashboard So, when you are employing any tool for marketing, you want to be sure that it is the best of the best, and that nothing should go down the drain. SendX is one such intuitive email marketing tool that is both trustworthy and affordable. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SmartBug Media

JUNE 9, 2023

As your business grows, your email marketing needs change, and strategies that worked for a small organization don’t always translate to a larger one. Integrated SMS, social integrations, and 280+ pre-built integrations let Klaviyo double as a customer data platform. Deliverability and open rates are in a downward spiral.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

ClickZ

OCTOBER 23, 2020

30-second summary: The “marketing monster” is real – organizations end up spending a lot of time and money assembling several pieces of tech together to run their marketing engine, which is often exhausting and unyielding. Their customers include brands like Sticker-You, Mercedes Benz, and The New York Post.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

Martech

SEPTEMBER 18, 2023

SMS and workflow email enhancements To reduce the need for third-party tools and communicate to your customers where they prefer, native bulk-SMS tools (paid beta) are now available for customers in the U.S., SMS functionality has also been added to HubSpot’s campaigns and workflow tools (beta).

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. On the other hand, for businesses: Companies are more cautious in handling their electronic marketing initiatives as a result of CASL. What is CASL? Click-through and bounce rates for emails have both risen because of this.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Optinmonster

AUGUST 24, 2023

Are you looking for the best email marketing tools to fully leverage the power of email marketing? Email marketing plays a crucial role in generating and nurturing leads for your business. In this article, we’ll look at various email marketing tools with diverse features. And the best part?

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Vision6

JANUARY 16, 2022

Any form of e-marketing, including email, SMS , and MMS or instant messaging, have laws in place that protect consumers from spam or unsolicited communications. Current regulations for email marketing. If you’re using a reliable email marketing tool (like Vision6) then you’re probably already complying with these laws.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. So, sit back, relax, and prepare to unlock the secrets of excellence in brand marketing for your e-commerce efforts. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. When writing subject lines, keep the following in mind: Use principal marketing motivators. Avoid title case.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Martech

OCTOBER 31, 2023

Test your email with deliverability tools. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. Dig deeper: Email marketing strategy: A marketer’s guide How do you know the customer hasn’t received your email? Use clear and relevant subject lines.

Work Management 109

Work Management Marketing Automation Services Marketing Management Deliverability 109

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Optinmonster

AUGUST 16, 2023

Marketing automation has come a long way , and bulk email services are at the forefront. Bulk email services allow you to send a large number of marketing emails to your targeted audience simultaneously. These services provide tools for creating, managing, and tracking email campaigns to make your marketing campaigns more effective.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

ANNUITAS

MAY 29, 2014

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Adopting stricter permissioning and consent for your email program will not only keep you in compliance, but will also help your overall email deliverability. but CASL takes permission and consent to another level.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing & Strategy Marketing Strategy Work Management 91

SmartBug Media

JUNE 23, 2023

Our panel discussion featured Allie Guertin , Principal Partner Success Manager at Klaviyo; Kelsey Chapman , E-Comm Marketing Strategist at SmartBug Media; and Kira Renee , E-Commerce Product Marketing Manager at SmartBug Media. Aligning your marketing strategy with relevant holidays can amplify brand awareness and conversion rates.

Webinar Metrics 98

Webinar Metrics Segmentation SMS CAN-SPAM 98

TrustRadius Marketing

JANUARY 24, 2023

Twilio SendGrid offers campaign plans for marketing campaigns and email API. mo Custom pricing Features SMTP Replay, APIs, and Webhooks Delivery optimization Analytics Dynamic templates Ticketing support Deliverability insights Free features Up to 100 thousand emails/mo Response times for ticket, chat, and phone support is guaranteed Up to 1.5

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Litmus

OCTOBER 12, 2020

As if 2020 hasn’t been scary enough, email marketers are facing new trends and a changing marketing landscape that threaten to overwhelm even the best laid plans. Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night. Don’t worry. Jason: I agree with Helen.

Webinar Metrics 93

Webinar Metrics Domain Deliverability CAN-SPAM 93

Optinmonster

JUNE 30, 2021

WP Mail SMTP is a popular choice for many WordPress users who want to improve their email’s deliverability rates. Plus, if you’re using Sendinblue for email marketing, things are even easier. If you did, you might want to check out the following resources: Best SMTP Services for Reliable Email Marketing.

Godaddy 100

Godaddy Domain API Deliverability 100

SmartBug Media

AUGUST 9, 2022

Email and SMS messaging are two key components of an e-commerce marketing strategy. Deliverability—or the delivery of a text message or email to a recipient—requires that messages go through a process to actually arrive in an inbox or on a mobile device. So, how does deliverability work? What Is Deliverability?

SMS 97

SMS Deliverability CAN-SPAM Marketing Automation Services 97

Optinmonster

DECEMBER 18, 2023

Transactional emails are not only an important part of your email marketing. SMTP.com SMTP.com is one of the most powerful email delivery services on the market. Brevo (formerly Sendinblue) Brevo (formerly Sendinblue) is a popular email marketing service that also offers SMS marketing.

Marketing Automation Services 70

Marketing Automation Services Enterprise Management Work Management Marketing Management 70

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform? 8 Key Must-have Features of Email Marketing Platforms.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 91

Email Marketing Design Trends Work Management 91

GreenRope

DECEMBER 14, 2020

6 Insider Tips for Your Marketing Automation Strategy in 2021. The last two decades have witnessed a digital marketing renaissance, culminating in the realization of exciting new ways to engage leads and drive conversions. Marketing automation has enabled marketing teams to accomplish more than ever, using even fewer resources.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 52

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

Marketing & Strategy 116

Marketing & Strategy CAN-SPAM Opt-out Work Management 116

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

TrustRadius Marketing

JANUARY 24, 2023

Twilio SendGrid offers campaign plans for marketing campaigns and email API. mo Custom pricing Features SMTP Replay, APIs, and Webhooks Delivery optimization Analytics Dynamic templates Ticketing support Deliverability insights Free features Up to 100 thousand emails/mo Response times for ticket, chat, and phone support is guaranteed Up to 1.5

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

TrustRadius Marketing

JANUARY 24, 2023

Twilio SendGrid offers campaign plans for marketing campaigns and email API. mo Custom pricing Features SMTP Replay, APIs, and Webhooks Delivery optimization Analytics Dynamic templates Ticketing support Deliverability insights Free features Up to 100 thousand emails/mo Response times for ticket, chat, and phone support is guaranteed Up to 1.5

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69